Triangle Printers Helps Clients with Web-to-Print Solutions
Published on December 8, 2011
Allison Rickett, Sales Manager for Triangle Printers, shares about the company and some of the current solutions they are implementing for their clients.
My name is Allison Rickett. I am the sales manager at Triangle Printers. We are a commercial four-color, sheet-fed printing company located in Skokie, Illinois. We actually had a digital press, a different brand of digital press that we weren’t really pleased with the quality that we were getting and so we investigated different manufacturer’s equipment. We looked at Canon and some others and made the decision to bring Canon onboard and we do static work. We do labels. We do variable work as well, personalized or targeted, one-to-one projects and posters and really just about anything that we can think of that fits that press.
And we are currently working with one of our clients and we have arranged and set up for them an online storefront web-to-print capability where they have 30 different locations around the country and each of those locations can go online to this branded site. They can choose the product they want to put together for that month. Most of them are postcards. They then can choose imagery. They can upload mailing lists. They can choose their copy, proof it online and then at that point those projects which are now variable are targeted to their individual location, their individual facility. Then go straight to our Canon digital press and are produced efficiently inline and are ready to basically go in the mail at that point.
So it has been a very successful situation for this particular client because it allows them to have brand control by only allowing the facilities to choose the things they want them to be able to choose from, but then be able to customize for events going on at their unique facility and that again is one of the strengths of the Canon press in my estimation because it does offer the client that targeted, really strategically targeted digital printing capability and then because the lists are uploaded it will image the address block and that then is ready to go into the mail. It’s very efficient from a production point of view.
To post a comment Log In or Become a Member, doing so is simple and free
PIA's Julie Shaffer on Color Conference 2016
Published: December 5, 2016
Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.
Frank is Entranced by Pop-up Cards
Published: December 2, 2016
Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.
ASU's Print & Imaging Lab Leads the Way in Workflow Integration
Published: December 1, 2016
Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.
Universal Wilde Has Transformed Its Business with Production Inkjet
Published: November 30, 2016
Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.
Diversification at SunDance Offers an Exceptional Customer Experience
Published: November 29, 2016
JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.
Monitoring Performance Across the Shop
Published: November 28, 2016
Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.