Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

John Foley: QR Codes and Other Ways Your Audience Interacts with Print

Published on April 20, 2012

John Foley owner of interlinkONE and Grow Socially gives a few tips and tricks on QR Codes, mobile marketing, and other ways you can get your audience to interact with printed pieces of all shapes and sizes.

Hi, it’s John Foley from interlinkONE and Grow Socially and thanks for having me chat a little bit today about mobile marketing.  We’ll talk a little bit about QR Codes.  We’ll talk about other ways that you can help your audience interact with your printed pieces, whether they be posters.  

And it’s interesting.  In this particular discussion, I talk, okay, first of all, you see a lot more adoption, whether it be a QR Code or a SnapTag, beetag, Microsoft tag, of people actually interacting with these things.  Now, I think that'll continue to happen.  I think that we don't have a mass market here today, but you do have a lot of folks that are scanning QR Codes where they were unsure whether they would.  So there's growth there, right?  There's obviously growth in the mobile market. 

So what are some of the things that I’ve seen recently?  I attended the CES, the Photo Marketing Association at CES here in Las Vegas, and I’m always on the hunt for QR Codes, as most people know me from talking about them for a long time.  And it was really good to see (a) QR Codes in action that were done right, right, where they actually brought you back to a mobile experience or mobile-optimized site.  They had them on big square things hanging from the ceiling and they were big enough for me to scan from the floor.  I thought that was really well done.  I didn't see a lot of different types of tags there, but I saw a lot of QR Codes; as an example, just generic 2D barcodes. 

So with that said, I see them being used more and more and actually being used better.  I know they're still a little ugly, but we can put some logos on them, we can change colors of QR Codes and they can be used for different things that you actually have. 

Now, so a lot of folks ask me, so, John, what's next or what are we going to work on in terms of mobile.  And I say one of the things we want to talk about in mobile and what we’re working on as an organization example is really about geofencing.  And if you never heard of geofencing, it’s really the ability to put a fence around a location, and then, when somebody enters it or leaves it, if they signup and opt-in to a program, we could notify them.  So it’s been used for a long time in the trucking industry.  I know we’re talking about marketing communications.  But, when a truck left the area, it would send a notification or whatever. 

I think that's something else that we’re going to start to see.  A lot of people are still - you know, near field communications, I think we’re going to see that technology evolve, but it’s really based around the hardware of the phones versus actually the ability to be able to do it.  So we can do NFC today but not all the phones have the piece of equipment on it that we have but we’ll see those embedded. 

Back to geofencing, I think it’s going to be a great marketing tool when we can put and set up fences around locations for whether it be a retail storefront, your business, whatever it may be, maybe it’s a tourist attraction.  And, when people enroll in the program and opt-in, as long as they have location-based turned on in their phone, they’ll be able to actually be notified, if they choose to do so, whether it be a text message and it could be attached with a coupon, it can be whatever, to do that.  And that's called geofencing and I think that's another thing you’ll start to see adopted for mobile marketing purposes. 

But like I mentioned yesterday in my speech here at the very end, I asked all these service providers that, really, I look at them as communications service providers today, no longer just printers.  I said to them if you’re not looking at mobile marketing and the ways that you can help your customers tomorrow with mobile marketing, you’re already behind the curve.  So let’s learn about these things and I’d keep my eyes on how we can effectively use QR Codes, how we can look at near field communication down the road and then, last but not least, make sure you learn about geofencing because it’s going to be a great marketing tool.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved