Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Strategy Partners Share European QR Code Use

Published on October 21, 2011

Partner Oscar Dubbeldam with Strategy Partners in the Netherlands shares with Cary Sherburne the use of QR Codes in the European market and how quickly they're seeing the adoption rate versus in the U.S.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Oscar Dubbeldam, from Strategy Partners in the Netherlands. Welcome.

Oscar Dubbeldam: Yes. Thank you very much Cary.

Cary Sherburne: You know in the U.S. we’re starting to see more and more activity with QR codes. Mostly I see it, well at trade shows you see a lot of it, but New York City is a good example; there’s QR codes everywhere, I mean on the store windows, and on the garbage trucks even, telling you how to recycle. What about in Europe, do you see a lot of use of QR codes, or how’s that going over there?

Oscar Dubbeldam: It’s there, it’s known. Is it really a big hype yet? Not really. A lot of organizations are trying QR codes for all sorts of things; for advertisements and getting you to their website, getting job profiles, or job advertisements, and they will just scan these QR code and you (will come to) you can apply directly. Yes, you also see it on shops, corners, in very big signs, small signs, so it’s getting there. The struggle is still how to scan, more or less, QR codes, which is, let’s say, the big hurdle. If you’re asking a lot of people around in Europe, they recognize those strange things, those strange signs, but they have no clue at all what to do with it.

Cary Sherburne: But do they… Is there a big penetration of smart phones?

Oscar Dubbeldam: Oh, yes, for sure. Yes, there is.

Cary Sherburne: So, they just haven’t downloaded the app or they don’t really… because what we see a lot of times in the U.S., is we see the QR code that tells you what to do, it says snap this with your smart phone or visit www, you know. So, they give you a choice of actually going to the website on your own.

Oscar Dubbeldam: Like I said, yes we have the smart phones, but not, let’s say, the QR reader is not installed, and then it becomes, more or less, still difficult to use them. Because to be on the smart phones, our primarily used for calling and playing games.

Cary Sherburne: Okay, okay. And with the smart phones, you do a lot with interaction with vending machines and other things.

Oscar Dubbeldam: Not at all. No, not at all.

Cary Sherburne: I guess, we’ll say in Asia, I guess.

Oscar Dubbeldam: Yeah.
Cary Sherburne: I think one of the more interesting QR code applications, because in Japan, they’re everywhere, I mean they put it on the produce to tell you where it came from, and all that. But one was putting it on people’s tombstones so that you could have more about their life than you could just inscribe it on a tombstone. So, you go to the cemetery, and you snap that QR code, and you know everything about that person’s life. I think that’s really cool.

Oscar Dubbeldam: That goes a little bit too far from the European perspective, I think, because privacy is still a good thing. If you start talking about privacy, that’s also the relationship to the world of receiving a document which says, well, we have seen that you have done these things in the past, then you are out of the office.

Cary Sherburne: Yeah, exactly.

Oscar Dubbeldam: So, no, no, not that way.

Cary Sherburne: Thanks a lot.

 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

Video preview: Inside Mossberg & Company's Evolving Commercial Printing Operation

Inside Mossberg & Company's Evolving Commercial Printing Operation

Published: August 7, 2017

James Hilman, CEO of Mossberg & Company discusses their evolution from sheetfed commercial printing on paper to digital and flexo printing for packaging, even on cans!

 

Video preview: Frank Catches Up with John Werner

Frank Catches Up with John Werner

Published: August 4, 2017

Frank caught up with John Werner, past editor and publisher of the Green Sheet, an industry newsletter. For 12 years, John attended every show, conference, and seminar and reported it in Graphic Communications World, which is still published.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved