Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

Greg Cholmondeley Pushes Caslon and PODi Forward

Published on February 2, 2012

Caslon's Director of Web Services Greg Cholmondeley discusses new services in their portfolio to help marketing service providers further their business.

I’m Greg Cholmondeley, just joined Caslon back in October and it’s been an exciting ride.  We started out—my objective was to find ways to leverage PODi and Caslon content to help marketing service providers, print providers to further their business and get more utilization out of it and so in that short amount of time what we managed to do was to actually create a software product, define it, launch it and it is launching here at App Forum and the idea is we have marketing service providers, but the one thing that they are lacking at often is marketing themselves.  It’s not that they don’t have the abilities.  They just don’t have the time and you want to spend your resources working for paying customers rather than doing your own work and it’s easy to send out an email campaign and create the emails, but then you have to do the backend.  You have to create the landing pages.  You have to get the content, create the offers, track it and all that.

So what we do is pretty simple.  We have this vast collection of 500 plus PODi case studies.  We have Caslon content, whitepapers, research and they’re all oriented towards the end client.  It’s all about business results for your customers.  So we take that and we say great, I'm going to create a content center that you can put onto your website with as simple as an iframe line of code and people can check them off, fill out a form and download it.  You get a lead.  They get the PDFs.  They’re all white labeled.  And the second thing is we’ll also create landing pages for each one of these.  So that means if you have an email campaign you design the email.  You do the messaging that you want, the branding, the look and feel and when someone clicks hey I want to check out this offer they go to a landing page that has a description of the case study.  They can determine if they want it, brand it to your site and your company and again you get the download.  You get the—they get the download.  You get the email that says you have a lead.  

And then the third thing we did is we actually went one step further and said we’ll create display ads.  Do you want a leader board?  Do you want a rectangle?  Do you want a button?  So you can put it right on your website that has something that says, “Hey, how did this university attract more students?  How did they raise funds by 30%?  How did they get response rates up to 120%?”  And they’re all geared towards business results and marketing services that allow you to up sell those new services and educate your clients about what they can do and they rotate automatically every month.  You can say hey, I want to replace one with a new piece of content.  You don’t have to do anything and there it is.  

So we’re really excited about it.  I think it leads in exactly with what the service providers need to market themselves without a lot of effort on them and yet still have that personalization and that personal content.

The name of the product is Caslon Engaged and for more information about it go to www.caslon.net/engage and you’ll see all the information, pricing and you can even order it online.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Good Book: A Tour of Baskerville's Bible

The Good Book: A Tour of Baskerville's Bible

Published: February 16, 2018

It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.

 

Video preview: Designers: Are You Designing with

Designers: Are You Designing with "Considerate Color"?

Published: February 16, 2018

Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.

 

Video preview: Ray Cheydleur Explains Why Standards are Important in Digital, Offset and Flexo Print Production

Ray Cheydleur Explains Why Standards are Important in Digital, Offset and Flexo Print Production

Published: February 15, 2018

Standards Guru and X-Rite Printing & Imaging Portfolio Manager Ray Cheydleur talks about his many roles within the standards community and the importance of standards in the printing industry. He highlights print production standards that digital, offset, and flexo printers should be aware of as they work to continuously improve their operations.

 

Video preview: Canon Solution’s America’s Francis McMahon on the Company’s Stellar 2017

Canon Solution’s America’s Francis McMahon on the Company’s Stellar 2017

Published: February 14, 2018

2017 was a good year for Canon Solutions America, in terms of both production inkjet and wide-format. From the One Canon 2018 event in Hollywood, Fla., David Zwang talks with CSA’s EVP Francis McMahon about the hot spots in the company’s portfolio.

 

Video preview: How does an artist move from no computers to totally digital? Brian Yap explains.

How does an artist move from no computers to totally digital? Brian Yap explains.

Published: February 14, 2018

Brian Yap, an artist and illustrator who works for Adobe, shared his lifelong journey in art, computers and augmented reality. From stating as an artist he would never use a computer for his art, to becoming a completely digital artist, today Yap primarily creates his illustrations using an iPad. He talks about how he uses augmented reality as a unique way to animate posters and other images. "Looking at a poster with your phone and having it come to life is magic," he says.

 

Video preview: Art, Photography and Print: A Winning Combination for Christopher Campbell

Art, Photography and Print: A Winning Combination for Christopher Campbell

Published: February 13, 2018

Christopher Campbell, a lifelong photographer and artist, explains how he blends these two passions to not only create great art, but to capture his unique artwork with a camera, generating a printed image that is almost indistinguishable from the original. He sees this as a remarkable moment in history: digital printers have such a large color gamut and can do so much, cameras now capture such high resolution, and color science has come to a point where ordinary people can profile a camera and a printer, and make these things.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved