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Habitat for Humanity Cross Media Campaign Case Study

Published on January 31, 2012

CEO of Whitestone Marketing Group Alex Marchetti shares an interesting case study on the cross media campaign they built for Habitat for Humanity

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Discussion

By Paul Schiller on Jan 31, 2012

would love the opportunity to see the campaign. great camera work, but suggest some transitions from Marchetti on camera to show the email, print and online content to demonstrate the concepts !!

 

By Peter Derby on Jan 31, 2012

I think it stinks you can't view this video without buying a membership. What they think sought me out. i did not seek you folks out. Very deceptive and misleading the way you come across.

 

By Eric Vessels on Jan 31, 2012

@Paul Great suggestion! We'll look at including this kind of stuff on future case study videos. Thanks!

@Peter I understand your point. We try to make most content free - the majority of our videos are made available to everyone. We also added day passes to allow those who don't want to invest in a yearly premium membership to have access to premium content for five bucks.

We think our premium content value is worth the price of $199/year. You can be the judge though. I've converted your account to a 90 day free trial. Give it a spin.

Thanks for the feedback guys!

 

By Gina Danner on Jan 31, 2012

I agree with Peter... Seeing the campaign is more important than seeing the individual just talking. While I appreciate the audio story... seeing is believing and creates for a more interesting piece of content. Also more data around what "incredible response" means.

This is what matters in the world of fundraising... Results -- dollars returned on the investment or dollars saved on the innovation.

Paul -- WTT is a great resource for industry insight and resources. It is worth the yearly investment. When you invest in the annual fee you get access beyond the normal PRESS RELEASE library. If you are in the printing business you need to be a member of WTT.

Eric -- very classy in your response to Paul! Good job.

 

By Paul Schiller on Jan 31, 2012

@Gina - you may be confusing me with Peter. I'm already a member, while Peter is not. And Peter was the one that Eric so eloquently responded to . . . cheers!

 

By Gina Danner on Jan 31, 2012

Sorry Paul... You are right... I tried to get that right three times... better get back to work!

 

By Eric Vessels on Feb 01, 2012

FYI for anyone wanting to share this with non-premium members here is a free link to this video (by popular demand):

http://wtturl.com/1s

 

By Paul Schott on Feb 01, 2012

It would be great to hear from the customer as well. This video was good, but one sided, balancing with infomration directly from the customer drives the point home more.

 

By Eric Vessels on Feb 01, 2012

@Paul Schott Another great thought! Many times we don't have access to the client when interviewing printers at different events. We will look for opportunities to do this though and try to include that as well as collateral b-roll as Paul Schiller recommended.

Thanks for the feedback!

 

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