Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Get to know Australia's Digitalpress with Founder Theo Pettaras

Published on February 27, 2012

Theo Pettaras Founder of Digitalpress shares some background on his Sydney based business.

My name is Theo Pettaras.  I’m Managing Director and CEO of Digitalpress in Sydney—Sydney, Australia.  We’re primarily a digital printing business and we’ve been going now for six years.  Prior to that, I had a large offset printing business; employed approximately 100 people, a fantastic business.  But at that point in time my two other business partners were involved in the business.  One of them particularly, wanted to invest more in heavy metal equipment.  Obviously, coming from an offset printing background that’s what he wanted to do.  I decided the time for me was to get out and go into a new project.  So I set up Digitalpress.  

I bought myself a brand new printing press, a Kodak NexPress, and the business was established in a suburb called Surry Hills, which is a relatively very trendy area of the city.  It has the most amount of Macintosh computers per any zip code in Australia.  So to give you an idea, it’s very creative, a very creative community and suburb.  So what I wanted to do essentially was to create a new interest in print, and digital printing at that stage, although only six years ago, was still relatively new to a lot of companies.  And there was a perception that digital was—the quality wasn’t great, you couldn’t do a lot with it.  We changed that completely.  We set up this machine in the shop which had a shop front window display.  People would be walking by, designers, and they’d just come in and see this amazing machine.  

And so what we used to do is treat it like a printing press so we could get any type of stock substrate, put anything on it, and start really experimenting.  And what I had to do and the difficulty was championing that capability to go out and see people and show them what we can do.  So six years later we employ still a small shop, a dozen people with the most awarded digital printing business in the country.  I’m the chairman of an organization and president of GASAA, Graphic Arts Services Association of Australia.  And also, I’m the chairman of a new initiative called the Australian Printovation Awards.  It’s purely an awards initiative that allows printers to submit print work.  It’s judged purely on the innovation.

And this is the sort of thing that we’re trying to encourage.  We’re trying to encourage people, printers, to be more innovative in what they do.  You know, I heard a talk today and they used the “c” word, commodity.  And, you know, it frightens me sometimes when I hear that, and although it’s essential for our industry, we also have to find ways that we’re really seeing as total value-add.  Certainly, print has to become very, very engaging, very tactile.  I use a different “c” word and that’s collaboration.  Collaboration is a very, very important thing and it’s essential for today’s printer.  We need to collaborate with our clients.  We need to collaborate with vice presidents of companies, designers, creative directors, all sorts of people, and we have to educate them.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Brett Dashwood on Apr 10, 2012

Great insight into the business and the man. Well done

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Sandy Alexander Purchases Designer's Press

Sandy Alexander Purchases Designer's Press

Published: November 19, 2018

Jason Leonard, Director of Business Development for Sandy Alexander, announces that Designer's Press in Orlando has been purchased by Sandy Alexander, which will re-brand the company and expand their wide-format capabilities.

 

Video preview: Frank Clicks Paper

Frank Clicks Paper

Published: November 16, 2018

Frank reviews “Introduction to Graphic Communication” by Harvey Levenson and John Parsons. This is more than a book. Using Ricoh’s Clickable Paper technology, it becomes a professor on call. The text and graphics are amplified by great audio/video clips.

 

Video preview: Roland Interviews Customers at SGIA Expo

Roland Interviews Customers at SGIA Expo

Published: November 15, 2018

Andrew Oransky, President of Roland DGA, talks about how the company took the opportunity to interview several customers at the SGIA Expo to better understand their businesses—and how Roland can help them achieve their goals.

 

Video preview: Newprint's Search for the Perfect Web-to-Print

Newprint's Search for the Perfect Web-to-Print

Published: November 15, 2018

Elie Bellama, Vice President of Newprint Canada, talks about his four-year search for the perfect web-to-print solution—and why he chose CloudLab.

 

Video preview: InPrint Heads to Louisville

InPrint Heads to Louisville

Published: November 14, 2018

Frazer Chesterman, Co-Founder of InPrint, previews the upcoming InPrint 2019 industrial printing conference, which will take place April 9-11 in Louisville, Ky., and discusses some of the current trends in industrial printing.

 

Video preview: Aleyant's Print Job Manager Brings Consistent Pricing

Aleyant's Print Job Manager Brings Consistent Pricing

Published: November 14, 2018

Trent Foreman, Product Manager for Aleyant, walks through the process of estimating and pricing with Aleyant Print Job Manager.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved