Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Habitat for Humanity Cross Media Campaign Case Study

Published on January 31, 2012

CEO of Whitestone Marketing Group Alex Marchetti shares an interesting case study on the cross media campaign they built for Habitat for Humanity

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

Email Icon Email         

 

Discussion

By Paul Schiller on Jan 31, 2012

would love the opportunity to see the campaign. great camera work, but suggest some transitions from Marchetti on camera to show the email, print and online content to demonstrate the concepts !!

 

By Peter Derby on Jan 31, 2012

I think it stinks you can't view this video without buying a membership. What they think sought me out. i did not seek you folks out. Very deceptive and misleading the way you come across.

 

By Eric Vessels on Jan 31, 2012

@Paul Great suggestion! We'll look at including this kind of stuff on future case study videos. Thanks!

@Peter I understand your point. We try to make most content free - the majority of our videos are made available to everyone. We also added day passes to allow those who don't want to invest in a yearly premium membership to have access to premium content for five bucks.

We think our premium content value is worth the price of $199/year. You can be the judge though. I've converted your account to a 90 day free trial. Give it a spin.

Thanks for the feedback guys!

 

By Gina Danner on Jan 31, 2012

I agree with Peter... Seeing the campaign is more important than seeing the individual just talking. While I appreciate the audio story... seeing is believing and creates for a more interesting piece of content. Also more data around what "incredible response" means.

This is what matters in the world of fundraising... Results -- dollars returned on the investment or dollars saved on the innovation.

Paul -- WTT is a great resource for industry insight and resources. It is worth the yearly investment. When you invest in the annual fee you get access beyond the normal PRESS RELEASE library. If you are in the printing business you need to be a member of WTT.

Eric -- very classy in your response to Paul! Good job.

 

By Paul Schiller on Jan 31, 2012

@Gina - you may be confusing me with Peter. I'm already a member, while Peter is not. And Peter was the one that Eric so eloquently responded to . . . cheers!

 

By Gina Danner on Jan 31, 2012

Sorry Paul... You are right... I tried to get that right three times... better get back to work!

 

By Eric Vessels on Feb 01, 2012

FYI for anyone wanting to share this with non-premium members here is a free link to this video (by popular demand):

http://wtturl.com/1s

 

By Paul Schott on Feb 01, 2012

It would be great to hear from the customer as well. This video was good, but one sided, balancing with infomration directly from the customer drives the point home more.

 

By Eric Vessels on Feb 01, 2012

@Paul Schott Another great thought! Many times we don't have access to the client when interviewing printers at different events. We will look for opportunities to do this though and try to include that as well as collateral b-roll as Paul Schiller recommended.

Thanks for the feedback!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Interview with Koenig & Bauer CEO Claus Bolza-Schünemann on the company's 200th Anniversary

Interview with Koenig & Bauer CEO Claus Bolza-Schünemann on the company's 200th Anniversary

Published: September 22, 2017

Cary Sherburne talks to Koenig & Bauer CEO Claus Bolza-Schünemann during a press event for their 200th Anniversary Celebration. They discuss the new/old branding and how the company will be moving forward and taking on the next two hundred years.

 

Video preview: PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

Published: September 21, 2017

The Print and Graphics Scholarship Foundation (PGSF) has launched a new campaign that includes a poster and brochures that show students various career paths in graphic communications. Dr. Joe Webb talks with John Berthelsen, VP of Development about the campaign. Watch to learn more about how you can get involved.

 

Video preview: Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Published: September 20, 2017

Rob Daniels, President of Quality Tape and Labels, joins Senior Editor Cary Sherburne to talk about how a traditional fourth-generation flexo business got into the digital business. With zero digital business 10 years ago, the company now is producing more than 14 million impressions per month on three HP Indigo presses.

 

Video preview: Zwang on Advancements Across Toner and Inkjet Digital Printing

Zwang on Advancements Across Toner and Inkjet Digital Printing

Published: September 19, 2017

David Zwang provides his perspective on digital printing technologies from toner-based machines to production inkjet. The show marked the mainstreaming of expanded color capabilities in toner such as white inks and fluorescent inks. On the production inkjet side there are number of emerging next generation platforms to consider.

 

Video preview: Print 17:

Print 17: "best show in recent years" but "our work is not done"

Published: September 18, 2017

WhatTheyThink sat down with NPES President Thayer Long at the end of Print 17 to talk about what worked with the changes to the Print show and the evolution of graphic communication trade shows in the US.

 

Video preview: Random Automation at Print 17

Random Automation at Print 17

Published: September 15, 2017

On day 3 of Print 17 Frank Romano pitched the most random idea for a show floor tour video. Frank said, "I want to do something that has never been done before." We said sure. Next time, we'll ask more questions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved