Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     NEW PODCAST: Conversations on Print

Val DiGiacinto: "Print is Changing"

Published on April 16, 2012

Vice President of Interactive Solutions for DG3 Val DiGiacinto gives an update one year after the acquisition of the Ace Group and what the Interactive Solutions group has been up to.

Hi, Val Digiacinto, vice president of interactive solutions from DG3 and formally the Ace Group and that’s what I’d like to talk to you about in this clip.  Last year we talked about the transition of being acquired as a small company by a much larger organization DG3 and I'll tell you kind of a little bit about what has gone on and how the transition went and what was good about it and how we’ve landed on our feet in really doing some stellar things with the new group. 

We were acquired primarily because of our mobile marketing and QR code experience, but we now have been brought into the interactive solutions department of DG3 and as a large printer print is still very much on the main focus of the business, but everybody understands that print is changing and if you don’t change and make some additions and bring in some more value add processes into the business then you have a potential of failure and that’s not something DG3 is going to do and so interactive solutions have become a really big part of the business.  We’re a very big financial printer and pharmaceutical printer and we’ve learned to be able to include direct marketing, email blasts, SMS text messaging, QR code involvement, fulfillment, mailing, I mean all the things that you really want to be able to do to make a complete and full interactive department, but I think the most inciting part of it is the development of our backend metrics, which is usually the end of the process and what we’re starting to realize now is that by developing programs with our current clients and even future clients that we can develop very quickly metrics that allow us to help them to develop more cross media marketing.

So it’s almost a year later and I can tell you that it’s really been a success.  It’s really been a great acquisition and I think the building process is just being set to really continue and grow dramatically in 2012.  So come back and see us again and hopefully in 2013 we’ll  tell you even more about how successful things have been going in the interactive world.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Hiring Software Programmers That Understand Your Print Business

Hiring Software Programmers That Understand Your Print Business

Published: June 29, 2017

Most printers have at some point hired a software programmer. Jennifer Matt interviews Chris Reisz-Hanson about why thinking about software programming with a single resource filling all the roles. Software is combination of user interface, defining the requirements, coding and testing - think about who is going to play all those roles before you start your next custom development project.

 

Video preview: How does a Ph.D. Petroleum Engineer become a printer?

How does a Ph.D. Petroleum Engineer become a printer?

Published: June 27, 2017

Fadal Iskander, VP of TPSi in Tulsa OK, reports his company has been offering digital printing since 1978. Today, the company has a robust portfolio of HP Indigo and wide format presses it uses to produce a variety of applications, from transactional printing to wedding invitations. Despite his Ph.D. in Petroleum Engineering, Iskander has dedicated his career over the last 40 years to printing!

 

Video preview: HD Flexo Wins Awards, Customer Approval, for ProAmpac

HD Flexo Wins Awards, Customer Approval, for ProAmpac

Published: June 26, 2017

Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.

 

Video preview: Romano Review of Books:

Romano Review of Books: "Brand Luther"

Published: June 23, 2017

Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.

 

Video preview: Who is Running Your Business? People or Software

Who is Running Your Business? People or Software

Published: June 22, 2017

Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.

 

Video preview: Prepress Opportunities for Digital Print for Packaging

Prepress Opportunities for Digital Print for Packaging

Published: June 20, 2017

Marketing Director Mike Medina of Phototype discusses some of the new directions that packaging prepress companies can take as digital production starts to take hold of the industry.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved