Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: @ Hunkeler Innovationdays     M&A Trends     Production Inkjet     Installations and Placements Tracker

Latin America Market Update with Hamilton Costa of AN Consulting

Published on October 7, 2011

Cary Sherburne and Hamilton Costa of AN Consulting chat about the current status of Latin American printers and his prediction of their future market.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Hamilton Costa who is with AN Consulting in Brazil.

Hamilton Costa: That’s it, Brazil.

Cary Sherburne: Welcome. Welcome.

Hamilton Costa: Thank you.

Cary Sherburne: You know I just wanted to maybe; we’ve had a pretty tough time with the recession and so on in the States. I know Brazil’s economy is completely different, but maybe you could talk a little bit about what’s going on in Latin America in terms of the industry.

Hamilton Costa: Yeah, for sure. Like being an emergent market. You know there are some geographies there that really still coming up if you compare it to the major markets like the United States so have some completely different numbers too. And the numbers of printing companies still increasing. So to…

Cary Sherburne: Where we’re going down.

Hamilton Costa: You are going down. So as to have someone, let’s say based in traditional products, if we can call this, is still growing up while here we can see they are going down. Last year in Brazil, for instance, we have a very good growth of magazines printing and newspapers printing, so we’re growing around 10 percent over the previous years. So, the markets is reacting very favorably in a way that the investment is also very good too, so it’s a complete different scenario than we see here in the United States.

For sure at exactly this part of the year we are a little bit concerned about the… we’re getting some inflation back. Inflation back, inflation in Brazil in the past was something very tough.

Cary Sherburne: Yeah, big trouble, yeah.

Hamilton Costa: So a little bit concerned about that, but the development and the gross keep on being good right pace.

Cary Sherburne: That’s great. And you know, we at WhatTheyThink and with Dr. Joe Webb, we’ve partnered with you on his book, Disrupting the Future, and you’ve translated that into Portuguese and you’re aiming on Spanish. And now we’ve got the new book, Getting Business, and we’re gonna translate that into Portuguese too. Right?

Hamilton Costa: Yes, I think they are very interesting books for sure. Despite they are very concentrated on the facts in the North American market, but even so, even that we get our market with the different scenario than here, but we see in certain part of the market, certain products of institution like we see here. So we have both movements at same time. So, much of the message of the book is very good, very special, the Disrupting the Future is very good for a lot of printers there. They’re looking for new alternatives. How do they transform their companies for the future that is not what a future, we are living it right now. So very good book.

Cary Sherburne: Yeah, and the new one really is a ‘how to,’ how to do that, how to get business. Opportunities for commercial printers and their clients in the net communications arena. So that’ll be, I’m sure, very helpful. And I’m sure that there are some things that we do differently here, but for the most part, the examples that they give probably will help.

Hamilton Costas: I am sure about that. So we’re gonna launch… we are launching the first one.

Cary Sherburne: Great.

Hamilton Costas: At the beginning of the year we’re going to launch the second one.

Cary Sherburne: Great.

Hamilton Costas: We’re inviting then… he is not going to be there, I think, but probably you or Frank Romano…

Cary Sherburne: Me, yeah. I’ll go to Brazil, yeah.

Hamilton Costas: … is gonna be with us next year so we can talk about that, talk about the two books, the message. And that I think it’s going to be very, very interesting. Going to be very, very accepting for the people there in the markets.

Cary Sherburne: Well good. I do hope I get to go to Brazil. I especially want to go to Rio, but I know that you guys work out of Sao Paulo.

Hamilton Costas: Oh, you should, you should. Sao Paulo is very close to Rio. There is a shuttle service, 30 minutes, so…

Cary Sherburne: Thirty minutes, oh okay. I’m there.

Hamilton Costas: Hey, what’s 35 minutes? That’s very easy.

Cary Sherburne: Thank you.

Hamilton Costas: Thank you, Cary. Good to see you.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Expanding into Wide Format with FASTSIGNS

Expanding into Wide Format with FASTSIGNS

Published: February 21, 2019

Kevin Hebert, a FASTSIGNS franchisee, co-branded in 2013 to add wide-format graphics to their existing printing company in Louisiana. In the last two years, they've opened four new centers.

 

Video preview: FASTSIGNS' Catherine Monson on the Company's Continued Growth

FASTSIGNS' Catherine Monson on the Company's Continued Growth

Published: February 20, 2019

Kelley Holmes talks with FASTSIGNS CEO Catherine Monson about the recent conference in Orlando and the growth of the company in 2018.

 

Video preview: Frank on the Penrose Annual

Frank on the Penrose Annual

Published: February 15, 2019

The Penrose Annual was published from 1895 to 1982. It was a time capsule that documented the evolving technologies that would transform the printing industry, from halftone printing to process color lithography. Frank visits the Kennedy Library at CalPoly which has in its collection the very rare first three editions.

 

Video preview: Canon Solutions America's Touchstone Dimensional Printing Software

Canon Solutions America's Touchstone Dimensional Printing Software

Published: February 14, 2019

Randy Paar, Marketing Manager for Wide Format at Canon Solutions America,talks about new products the company launched at SGIA 2018—such as Océ Touchstone Dimensional Printing Software.

 

Video preview: Oce Arizona 6100 for Corrugated and Flatbed Users

Oce Arizona 6100 for Corrugated and Flatbed Users

Published: February 12, 2019

Patrick Donigain, Senior Marketing Specialist for Canon Solutions America, talks about the Oce Arizona 6100 UV High Flow Vacuum Series Printer designed to solve materials handling issues for corrugated customers as well as flatbed users working with materials that are difficult to hold down on the printer bed.

 

Video preview: Enfocus' Vendor-Neutral Automation Platform

Enfocus' Vendor-Neutral Automation Platform

Published: February 11, 2019

Toon Van Rossum, product manager for Switch at Enfocus, talks to David Zwang about the development of the vendor-neutral automation platform and how it has grown in popularity in recent years.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved