Hi, I'm Jan Hol at Océ, Senior Vice President of Communications at Océ. One of the Canon Group companies these days and I'm very happy to be at drupa to be here in the Canon stand, Canon, Océ Team dubbed officially in '09 and the transaction was being completed just recently this year in February and we have made one huge stand to showcase to the drupa visitors the full breadth of our portfolio because the Canon Océ combination does have the biggest portfolio in our industry. We're serving the needs of all kinds of customers in the document management industry and here behind you you'll find some beautiful innovations both in the cutsheet arena as well as in the continued feed arena and finally also in the wide format arena.
I'd like to take you to a moment for the wide format business because increasingly with the new innovations the Océ products are serving customers in the graphic arts wide format arena. We here have launched an Océ ColorWave wide format poster printer particularly servicing the needs of publishing companies that have billboards printed out of out of home advertising and these companies are servicing increasingly retail chains like in the US or in Europe. Think about Kroger or Walmart or gravure or a casino over her in France or major German retail chains and we launched the ColorWave poster vendor very recently and it is very crowded here with customers and leads visiting this machine and this is just one of the examples of digital technology running into the graphic arts arena.
We introduced this week the ColorStream here, a new speed version of the ColorStream, which is found by Océ Technologies here in Germany in the Bavaria's down south close to Munich and this has been done by Océ already quite some time ago, but the color versions of the continuous feed technologies have been launched a few years ago and already with Canon Océ is the market leader in this particular niche market in the world and this is also servicing the needs of customers in the graphic arts arena. You will find not only short runs being taken digital this period, but also new applications are being introduced to customers.
By the way, this week just down south in this country in Germany Océ has a technology plant where we launched the Océ IfiniStream technology, a beautiful new, really innovative technology that opens up the packaging market for the digital presses and you probably noticed also, WhatTheyThink.com, that there are very positive rewards on this technology. It's a breakthrough to enable digital to grow into the huge market of the packaging in the world. Imagine that these days if you shop at a supermarket or shop a retail store you only have standard packaging. Each product looking the same, but in the future you might want to have personalized packaging like you have in other industries in the world. Think about banking or financing.
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