Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Kodak's Jon Bracken at GUA 2012

Published on January 18, 2012

Richard Romano and Jon Bracken, General Manager of Unified Workflow, chat about the partnership between GUA and Kodak at the 2012 GUA conference in New Orleans.

Richard Romano:  Hi.  This is Richard Romano from WhatTheyThink.com and we are here in New Orleans, Louisiana, at the 2012 GUA Annual Conference.  And we’re talking with Jon Bracken who is the General Manager for Unified Workflow Solutions for Kodak.  Thank you for joining us.

Jon Bracken:  Thank you, Richard.

Richard Romano:  Now you’re also on the GUA Board and there are a number of new Board members this year, correct?

Jon Bracken:  Yes.  And it’s something that—we’ve actually got some vacancies on the Board and we’re looking for some of our customers to actually fill those positions.  But yes, I think there’s been a reflection of the changing in the industry within the makeup of the Board.  I mean when we started it was the very early days of computer to plate, and what we have in the Board was, you know, really those innovators in computers to play, the people that were really defining what that could do with business.  But now you look at the print industry and what the interests and concerns of our association are, they’re much broader, and actually the new members within the Board are also reflecting that broadening of the scope of both the group and the interests of the industry.

Richard Romano:  So what new directions is the new Board looking to take to the UA?

Jon Bracken:  Well, I think we’ve been in the past quite centric around, you know, software and the workflow solutions.  After the first sort of generation of computer to plate, it then became very much a workflow centric area.  That diversification, you know, is really driving the agenda there, and we’re looking at expanding from the Conference into new ways to help share that knowledge in a much more community.  So the positioning is going from, you know, one of a user association to one of much more of a community of users and a community of participants within the industry who are there to share knowledge and therefore, you know, improve their businesses by increasing the level of the bar and improving your own... 

Richard Romano:  So what are some of those new communications initiatives beyond sort of an annual conference?

Jon Bracken:  We’re looking—we’ve always had forums, but we’re looking at expanding those forums into much more sort of interactive media.  And also looking at some of the content that we produce for the Conference and making that available online and allowing people to sort of self-serve some of this great knowledge.  The other thing is the way the conferences come together has moved from very much sort of a vendor, you know, PowerPoint demonstration, sort of saying what we’re doing, to much more active participant of the participants in many more sort of roundtables and case studies and shared experiences.  So I think, again, that’s driving it to more of a community feel.

Richard Romano:  Great.  Well, thank you very much for joining us.

Jon Bracken:  Thank you, Richard.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

Video preview: Ricoh Introduces Ricoh Pro T7210 at SGIA

Ricoh Introduces Ricoh Pro T7210 at SGIA

Published: November 13, 2017

Dan Johansen, Marketing Manager at Ricoh, talks about their new Ricoh Pro T7210 flatbed device shown at SGIA. With new ink development, this device is able to produce custom graphics with a large diversity of substrates.

 

Video preview: Frank Visits Gamse Lithographing Co

Frank Visits Gamse Lithographing Co

Published: November 10, 2017

Gamse Lithographing has been around since 1894. Production Manager Mark LeDonne took me on a whirlwind tour of a super label plant that uses almost every printing process. But Frank found Mark’s personal history more interesting.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved