Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Mike McCombs on the Oce Direct Mail Summit

Published on April 24, 2012

Mike McCombs from Dantom Systems, just finishing up the summit on direct mail for Oce here at Boca Raton.  A couple of major things, one from an interesting point of view was demographics from Ken.  Just the understanding of who we are in the population and what impact it has on us from a business point of view was very good.  Just in seeing the inkjet equipment.  I’m going the be one of the first in the United States to have one of Oce’s 3700’s, but continuing to look at the technology and where they’re moving with it adjust to see the changes that have taken place over the last two years when I started looking at this has been great.  And I think everyone, you know, saw that as the future of what they’re looking for because we’re going to all end up in the color spectrum at some point in time.  And inkjet is affordable and once you get beyond the first capital outlay you can get more capacity and you can get more variety that you can do for your clients.  

Pulling it together, not just mail, but the electronic side to the world, emails, QR’s, that none of us can be in just one aspect of touching a client.  We have to be able to touch the client, both with mail, with email, and to be able to tie those services together and provide data back to our clients.  

The panel, I think we had a good discussion on where the influences of color and what we need to be taking a look at, how we’re going to transition from offset, from the toner-based into the inkjet world because it’s not exact and it’s an evolution that we’re going to be going through as they continue to perform or improve the toners and the papers as we go forward, but – and how do you sell that, how do you get it by marketing people?  How do you get it by the end users so that they will accept the slight differences or the imperfections or differences in comparisons to the toner-based products.  

Part of learning about all of this was going over to the CEC, the Customer Experience Center, and seeing the realm or the breadth of products that Oce has.  So, no matter what you want to try to do, they’ve got a product that can fit your need or can fit your niche, whether it has the small end color copier-based things all the way up to the fastest one, which is the 2200 inkjet.  

One of the values of coming to these kinds of events is the interaction we have with people, meeting new people, meeting people that are using the same technologies and applying slightly differently.  Just the interchange that you can have in comparing vendor choices, applications and then what customers and what needs that you’re meeting and being able to share ideas.  You can’t get that any place else.  I mean, you can go to have presentations done to you, you can go and have literature mailed to you, but to literally sit down and to have that interaction with people that are, you know, living and breathing what you’re doing every day, it’s a lot of good exchange of ideas and information.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved