Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Allegra is Excited About Opportunities that Exist for Print Services Providers

Published on April 6, 2012

Vice President of Marketing for Allegra Network Jessica Eng updates us on how Allegra keeps their franchisees up to date on potential jobs.

Hi.  I’m Jessica Eng, Vice President of Marketing for Allegra Network.  And at Allegra we’re really excited about the opportunities that exist for print services providers today.  We feel that the marketing services initiative is so important for our growth, and we want to make sure that our franchise members can be true business consultants for their clients.  It’s not just about the channel, whether it’s print or digital or email or mobile, it’s about figuring out what the client’s needs are.  What are their business objectives?  What are the objectives that marketing communications can help them get?  And so by doing that and being that consultant, our franchise members can really maximize the opportunities and get additional revenue and help their clients grow.

So we’re really encouraging them to take training.  We put on workshops that are hands-on, teaching them how to be that business consultant on the front end of a project, and we’re seeing huge results.  We have franchise members really out there selling $30-$50,000 projects, and they’re getting excited about it now.  So, as you know, once there’s a few wins out there and a few successes, the other members jump on board.  And so we’re really excited about the opportunity to help our clients and to grow the network.

So one of the major support tools that we have in place at Allegra Network is what we call our Marketing Resource Center.  And so this allows our franchise members to go out and sell something and then call us.  So we all know that they’re not experts at this yet.  We’re getting there but they’re not experts in all of these various areas.  So we train them.  We give them the confidence to go out and talk to their clients about putting together a marketing plan, coming up with strategies, building a website, optimizing a website, creating a mobile landing page.  And then once they get back to their center all they have to do is pick up the phone and call us.  

So through our internal resources of the Marketing Resource Center, we can provide them with everything they need to successfully go out and sell marketing services.  So whether they need copyrighting, graphic design, website development or optimization, we have the internal resources to complete those projects.  We’ll even have a phone call or a webinar with a client, so that really enables our franchise members to be confident and go selling anything that they come across.  So our motto is just go say yes, say that you can do it, and then come back to us and we can make it happen.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Digital Textile Printing

Frank on Digital Textile Printing

Published: April 28, 2017

Frank bumps into David Manning, his oldest friend, at the Print Canada show. After high school, David went into the textile industry and Frank went into printing. Now their worlds have come together as printers use inkjet devices to print on fabric.

 

Video preview: Describe the Challenges You Want to Solve with Software

Describe the Challenges You Want to Solve with Software

Published: April 27, 2017

Our default reaction to talking about software is to try to describe the solution or a feature of the potential solution (e.g. drag and drop). Focus on telling the story of the CHALLENGE you are trying to solve - this is so much more helpful. What do you want to solve and who do you want to solve it for?

 

Video preview: Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Published: April 25, 2017

Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.

 

Video preview: What's Happening at ISA Expo 2017?

What's Happening at ISA Expo 2017?

Published: April 24, 2017

Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved