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Greg Cholmondeley Pushes Caslon and PODi Forward

Published on February 2, 2012

Caslon's Director of Web Services Greg Cholmondeley discusses new services in their portfolio to help marketing service providers further their business.

I’m Greg Cholmondeley, just joined Caslon back in October and it’s been an exciting ride.  We started out—my objective was to find ways to leverage PODi and Caslon content to help marketing service providers, print providers to further their business and get more utilization out of it and so in that short amount of time what we managed to do was to actually create a software product, define it, launch it and it is launching here at App Forum and the idea is we have marketing service providers, but the one thing that they are lacking at often is marketing themselves.  It’s not that they don’t have the abilities.  They just don’t have the time and you want to spend your resources working for paying customers rather than doing your own work and it’s easy to send out an email campaign and create the emails, but then you have to do the backend.  You have to create the landing pages.  You have to get the content, create the offers, track it and all that.

So what we do is pretty simple.  We have this vast collection of 500 plus PODi case studies.  We have Caslon content, whitepapers, research and they’re all oriented towards the end client.  It’s all about business results for your customers.  So we take that and we say great, I'm going to create a content center that you can put onto your website with as simple as an iframe line of code and people can check them off, fill out a form and download it.  You get a lead.  They get the PDFs.  They’re all white labeled.  And the second thing is we’ll also create landing pages for each one of these.  So that means if you have an email campaign you design the email.  You do the messaging that you want, the branding, the look and feel and when someone clicks hey I want to check out this offer they go to a landing page that has a description of the case study.  They can determine if they want it, brand it to your site and your company and again you get the download.  You get the—they get the download.  You get the email that says you have a lead.  

And then the third thing we did is we actually went one step further and said we’ll create display ads.  Do you want a leader board?  Do you want a rectangle?  Do you want a button?  So you can put it right on your website that has something that says, “Hey, how did this university attract more students?  How did they raise funds by 30%?  How did they get response rates up to 120%?”  And they’re all geared towards business results and marketing services that allow you to up sell those new services and educate your clients about what they can do and they rotate automatically every month.  You can say hey, I want to replace one with a new piece of content.  You don’t have to do anything and there it is.  

So we’re really excited about it.  I think it leads in exactly with what the service providers need to market themselves without a lot of effort on them and yet still have that personalization and that personal content.

The name of the product is Caslon Engaged and for more information about it go to www.caslon.net/engage and you’ll see all the information, pricing and you can even order it online.

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