Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Smart Automation Webinar     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Val DiGiacinto: "Print is Changing"

Published on April 16, 2012

Vice President of Interactive Solutions for DG3 Val DiGiacinto gives an update one year after the acquisition of the Ace Group and what the Interactive Solutions group has been up to.

Hi, Val Digiacinto, vice president of interactive solutions from DG3 and formally the Ace Group and that’s what I’d like to talk to you about in this clip.  Last year we talked about the transition of being acquired as a small company by a much larger organization DG3 and I'll tell you kind of a little bit about what has gone on and how the transition went and what was good about it and how we’ve landed on our feet in really doing some stellar things with the new group. 

We were acquired primarily because of our mobile marketing and QR code experience, but we now have been brought into the interactive solutions department of DG3 and as a large printer print is still very much on the main focus of the business, but everybody understands that print is changing and if you don’t change and make some additions and bring in some more value add processes into the business then you have a potential of failure and that’s not something DG3 is going to do and so interactive solutions have become a really big part of the business.  We’re a very big financial printer and pharmaceutical printer and we’ve learned to be able to include direct marketing, email blasts, SMS text messaging, QR code involvement, fulfillment, mailing, I mean all the things that you really want to be able to do to make a complete and full interactive department, but I think the most inciting part of it is the development of our backend metrics, which is usually the end of the process and what we’re starting to realize now is that by developing programs with our current clients and even future clients that we can develop very quickly metrics that allow us to help them to develop more cross media marketing.

So it’s almost a year later and I can tell you that it’s really been a success.  It’s really been a great acquisition and I think the building process is just being set to really continue and grow dramatically in 2012.  So come back and see us again and hopefully in 2013 we’ll  tell you even more about how successful things have been going in the interactive world.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Duplo Event at the Museum of Printing Mixes the Old with the New

Duplo Event at the Museum of Printing Mixes the Old with the New

Published: June 22, 2018

Duplo, the digital finishing company, usually runs customer events at hotels. This time they set up various pieces of equipment at the Museum of Printing in Haverhill, Mass. Their theme was “Old Print New Print” as modern finishing equipment was mixed in with older printing machines.

 

Video preview: New Coatings for Performance Fabrics

New Coatings for Performance Fabrics

Published: June 21, 2018

Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses the future of coatings for performance fabrics and their effect on sustainability.

 

Video preview: What's Next from Ricoh

What's Next from Ricoh

Published: June 21, 2018

At Ricoh INTERACT 2018, Brian Dollard, Director of Strategic Planning and Business Development at Ricoh USA, Inc., talks with David Zwang about the past year, and what customers can expect to see from Ricoh going forward.

 

Video preview: Project Peacock Brings Education Back to the Conference Room

Project Peacock Brings Education Back to the Conference Room

Published: June 20, 2018

Deborah Corn of PrintMediaCentr talks about Project Peacock, a digital print roadshow that educates customers on the printing industry and various creative applications.

 

Video preview: Quantifying In-Plants and Outsourcing

Quantifying In-Plants and Outsourcing

Published: June 19, 2018

At last week's IPMA Conference, Angela Whiteside, President of KickStage Consulting, offered some preliminary results from a survey she is conducting on in-plants and outsourcing. She shares some findings from her research with Richard Romano.

 

Video preview: Kornit Digital Offers Textile Printing Solutions

Kornit Digital Offers Textile Printing Solutions

Published: June 18, 2018

Sharon Donovich, Product Marketing Manager for Kornit Digital, talks about the offerings from this Israeli-based company, a solutions provider for printing on textiles. Kornit received a warm response to its line of direct-to-garment and direct-to-fabric printers at the recent TexProcess show in Atlanta.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved