Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Smart Automation Webinar     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

AppForum 2012 Highlights and Takeaways with Dave Erlandson

Published on January 27, 2012

PODi/Caslon General Manager Dave Erlandson highlights 4 key points attendees picked up at this year's AppForum

Hi, I’m Dave Erlandson, general manager of PODi and Caslon, and I thought I’d give you a wrap-up of some of the key highlights from AppForum 2012.  We just finished the conference.  And the conference, as you know, is for companies that want to take advantage of the new opportunities enabled by digital printings, so companies that are marketing service providers or are becoming solution providers, these are the folks that attend. 

I want to share four key takeaways with you.  Number one, the market for digital printing is growing.  While offset printing may be declining, color digital printing is expected to double over the next decade.  So a great opportunity, lots of great opportunity for folks out there.

Number two, direct mail is still an important part of the direct marketing mix.  However, cross-media is really important.  QR Codes, pearls, landing pages and soon personalized video and augmented reality are going to be really a part of the mix.

Number three, we talked a lot about strategy, and, really, when you boil it all down, you have two choices when you're a print service provider or printer.  You can be a low-cost provider or you can be a value-added solutions provider.  In either case, the ability to take an order over the Internet is critical.  If you can't take an order over the Internet today, you're not going to win in this market. 

And number four, Ken Schmidt of Harley Davidson reminded us of the value of connecting with our prospects at an emotional level and he also gave us a good strategy for connecting with our customers and that is try to make a hero out of your customer.  If you can make your customer a hero, you're going to win the business. 

So thanks everybody who attended AppForum 2012 and we look forward to seeing you all again next year.  Thanks, bye now. 

Email Icon Email         

 

Discussion

By Ingrid Coke on Feb 01, 2012

Hi Dave,

Thanks for the great concise and direct highlights of the conference. Are there other conferences such as this during the course of 2012 for those print providers just transitioning into becoming cross media marketing solutions providers and simply do not want to wait 1 year to get up-to-date with market trends? You may respond directly to me at icoke@mapcoprinters.com.
Blessings. Ingrid

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Quantifying In-Plants and Outsourcing

Quantifying In-Plants and Outsourcing

Published: June 19, 2018

At last week's IPMA Conference, Angela Whiteside, President of KickStage Consulting, offered some preliminary results from a survey she is conducting on in-plants and outsourcing. She shares some findings from her research with Richard Romano.

 

Video preview: Kornit Digital Offers Textile Printing Solutions

Kornit Digital Offers Textile Printing Solutions

Published: June 18, 2018

Sharon Donovich, Product Marketing Manager for Kornit Digital, talks about the offerings from this Israeli-based company, a solutions provider for printing on textiles. Kornit received a warm response to its line of direct-to-garment and direct-to-fabric printers at the recent TexProcess show in Atlanta.

 

Video preview: Frank Loves Lisa

Frank Loves Lisa

Published: June 15, 2018

Frank has always wanted an Apple Lisa. He finally got one, but now it's in a museum. The 1983 Lisa was the forerunner of the Macintosh with its Graphical User Interface, but it had a high price at about $10,000.

 

Video preview: From Antibacterial Substrates to Smart Labels, Nanotechnology Comes to Print

From Antibacterial Substrates to Smart Labels, Nanotechnology Comes to Print

Published: June 14, 2018

Nir Waiskopf, Ph.D., team leader for a nanotechnology project at the Hebrew University of Jerusalem, explains the uses of nanotechnology in biomedical, industrial printing, and display and packaging applications.

 

Video preview: Trends in High-Performance Apparel

Trends in High-Performance Apparel

Published: June 14, 2018

Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses high-performance apparel and products, including new and emerging trends in moisture management and "wearables."

 

Video preview: In-Plants and Outsourcing: The Perennial Problem

In-Plants and Outsourcing: The Perennial Problem

Published: June 13, 2018

At this year's IPMA Conference, Howie Fenton addresses one of the perennial challenges that in-plant printing departments face: their parent company outsourcing print and other related work. He offers some suggestions for bringing that work back in-house.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved