Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Owner John Rosenthal on Adding Mailing and Fulfillment to Digital Color Graphics

Published on April 19, 2012

John Rosenthal, Owner of Digital Color Graphic tells why their mailing and fulfillment center has been such a huge asset to the company.

Hi.  John Rosenthal with Digital Color Graphics.  We’re a print shop right outside of Philadelphia.  We cover the area as much as we can.  Ask good questions, some interesting projects, interesting companies are concepts that we’ve been working on.  We’re fortunate we have a mailing and fulfillment operation.  It’s a separate building a block away.  And one of the things that we’ve done is we’ve kind of expanded out operations such that it’s really become a strong arm of our company.  So we’ve been able to take on some big projects.

We have one customer where they can send out 150, 200 packages in a day.  And what we do is we assemble a project.  We can print 100,000, 200,000 pieces, and there might be 500 in a box or 1,000 in a package, depending upon the distribution.  So we can assemble it, pack it up and ship it out, and we’re experienced in it because it’s a branch of our operation.  So that’s been a nice project.  And that particular project is really much larger than that one project, because during our slow period we can generate maybe eight to ten jobs for this company.  So what’s really nice is it comes at a nice time.  Those are obviously nice companies and nice projects you like to find.  They’re not always that easy to find. 

But our fulfillment and mailing operation has been a big asset, particularly our mailing.  Probably 50-60 percent of the projects that we print we mail.  And so having the knowledge and experience of mailing has been a real plus.  What’s nice is I have my son who runs our mailing operation, so I can count on the reliability and the information being accurate.  So there are a lot of projects.  Sometimes customers will send us something already printed for us to mail and we have to call them back and say it doesn’t meet postal regulations and, you know, problems.  And they say oh, I didn’t know about that.  

So there’s an advantage to having a sophisticated mailing operation in-house even for a smaller company.  I understand some of the multi-million dollar companies do a lot of mailing and they’re pretty sophisticated.  But a lot of the small shops don’t and don’t really understand it.  So that’s a big plus for us.  We’re also very diversified where we can print, we can do offset, we can do digital, we have wide format, and we can do a mix of a lot of products.  So out the back door is one of the things that we’re really good at making it happen.

As I said, sometimes we get projects supplied to us and it doesn’t meet mailing regulations, so we have to call them back and say, you know, your postage just went up a lot, significantly.  And they’re well, why.  Because it didn’t meet mailing regulations.  So the drawback is we’d better make sure that what we do is right because we’re telling the customer this is your postage and then if we’re wrong then they say well wait, I thought you were the mailing experts.  So it’s really important to have a real handle on that.  And I think a lot of companies that are smaller in our environment really don’t understand how important it is to really understand the mailing regulations.

But mixing that when the project comes in from beginning to end, it’s a service we can offer so we can go more than just putting ink on paper whether it’s offset or digital.  We can go way beyond that because of this mailing and a lot of companies today need mailing, even though postage rates just went up.  It’s still I think a direction that a lot of companies go because they want to go online but that delete button—delete, and people don’t even get a chance to look at what you have delete.  Where when it’s in the mail, before they throw it at least they look at it and if it has some appeal and it’s focused on what they do, they’re going to still maybe read it.  And that’s the business we’re in, getting them to read it and take a look at it.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Gerber Acquires MCT Digital

Gerber Acquires MCT Digital

Published: December 12, 2018

Scott Schinlever, President and COO of Automation Solutions for Gerber Technology, announces the acquisition of MCT Digital, a company the specializes in automated cutter technology.

 

Video preview: PrintIQ Offers MIS Solutions

PrintIQ Offers MIS Solutions

Published: December 11, 2018

Matt Miloszewski, Sales Manager for PrintIQ, discusses end-to-end MIS solutions for the printing and graphic arts industry—from commercial to screen to packaging.

 

Video preview: Canon Introduces the Prisma Family

Canon Introduces the Prisma Family

Published: December 10, 2018

Bob Barbera, Senior Marketing Manager for Canon USA, unveils the Prisma family of workflow and print controller solutions for digital printing.

 

Video preview: Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Published: December 7, 2018

Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.

 

Video preview: President of Heidelberg Americas Discusses New Strategies

President of Heidelberg Americas Discusses New Strategies

Published: December 6, 2018

Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.

 

Video preview: Sandy Alexander Acquires Wide-Format Capabilities

Sandy Alexander Acquires Wide-Format Capabilities

Published: December 5, 2018

Gary Semon, Wide Plant Manager for Sandy Alexander, shares news of the company's acquisition of Designer's Press and their wide-format technology.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved