Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Cory Sawatzki Talks About CGX's Venture Into Photo Books

Published on November 4, 2011

Consolidated Graphics Director of Operations, Cory Sawatzki discusses their recent venture into the niche photo book market and comments on the shift in the industry as a whole.

I’m Cory Sawatzki.  I’m with Consolidated Graphics out of Houston, Texas.  I am the Director of Operations Technology.  One of the things that CGX has been big on over the last few years and one of the areas we’ve really grown is in the Photo Books base.  It’s something that started off as kind of a niche that we felt we could accomplish and with that we really started focusing on it.  Over the years that’s grown tremendously and it’s been, it’s been a great place for us to be.  We’re very comfortable in that space.  It’s a little, it’s a little more difficult in some ways because of the quality expectations and really keeping up with the newest way to accomplish certain color gamuts and doing different bindery.  I mean when you’re dealing with one-off books sometimes the binding styles can be intriguing.

But I think, you know, today the Photo Book market is just one signature niche that really only represents a piece of how printing is kind of changing and the direction it’s going.  So when you look at like niche markets you kind of have to pick and choose and you have to figure out what really can we do, what can we accomplish that’s different than what other people are doing.  The digital market today offers itself to doing a lot of things that couldn’t be done before.  So how do you leverage those technologies and how do you use those to your advantage?  A lot of people see it as oh man, it’s changing; I don’t know if I can keep up with it; I don’t know that I like it because it’s different.  

You have to embrace the fact that it’s changing and by doing that you can find areas where you can really excel doing things that have never been done before.  It’s actually to me a very exciting time to be in the business.  I enjoy the size of my company.  You know, I get to see a lot of different technologies and leverage a lot of different technologies; and with that I’m able to really see the scope of what’s possible.  So, you know, we’re constantly looking for new ways to leverage different things out in the market today; different digital presses especially.  

We’re invested heavily in—we have a T-300 large web inkjet press in Denver, Colorado.  We’re moving forward with a Kodak Prosper Press in AGS Maryland.  So that that space of the digital web two-sided, four-color publication kind of area is another area where we think we’re going to be able to really hit the ground running and make a difference there.  So we’ll just keep looking for different ways to really put pressure on the vendors to come up with something else different and keep print relevant.  You know, it’s a constant, constant search to see how we’re going to do; what we’re going to do next.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on QuarkXPress and Adobe InDesign

Frank on QuarkXPress and Adobe InDesign

Published: May 26, 2017

In a frank video, Frank confesses that he still uses QuarkXPress, in a world dominated by Adobe InDesign. He is unapologetic.

 

Video preview: Technical Programs at Idealliance Expanding and Going Global

Technical Programs at Idealliance Expanding and Going Global

Published: May 23, 2017

Tim Baechle, Vice President, Global Print Technologies & Workflows discusses current direction and new technical programs that Idealliance is developing for the industry.

 

Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 23, 2017

Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.

 

Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.

 

Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.

 

Video preview: Dave Fenske on Value Proposition of Direct Marketing

Dave Fenske on Value Proposition of Direct Marketing

Published: May 18, 2017

As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved