Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

John Foley: QR Codes and Other Ways Your Audience Interacts with Print

Published on April 20, 2012

John Foley owner of interlinkONE and Grow Socially gives a few tips and tricks on QR Codes, mobile marketing, and other ways you can get your audience to interact with printed pieces of all shapes and sizes.

Hi, it’s John Foley from interlinkONE and Grow Socially and thanks for having me chat a little bit today about mobile marketing.  We’ll talk a little bit about QR Codes.  We’ll talk about other ways that you can help your audience interact with your printed pieces, whether they be posters.  

And it’s interesting.  In this particular discussion, I talk, okay, first of all, you see a lot more adoption, whether it be a QR Code or a SnapTag, beetag, Microsoft tag, of people actually interacting with these things.  Now, I think that'll continue to happen.  I think that we don't have a mass market here today, but you do have a lot of folks that are scanning QR Codes where they were unsure whether they would.  So there's growth there, right?  There's obviously growth in the mobile market. 

So what are some of the things that I’ve seen recently?  I attended the CES, the Photo Marketing Association at CES here in Las Vegas, and I’m always on the hunt for QR Codes, as most people know me from talking about them for a long time.  And it was really good to see (a) QR Codes in action that were done right, right, where they actually brought you back to a mobile experience or mobile-optimized site.  They had them on big square things hanging from the ceiling and they were big enough for me to scan from the floor.  I thought that was really well done.  I didn't see a lot of different types of tags there, but I saw a lot of QR Codes; as an example, just generic 2D barcodes. 

So with that said, I see them being used more and more and actually being used better.  I know they're still a little ugly, but we can put some logos on them, we can change colors of QR Codes and they can be used for different things that you actually have. 

Now, so a lot of folks ask me, so, John, what's next or what are we going to work on in terms of mobile.  And I say one of the things we want to talk about in mobile and what we’re working on as an organization example is really about geofencing.  And if you never heard of geofencing, it’s really the ability to put a fence around a location, and then, when somebody enters it or leaves it, if they signup and opt-in to a program, we could notify them.  So it’s been used for a long time in the trucking industry.  I know we’re talking about marketing communications.  But, when a truck left the area, it would send a notification or whatever. 

I think that's something else that we’re going to start to see.  A lot of people are still - you know, near field communications, I think we’re going to see that technology evolve, but it’s really based around the hardware of the phones versus actually the ability to be able to do it.  So we can do NFC today but not all the phones have the piece of equipment on it that we have but we’ll see those embedded. 

Back to geofencing, I think it’s going to be a great marketing tool when we can put and set up fences around locations for whether it be a retail storefront, your business, whatever it may be, maybe it’s a tourist attraction.  And, when people enroll in the program and opt-in, as long as they have location-based turned on in their phone, they’ll be able to actually be notified, if they choose to do so, whether it be a text message and it could be attached with a coupon, it can be whatever, to do that.  And that's called geofencing and I think that's another thing you’ll start to see adopted for mobile marketing purposes. 

But like I mentioned yesterday in my speech here at the very end, I asked all these service providers that, really, I look at them as communications service providers today, no longer just printers.  I said to them if you’re not looking at mobile marketing and the ways that you can help your customers tomorrow with mobile marketing, you’re already behind the curve.  So let’s learn about these things and I’d keep my eyes on how we can effectively use QR Codes, how we can look at near field communication down the road and then, last but not least, make sure you learn about geofencing because it’s going to be a great marketing tool.  

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Gerber Acquires MCT Digital

Gerber Acquires MCT Digital

Published: December 12, 2018

Scott Schinlever, President and COO of Automation Solutions for Gerber Technology, announces the acquisition of MCT Digital, a company the specializes in automated cutter technology.

 

Video preview: PrintIQ Offers MIS Solutions

PrintIQ Offers MIS Solutions

Published: December 11, 2018

Matt Miloszewski, Sales Manager for PrintIQ, discusses end-to-end MIS solutions for the printing and graphic arts industry—from commercial to screen to packaging.

 

Video preview: Canon Introduces the Prisma Family

Canon Introduces the Prisma Family

Published: December 10, 2018

Bob Barbera, Senior Marketing Manager for Canon USA, unveils the Prisma family of workflow and print controller solutions for digital printing.

 

Video preview: Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Published: December 7, 2018

Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.

 

Video preview: President of Heidelberg Americas Discusses New Strategies

President of Heidelberg Americas Discusses New Strategies

Published: December 6, 2018

Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.

 

Video preview: Sandy Alexander Acquires Wide-Format Capabilities

Sandy Alexander Acquires Wide-Format Capabilities

Published: December 5, 2018

Gary Semon, Wide Plant Manager for Sandy Alexander, shares news of the company's acquisition of Designer's Press and their wide-format technology.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved