Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

AT&T's Valerie Vargas Speaks on Direct Initiatives as the AppForum Comes to a Close

Published on January 26, 2012

AT&T's Valerie Vargas shares what a major corporation is looking for when reaching their customers through direct initiative at the PODi's AppForum 2012.

Valerie Vargas from AT&T.  I’m here at the PODi App Forum 2012, very excited to have just finished a keynote address to a wonderful audience of solution providers.  Had a chance to share with them this morning about an initiative we kicked off at AT&T called the Managed Print Solutia Provider Initiative.  And MPSP, as it’s nicknamed and internal to our company, is an opportunity to create a center of excellence at the point of bidding and production that ultimately drives efficiency and cost savings for AT&T.  

At AT&T, the direct marketing front, there’s a couple initiatives.  I have a lot of customers to talk to; we have over 100 million customers.  We have to do lots more with lots less, there’s always budget restrictions and challenges there, so become more efficient and to ultimately drive incremental stimulated responses.  To do that, we need variability and print on demand capabilities that will allow us to customize communications down to specifics to a customer of information they need for where they live and work that are improvements about our network performance information, could be opportunities of new products and services they might want to purchase, all the way down to basic information about being a customer of ours.  

As I shared in my keynote this morning, I encourage everyone to lean forward and not sit back.  If there’s one thing we’re doing at AT&T, it’s pushing the edge of the traditional envelope.  Right?  And so bringing new process, new solutions, new capabilities, new formats, new ideas to the table is key critical for us and for the partners that we select.  So that means, bring ideas that aren’t static to a single medium, if they’ve got an idea that can grow the breadth and depth across different tactics, we’re absolutely open to that.  And the partners that we end up working with are willing to lean forward with us on pushing those frontiers.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Xeikon introduces their first UV Inkjet Label Production Printer

Xeikon introduces their first UV Inkjet Label Production Printer

Published: March 28, 2017

Xeikon was one of the earliest entrants into digital label printing with their electrophotographic dry toner based production systems. Since that time, others have entered the market with a variety of electrophotographic and inkjet technologies and products. Xeikon is now ready to take their expertise in label production systems to the next level with their first UV inkjet production printer offering.

 

Video preview: Guy Gecht on the State of the Inkjet Business

Guy Gecht on the State of the Inkjet Business

Published: March 27, 2017

Guy Gecht, EFI's CEO, discusses the state of the inkjet business, from signs and displays to packaging, building materials and textiles. He outlines the opportunities for printing businesses these emerging applications present. He points out that inkjet printers are opening the door to a plethora of specialty applications that can fuel business growth.

 

Video preview: Global Graphics: Working to Support Industry Efficiency

Global Graphics: Working to Support Industry Efficiency

Published: March 27, 2017

Martin Bailey, CTO of Global Graphics, shares information the initiatives the company has underway to better support manufacturers of inkjet presses during the development process, as well as the company's role in conducting interoperability events around the launch of PDF 2.0 to ease its entry into the market.

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved