Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Kodak's Jon Bracken at GUA 2012

Published on January 18, 2012

Richard Romano and Jon Bracken, General Manager of Unified Workflow, chat about the partnership between GUA and Kodak at the 2012 GUA conference in New Orleans.

Richard Romano:  Hi.  This is Richard Romano from WhatTheyThink.com and we are here in New Orleans, Louisiana, at the 2012 GUA Annual Conference.  And we’re talking with Jon Bracken who is the General Manager for Unified Workflow Solutions for Kodak.  Thank you for joining us.

Jon Bracken:  Thank you, Richard.

Richard Romano:  Now you’re also on the GUA Board and there are a number of new Board members this year, correct?

Jon Bracken:  Yes.  And it’s something that—we’ve actually got some vacancies on the Board and we’re looking for some of our customers to actually fill those positions.  But yes, I think there’s been a reflection of the changing in the industry within the makeup of the Board.  I mean when we started it was the very early days of computer to plate, and what we have in the Board was, you know, really those innovators in computers to play, the people that were really defining what that could do with business.  But now you look at the print industry and what the interests and concerns of our association are, they’re much broader, and actually the new members within the Board are also reflecting that broadening of the scope of both the group and the interests of the industry.

Richard Romano:  So what new directions is the new Board looking to take to the UA?

Jon Bracken:  Well, I think we’ve been in the past quite centric around, you know, software and the workflow solutions.  After the first sort of generation of computer to plate, it then became very much a workflow centric area.  That diversification, you know, is really driving the agenda there, and we’re looking at expanding from the Conference into new ways to help share that knowledge in a much more community.  So the positioning is going from, you know, one of a user association to one of much more of a community of users and a community of participants within the industry who are there to share knowledge and therefore, you know, improve their businesses by increasing the level of the bar and improving your own... 

Richard Romano:  So what are some of those new communications initiatives beyond sort of an annual conference?

Jon Bracken:  We’re looking—we’ve always had forums, but we’re looking at expanding those forums into much more sort of interactive media.  And also looking at some of the content that we produce for the Conference and making that available online and allowing people to sort of self-serve some of this great knowledge.  The other thing is the way the conferences come together has moved from very much sort of a vendor, you know, PowerPoint demonstration, sort of saying what we’re doing, to much more active participant of the participants in many more sort of roundtables and case studies and shared experiences.  So I think, again, that’s driving it to more of a community feel.

Richard Romano:  Great.  Well, thank you very much for joining us.

Jon Bracken:  Thank you, Richard.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Global Graphics On the New PDF 2.0

Global Graphics On the New PDF 2.0

Published: October 22, 2018

Martin Bailey, CTO of Global Graphics, talks with Dave Zwang about the exciting new PDF 2.0 and what it means for the printing industry.

 

Video preview: The Present and Future of SGIA

The Present and Future of SGIA

Published: October 22, 2018

Ford Bowers, President and CEO of SGIA, talks about this year's final SGIA Expo—as well as the future of the association and the expo, as both change with the industry.

 

Video preview: Who's Making Money at Digital/Inkjet Printing?

Who's Making Money at Digital/Inkjet Printing?

Published: October 19, 2018

Frank reviews “Who’s Making Money at Digital/Inkjet Printing...and How” by noted sales consultants Bill Farquharson and Kelly Mallozzi. They do a great job presenting useful information on markets and methods for selling digital/inkjet printing, and how selling digital differs from traditional print sales.

 

Video preview: HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

Published: October 18, 2018

Dave Zwang talks to Alon Bar-Shany, General Manager for HP Indigo, HP Inc., about the growth he has been seeing in both the label and flexible packaging markets, as well as how the industry can learn from past commercial printing experience to avoid pitfalls in the future.

 

Video preview: UV-LED Curing Helps Bring Jobs Back to Offset

UV-LED Curing Helps Bring Jobs Back to Offset

Published: October 18, 2018

Chris Manley, President of Graphco, which represents RMGT in the U.S., talks about how the advantages of UV-LED curing are driving customers to "unplug" their digital presses and move more jobs to offset to increase profitability.

 

Video preview: CloudLab's Tailor-Made Web-to-Print Solutions

CloudLab's Tailor-Made Web-to-Print Solutions

Published: October 17, 2018

Marc Horriar, CEO and Founder, talks about CloudLab, one of the largest web-to-print vendors in Europe, and whose U.S. branch opened in 2017. CloudLab has more than 200 customers in 25 countries. Some of the largest online print businesses in the world use CloudLab, which focuses on solutions tailored to each business rather than a one-size-fits-all approach.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved