Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Allegra is Excited About Opportunities that Exist for Print Services Providers

Published on April 6, 2012

Vice President of Marketing for Allegra Network Jessica Eng updates us on how Allegra keeps their franchisees up to date on potential jobs.

Hi.  I’m Jessica Eng, Vice President of Marketing for Allegra Network.  And at Allegra we’re really excited about the opportunities that exist for print services providers today.  We feel that the marketing services initiative is so important for our growth, and we want to make sure that our franchise members can be true business consultants for their clients.  It’s not just about the channel, whether it’s print or digital or email or mobile, it’s about figuring out what the client’s needs are.  What are their business objectives?  What are the objectives that marketing communications can help them get?  And so by doing that and being that consultant, our franchise members can really maximize the opportunities and get additional revenue and help their clients grow.

So we’re really encouraging them to take training.  We put on workshops that are hands-on, teaching them how to be that business consultant on the front end of a project, and we’re seeing huge results.  We have franchise members really out there selling $30-$50,000 projects, and they’re getting excited about it now.  So, as you know, once there’s a few wins out there and a few successes, the other members jump on board.  And so we’re really excited about the opportunity to help our clients and to grow the network.

So one of the major support tools that we have in place at Allegra Network is what we call our Marketing Resource Center.  And so this allows our franchise members to go out and sell something and then call us.  So we all know that they’re not experts at this yet.  We’re getting there but they’re not experts in all of these various areas.  So we train them.  We give them the confidence to go out and talk to their clients about putting together a marketing plan, coming up with strategies, building a website, optimizing a website, creating a mobile landing page.  And then once they get back to their center all they have to do is pick up the phone and call us.  

So through our internal resources of the Marketing Resource Center, we can provide them with everything they need to successfully go out and sell marketing services.  So whether they need copyrighting, graphic design, website development or optimization, we have the internal resources to complete those projects.  We’ll even have a phone call or a webinar with a client, so that really enables our franchise members to be confident and go selling anything that they come across.  So our motto is just go say yes, say that you can do it, and then come back to us and we can make it happen.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.


Video preview: Frankly Reading

Frankly Reading

Published: March 16, 2018

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.


Video preview: Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Published: March 15, 2018

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.


Video preview: Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Published: March 14, 2018

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.


Video preview: The Amazing Story of Sandilake Clothing

The Amazing Story of Sandilake Clothing

Published: March 13, 2018

Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.


Video preview: Facing the Challenges of Waste in the Garment Supply Chain

Facing the Challenges of Waste in the Garment Supply Chain

Published: March 12, 2018

Matthew Cochran, COO of OnPoint Manufacturing, talks about the feasibility of on demand manufacturing of garments to address Fast Fashion and the waste of time and materials associated with the traditional garment supply chain, moving from design-produce-hope-to-sell, to design-sell-produce.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved