Val DiGiacinto: "Print is Changing"
Published on April 16, 2012
Vice President of Interactive Solutions for DG3 Val DiGiacinto gives an update one year after the acquisition of the Ace Group and what the Interactive Solutions group has been up to.
Hi, Val Digiacinto, vice president of interactive solutions from DG3 and formally the Ace Group and that’s what I’d like to talk to you about in this clip. Last year we talked about the transition of being acquired as a small company by a much larger organization DG3 and I'll tell you kind of a little bit about what has gone on and how the transition went and what was good about it and how we’ve landed on our feet in really doing some stellar things with the new group.
We were acquired primarily because of our mobile marketing and QR code experience, but we now have been brought into the interactive solutions department of DG3 and as a large printer print is still very much on the main focus of the business, but everybody understands that print is changing and if you don’t change and make some additions and bring in some more value add processes into the business then you have a potential of failure and that’s not something DG3 is going to do and so interactive solutions have become a really big part of the business. We’re a very big financial printer and pharmaceutical printer and we’ve learned to be able to include direct marketing, email blasts, SMS text messaging, QR code involvement, fulfillment, mailing, I mean all the things that you really want to be able to do to make a complete and full interactive department, but I think the most inciting part of it is the development of our backend metrics, which is usually the end of the process and what we’re starting to realize now is that by developing programs with our current clients and even future clients that we can develop very quickly metrics that allow us to help them to develop more cross media marketing.
So it’s almost a year later and I can tell you that it’s really been a success. It’s really been a great acquisition and I think the building process is just being set to really continue and grow dramatically in 2012. So come back and see us again and hopefully in 2013 we’ll tell you even more about how successful things have been going in the interactive world.
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