AppForum 2012 Highlights and Takeaways with Dave Erlandson
Published on January 27, 2012
PODi/Caslon General Manager Dave Erlandson highlights 4 key points attendees picked up at this year's AppForum
Hi, I’m Dave Erlandson, general manager of PODi and Caslon, and I thought I’d give you a wrap-up of some of the key highlights from AppForum 2012. We just finished the conference. And the conference, as you know, is for companies that want to take advantage of the new opportunities enabled by digital printings, so companies that are marketing service providers or are becoming solution providers, these are the folks that attend.
I want to share four key takeaways with you. Number one, the market for digital printing is growing. While offset printing may be declining, color digital printing is expected to double over the next decade. So a great opportunity, lots of great opportunity for folks out there.
Number two, direct mail is still an important part of the direct marketing mix. However, cross-media is really important. QR Codes, pearls, landing pages and soon personalized video and augmented reality are going to be really a part of the mix.
Number three, we talked a lot about strategy, and, really, when you boil it all down, you have two choices when you're a print service provider or printer. You can be a low-cost provider or you can be a value-added solutions provider. In either case, the ability to take an order over the Internet is critical. If you can't take an order over the Internet today, you're not going to win in this market.
And number four, Ken Schmidt of Harley Davidson reminded us of the value of connecting with our prospects at an emotional level and he also gave us a good strategy for connecting with our customers and that is try to make a hero out of your customer. If you can make your customer a hero, you're going to win the business.
So thanks everybody who attended AppForum 2012 and we look forward to seeing you all again next year. Thanks, bye now.
To post a comment Log In or Become a Member, doing so is simple and free
Update on HP's JetFusion 3D Printing Solution from Steve Nigro
Published: April 25, 2017
Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.
What's Happening at ISA Expo 2017?
Published: April 24, 2017
Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.
Frank Visits Cal Poly's Shakespeare Museum
Published: April 21, 2017
Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.
After the Honeymoon of Selling Web-to-Print Program
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!
Esko's President Shares Thoughts on Being Part of the Danaher Family
Published: April 18, 2017
Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.
Eversfrank Gruppe Promotes Real-Time Printing
Published: April 17, 2017
It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.