Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

AT&T's Valerie Vargas Speaks on Direct Initiatives as the AppForum Comes to a Close

Published on January 26, 2012

AT&T's Valerie Vargas shares what a major corporation is looking for when reaching their customers through direct initiative at the PODi's AppForum 2012.

Valerie Vargas from AT&T.  I’m here at the PODi App Forum 2012, very excited to have just finished a keynote address to a wonderful audience of solution providers.  Had a chance to share with them this morning about an initiative we kicked off at AT&T called the Managed Print Solutia Provider Initiative.  And MPSP, as it’s nicknamed and internal to our company, is an opportunity to create a center of excellence at the point of bidding and production that ultimately drives efficiency and cost savings for AT&T.  

At AT&T, the direct marketing front, there’s a couple initiatives.  I have a lot of customers to talk to; we have over 100 million customers.  We have to do lots more with lots less, there’s always budget restrictions and challenges there, so become more efficient and to ultimately drive incremental stimulated responses.  To do that, we need variability and print on demand capabilities that will allow us to customize communications down to specifics to a customer of information they need for where they live and work that are improvements about our network performance information, could be opportunities of new products and services they might want to purchase, all the way down to basic information about being a customer of ours.  

As I shared in my keynote this morning, I encourage everyone to lean forward and not sit back.  If there’s one thing we’re doing at AT&T, it’s pushing the edge of the traditional envelope.  Right?  And so bringing new process, new solutions, new capabilities, new formats, new ideas to the table is key critical for us and for the partners that we select.  So that means, bring ideas that aren’t static to a single medium, if they’ve got an idea that can grow the breadth and depth across different tactics, we’re absolutely open to that.  And the partners that we end up working with are willing to lean forward with us on pushing those frontiers.  

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved