Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

AT&T's Valerie Vargas Speaks on Direct Initiatives as the AppForum Comes to a Close

Published on January 26, 2012

AT&T's Valerie Vargas shares what a major corporation is looking for when reaching their customers through direct initiative at the PODi's AppForum 2012.

Valerie Vargas from AT&T.  I’m here at the PODi App Forum 2012, very excited to have just finished a keynote address to a wonderful audience of solution providers.  Had a chance to share with them this morning about an initiative we kicked off at AT&T called the Managed Print Solutia Provider Initiative.  And MPSP, as it’s nicknamed and internal to our company, is an opportunity to create a center of excellence at the point of bidding and production that ultimately drives efficiency and cost savings for AT&T.  

At AT&T, the direct marketing front, there’s a couple initiatives.  I have a lot of customers to talk to; we have over 100 million customers.  We have to do lots more with lots less, there’s always budget restrictions and challenges there, so become more efficient and to ultimately drive incremental stimulated responses.  To do that, we need variability and print on demand capabilities that will allow us to customize communications down to specifics to a customer of information they need for where they live and work that are improvements about our network performance information, could be opportunities of new products and services they might want to purchase, all the way down to basic information about being a customer of ours.  

As I shared in my keynote this morning, I encourage everyone to lean forward and not sit back.  If there’s one thing we’re doing at AT&T, it’s pushing the edge of the traditional envelope.  Right?  And so bringing new process, new solutions, new capabilities, new formats, new ideas to the table is key critical for us and for the partners that we select.  So that means, bring ideas that aren’t static to a single medium, if they’ve got an idea that can grow the breadth and depth across different tactics, we’re absolutely open to that.  And the partners that we end up working with are willing to lean forward with us on pushing those frontiers.  

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Importance of Customer Obsession

The Importance of Customer Obsession

Published: January 23, 2020

EFI's Chief Revenue Officer Frank Mallozzi shares his thoughts about leveling up from thinking about the customer experience beyond simply customer satisfaction to building a culture of customer obsession. He explains some of the impact and effect this approach has had on EFI's customer community.

 

Video preview: Siris Executive Al Zollar Shares Thoughts About EFI Acquisition

Siris Executive Al Zollar Shares Thoughts About EFI Acquisition

Published: January 23, 2020

Al Zollar, Executive Partner at private equity firm Siris and a 34-year veteran of IBM, attended EFI Connect 2020 and took the time to share his thoughts about the event, the industry, and the EFI acquisition overall.

 

Video preview: EFI CEO Jeff Jacobson Shares Thoughts on Building for Success

EFI CEO Jeff Jacobson Shares Thoughts on Building for Success

Published: January 22, 2020

EFI Connect 2020 is the 21st edition of this users group event. As new EFI CEO, Jeff Jacobson explains the event theme: "The Now and Future Pendulum," as well as the importance of a "stratactical" approach to business.

 

Video preview: Warren Werbitt Says, “Awesome Company! The People Are Even More Awesome!”

Warren Werbitt Says, “Awesome Company! The People Are Even More Awesome!”

Published: January 22, 2020

WhatTheyThink's print evangelist Warren Werbitt visits Taylor Printing Group in Fredericton, New Brunswick, and talks to CEO Scott Williams about Taylor’s recent acquisition of Halifax’s Bounty Print Limited. The acquisition was a journey for Taylor, and Williams talks about some of the challenges, as well as the reasons for, and the mutual benefits of, the acquisition.

 

Video preview: FASTSIGNS Intl. Celebrates 35 Years

FASTSIGNS Intl. Celebrates 35 Years

Published: January 22, 2020

Kelley Holmes talks to Catherine Monson, CEO of FASTSIGNS Intl., at the FASTSIGNS Convention in Phoenix, Ariz. FASTSIGNS is celebrating its 35th anniversary, and this year’s event is the largest they have had yet, with 166 vendors, larger than any regional sign show. The event showcased new products and technologies FASTSIGNS franchisees can offer. 

 

Video preview: Paper Handling Solutions Identifies Customer Needs

Paper Handling Solutions Identifies Customer Needs

Published: January 21, 2020

Kris Oosterling of Paper Handling Solutions talks to Kelley Holmes about the evolution of the company, from what had been a traditional finishing equipment dealer to a more consultative solutions provider, helping customers navigate changes in the printing landscape.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved