Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Get to know Australia's Digitalpress with Founder Theo Pettaras

Published on February 27, 2012

Theo Pettaras Founder of Digitalpress shares some background on his Sydney based business.

My name is Theo Pettaras.  I’m Managing Director and CEO of Digitalpress in Sydney—Sydney, Australia.  We’re primarily a digital printing business and we’ve been going now for six years.  Prior to that, I had a large offset printing business; employed approximately 100 people, a fantastic business.  But at that point in time my two other business partners were involved in the business.  One of them particularly, wanted to invest more in heavy metal equipment.  Obviously, coming from an offset printing background that’s what he wanted to do.  I decided the time for me was to get out and go into a new project.  So I set up Digitalpress.  

I bought myself a brand new printing press, a Kodak NexPress, and the business was established in a suburb called Surry Hills, which is a relatively very trendy area of the city.  It has the most amount of Macintosh computers per any zip code in Australia.  So to give you an idea, it’s very creative, a very creative community and suburb.  So what I wanted to do essentially was to create a new interest in print, and digital printing at that stage, although only six years ago, was still relatively new to a lot of companies.  And there was a perception that digital was—the quality wasn’t great, you couldn’t do a lot with it.  We changed that completely.  We set up this machine in the shop which had a shop front window display.  People would be walking by, designers, and they’d just come in and see this amazing machine.  

And so what we used to do is treat it like a printing press so we could get any type of stock substrate, put anything on it, and start really experimenting.  And what I had to do and the difficulty was championing that capability to go out and see people and show them what we can do.  So six years later we employ still a small shop, a dozen people with the most awarded digital printing business in the country.  I’m the chairman of an organization and president of GASAA, Graphic Arts Services Association of Australia.  And also, I’m the chairman of a new initiative called the Australian Printovation Awards.  It’s purely an awards initiative that allows printers to submit print work.  It’s judged purely on the innovation.

And this is the sort of thing that we’re trying to encourage.  We’re trying to encourage people, printers, to be more innovative in what they do.  You know, I heard a talk today and they used the “c” word, commodity.  And, you know, it frightens me sometimes when I hear that, and although it’s essential for our industry, we also have to find ways that we’re really seeing as total value-add.  Certainly, print has to become very, very engaging, very tactile.  I use a different “c” word and that’s collaboration.  Collaboration is a very, very important thing and it’s essential for today’s printer.  We need to collaborate with our clients.  We need to collaborate with vice presidents of companies, designers, creative directors, all sorts of people, and we have to educate them.

Email Icon Email         

 

Discussion

By Brett Dashwood on Apr 10, 2012

Great insight into the business and the man. Well done

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved