For 60 years, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.
Smart workplaces are quickly taking over more traditional offices. For our businesses to cope in an uncertain future, today’s newest technologies must be blended with the updated versions of commonplace tools like projectors and audio equipment. This article discusses some recent innovations that can help those seeking truly smart offices.
High-speed production color inkjet systems have truly revolutionized the document printing market over the past decade. Although these advancements have been clear, paper has played a quieter—yet no less important—role in the suitability of inkjet technology for various print applications. Factors like ink coverage, paper type, and running cost play a role in the future growth potential for inkjet.
The digital disruption that has already permanently changed a number of vertical markets is now poised to upend the manufacturing industry. This article explores how the benefits of 3D printing are expected to fuel a great many changes in the manufacturing world.
The US Bureau of Labor Statistics recently released the results of its new American Time Use Survey, which compares how Americans spent their work and leisure time before and during COVID-19. This article considers some top-level findings from the survey from a print industry lens.
Although the print industry is still reeling from the ongoing effects of the pandemic, direct mail communications have seen a resurgence because of their tactile nature and ability to establish a physical connection. This article explores how print service providers can leverage inkjet technology to capitalize on new opportunities in print.
Everywhere you look, whether online or off, enterprises are sending customer communications that beg, plead, and sometimes even force consumers to go paperless. Although COVID-19 has accurately been dubbed “the great accelerator,” ongoing market shifts probably won’t prove to be the final nail in the coffin that represents the death of printed bills and statements.
Because electronic messages substantially outnumber printed communications, direct mail is now the less cluttered channel. Electronic communications also fall short of well-designed printed communications in terms of tactile impact. This article explores how marketers of printed communications can use the sensory elements of direct mail to their advantage.
As opposed to a horizontal market approach (which involves developing a specific product offering that touches many industries), a vertical market approach involves serving specific customers with specific needs. This article explores how implementing a vertical market strategy can help you recognize new and existing opportunities.
The oldest members of Generation Z will turn 24 this year, and Millennials are now fully entrenched in their adult lives. These groups wield a tremendous amount of influence and purchasing power, so it’s more important than ever to reach them. This article explores how younger consumers perceive print and considers how printed communications can be used to get their attention.
As is the case with many other things, the COVID-19 pandemic brought about many changes to the modern workplace. During the lockdown phase, many discovered that remote work was sometimes just as productive as work performed in an office. When we come out on the other side of the pandemic, what will the workplace of the future look like? This article explores the benefits—and possible pitfalls—of a hybrid workforce.
Digital pigment technologies have helped shape the customization culture that is prevalent among many of today’s online shoppers, and this technology is now making its way into textile DTF (direct-to-fabric). This article explores how pigment solutions are helping to fuel a revolution among textile printers.
According to a Keypoint Intelligence study of 300+ office equipment dealers and IT resellers that sell A3 print technology and provide servicing, 50% of respondents said their customers are actively planning to change their print environments after the pandemic. This article explores the changes that office equipment vendors and IT resellers are planning as they emerge from the pandemic.
Keypoint Intelligence has identified five core technologies (cloud computing, big data and analytics, artificial intelligence, robotics, and augmented reality) that will ultimately lead to mostly—if not fully—autonomous print production. This article explores the current state and future implications of our five core technologies for SPM.
Implementing a new inkjet press can mean great things for your company’s productivity, but the purchasing process is not without its pitfalls. This article outlines some common mistakes to avoid (in terms of capacity and capabilities) when acquiring inkjet technology.
For many, “digital transformation” is likely a buzz term that roughly translates into “using computers.” In reality, however, it is so much more than that. The COVID-19 pandemic has rapidly propelled digital processes and workflows forward, impacting almost every area of business today. Printing firms must ensure that they are prepared for this new normal of digital transformation.
According to recent research from Keypoint Intelligence, the top investment areas for IT decision-makers in the United States include cloud-based solutions and cybersecurity. This article explores how print service providers can leverage these and other areas to better meet their customers’ ever-changing print requirements.
When owners or sales leaders are asked about their sales teams, their descriptions frequently leave something to be desired. Without a team mindset where all of your reps operate in sync with one another, you are left with nothing more than a sales group. This article explores how print service providers can establish a team mentality among their salespeople to drive better business results.
COVID-19 fueled a surge in ecommerce, leading to increased demand for digitally printed garments. This article offers a brief discussion about the changing dynamics of consumer buying habits, explores why the pandemic accelerated digital print on-demand, and considers how supply chain and GTM strategies will be forever changed as a result.
Office printing vendors are primarily focused on helping their customers save money and streamline processes—which certainly makes sense from the customer’s point of view—but some of their efforts inherently reduce the opportunities for printing. This article cites a recent New York Times article that explores the benefits of print-based learning.
In this age of virtual everything, print means more—it is tangible and can be personalized to replicate that human connection we’ve been craving since the pandemic hit. This article explores how print service providers can better sell the value of variable data printing to businesses and brands.
To select the finishing method that best communicates the value of the content, you must first understand how the final product will be used and its audience. Print salespeople have the opportunity to expand the finishing conversation beyond product, technique, and price. Document finishing is a bit like the real estate market—"curb appeal,” first impressions, and attention to detail can communicate insurmountable value.
Lead generation has taken many forms over the years. Capturing the interest of today’s self-directed buyers involves leveraging resources that go above and beyond feet on the street. The second in a two-part series, this article considers the top tools that PSPs can use to generate interest from prospective customers. The first explored what lead generation means in today’s world.
Lead generation has taken many forms over the years. Capturing the interest of today’s self-directed buyers involves leveraging resources that go above and beyond feet on the street. The first in a two-part series, this article explores what lead generation means in today’s world. Part two will consider the top four tools that PSPs use to generate interest from prospective customers
Savvy print providers are discovering that targeted—or better yet, personalized—print campaigns can enable market differentiation and provide a greater return on investment. This article explores how getting back to the basics with traditional direct mail can help businesses stand apart from their competitors.
Automation is the next step in a successful future. It enables print service providers to tackle a growing number of print orders with the greatest efficiency and accuracy. Beyond having financial and practical benefits, it can be yet another differentiator that helps organizations stand apart from their competitors. This article discusses the most common benefits of automation and offers insights into how to overcome the challenges associated with implementing it.
Concerns about data security have escalated in the COVID era, making some people wary of digital engagements. As a result, traditional print-based communications remain effective and can sometimes enable businesses to stand apart from their competitors. This article explores how print service providers can use high-speed inkjet equipment to their advantage
The increase in digitally driven on-demand printing, combined with the flexibility of online ordering, has greatly increased the number of print orders—often at lower print volumes—that a print service provider must manage and produce. This article explores how PSPs that increase their levels of automation now may be able to reap disproportionate rewards in the future.
Some of the digital processes that were implemented out of necessity when the pandemic hit will likely persist even once the pandemic has subsided. This article discusses the implications of business process digitization and cites recent research from Keypoint Intelligence to explore considerations for the future.
Print’s days of channel dominance are most certainly over, but it remains a powerful means of communication. Digital is here to stay, so it is more important than ever for printed communications to be fresh and innovative. This article explores how data can be leveraged to create personalized print campaigns that encourage engagement and increase revenues.
Even with vaccines being distributed, it will likely be quite some time before the coronavirus becomes part of our history rather than our daily reality. Much like the virus, though, PSPs are proving themselves to be quite resilient. This article explores the actions that various printing companies are exploring so they can maintain—or even accelerate—growth as we emerge from the pandemic.
Finishing is an important step for nearly every printed document. Ongoing advancements in digital printing capabilities have the potential to elevate finishing to a value-added service. This article explores how print service providers can maximize the effectiveness and profitability of print with today’s finishing capabilities.
A great many industries leverage before and after results because highlighting a contrast can be powerful, inspiring, and attention-grabbing. Savvy print sales organizations understand how to use sales metrics to capture a clear before and after picture. This article discusses the importance of sales metrics and explores how they can be used to make more informed business decisions.
The customer communication process is becoming increasingly complex. Thanks to ongoing innovations in customer segmentation and data mining, businesses now know more about their customers than ever before. This article explores the latest strategies for delivering data-driven communications.
Although the ongoing pandemic is certainly not the first hurdle that the printing industry has encountered, printers have proven themselves to be very resilient during challenging times. Past recessions have certainly impacted the print industry, but they didn’t happen seemingly overnight the way COVID did. This article explores how PSPs are leveraging their core competencies to uncover new opportunities that will carry them to the future.
E-commerce is likely having a significant impact on your processes and business prospects. This article explores the growing importance of e-commerce and highlights how printing companies can use it to their advantage during these changing times.
Many months in, we’re still struggling to control the COVID-19 pandemic. The good news is that PSPs still have options to connect with their customers and prospects. This article highlights some data from Keypoint Intelligence that seeks to illuminate these possibilities.
In today’s business climate, it is more important than ever for businesses to engage their customers and prospects via a channel that gets noticed. Although e-mail might seem like the easy choice, today’s digital inboxes are being inundated with messaging. This article explores how brands can use direct mail to connect with their customers and stay top of mind during the pandemic.
Although many have adjusted to the changes brought on by COVID-19, 2020 has undoubtedly been a very strange year. A sudden over-dependency on digital channels opens the door for print to present itself as a positive alternative during a stressful year.
When it comes to developing a sales strategy, LinkedIn is a superior platform because it has done a great job of remaining professional, clean, credible, and reliable. Although other platforms like Facebook, Instagram, and Twitter are also great tools for business development, they tend to intersect more with users’ personal lives. This article explores how LinkedIn can best be used to establish and maintain those all-important connections during the pandemic.
As print service providers (PSPs) onboard more applications supporting a diversified set of customers and industries, it becomes more of a challenge to manage the unique requirements of those industry segments with a single business management tool. PSPs looking to expand into new markets and applications must ensure that their business management system is up to par. This article explores how these systems must adapt to support the requirements of the future.
A sudden shift to digital workflows has created opportunity for cybercriminals to exploit unprepared businesses. This article puts forward three low-investment tips to help print companies prevent data breaches in 2020 and beyond.
Although sales reps might not be able to visit offices in person for quite some time, this doesn’t mean that sales channels have been hung out to dry. There are still plenty of ways to reach customers and prospects so they can see your offerings online. This article shares some tactics for standing out from the pack and ensuring that your digital content does what you need.
The ongoing COVID-19 pandemic has many of us working from home much more frequently than we did in the past. How are people who continue to work from home—at least for the time being—using paper? This article cites research from a recent Keypoint Intelligence study to explore how newly at-home workers are fulfilling paper-based business processes.
During a live virtual webinar, Keypoint Intelligence – BLI will honor the products and technologies that will help shape production printing for years to come. Winners in the production print space will be announced on Monday, October 5, at 10 a.m. (ET).
The COVID-19 pandemic has prompted businesses of all types to think differently about their bottom lines, profit projections, revenues, and sales strategies. This article, the second in a two-part series, discusses sales pitfalls to avoid and offers strategies for addressing current and future challenges. Last week’s article offered additional insight on smart selling by highlighting some sales best practices during pandemic times.
On a global scale, sales representatives are finding it impossible to sell the way they used to—face-to-face meetings are difficult, some prospects still haven’t returned to their offices, and businesses and consumers remain on high alert. This article, the first in a two-part series, highlights some sales best practices during a pandemic. The second will discuss sales pitfalls to avoid and provide strategies for addressing current and future challenges.
There is no question that the printing industry at large has suffered due to the impact of COVID-19 and the subsequent economic downturn. This article provides a brief overview on the toll that the pandemic has taken on printing companies’ financials and explores whether e-commerce might help turn things around.
Many of us are still struggling to figure out how to best work from home as the COVID-19 pandemic continues. Although some found the sudden transition from “work office” to “home office” earlier this year to be relatively simple, other struggled without the devices and support systems that they would normally rely on each day. This article cites data points from recent Keypoint Intelligence research to explore how people are coping with limited resources while working from home.
Amid uncertainty about what the future might hold, many people have discovered that the COVID-19 pandemic has given them additional time for projects. This article explores the recent uptick in creative output and considers what this might mean for creative amateurs and the industry.
Earlier this year, the world changed forever with the COVID-19 outbreak. Businesses and schools temporarily shut down, and many employees and students were suddenly forced into a remote setting with little—or no—advance warning. Although some employees and students have thrived in this distance situation, others have struggled and continue to struggle. Amid continued uncertainty and a new school year just around the corner, this article explores the pros and cons of remote working and distance learning.
We all understand that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy. Businesses like Apple and Microsoft are well-known for offering great on-site training demonstrations so customers can get the most out of their devices. Unfortunately, in-person education isn’t an option during a pandemic. The good news is that there are still many ways to educate consumers and keep them engaged even if a live meeting is impossible.
Due in large part to the COVID-19 pandemic, businesses are now thinking very differently about their bottom lines, profit projections, and revenues than they were just a few months ago. Keypoint Intelligence’s research has confirmed that most print service providers (PSPs) have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. This article explores smart marketing techniques during COVID-19 and beyond.
As we’ve all discovered, there are challenges with going remote—in addition to the human component, there are also technological requirements (e.g., IoT and automation). In this article, Keypoint Intelligence outlines strategies for preparing for the current and future realities of our changing business world.
In a little less than a month, Keypoint Intelligence will be analyzing product submissions for its Outstanding Achievement in Innovation Awards to honor new products and technologies that advance the state of the art in Production Printing. Entries will be judged in six categories based on their new applications of technology in terms of quality, productivity, connectivity, workflow, media range, productivity, and environmental impact.
Many print service providers have returned to their physical work locations as the United States continues its phased reopening plan. This article highlights information from the CDC to explore how PSPs can limit the spread of COVID-19 while printing.
Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years. This article explores how the ongoing COVID-19 pandemic is accelerating consumers’ demands for service providers to communicate with them via their desired channels.
Customers’ needs are evolving, and many might request office and marketing collateral as well as posters and signage in the same order from their preferred print service provider. Each application will have a unique set of requirements, workflow tasks, and output technologies. This article explores how mass optimization can improve automation and boost workflow efficiency.
Some people just love print, and you can count me among them. It should therefore come as no surprise that my bucket list—the things I hope to do before I die—involves visits to a handful of printing museums and other institutions that are sprinkled across the United States and Canada. This article provides a brief overview of my experiences with these locations so far.
System vendors and paper mills are working diligently to create effective strategies for inkjet printing jobs that require glossy finishes and high coverage levels. These solutions can be separated into inkjet-treated papers and advanced inks and drying systems. Last week’s article discussed the pros and cons of inkjet-treated papers. This piece, the second in our two-part series, addresses advanced inks and drying systems.
System vendors and paper mills are working diligently to create effective strategies for inkjet printing jobs that require glossy finishes and high coverage levels. These solutions can be separated into inkjet-treated papers and advanced inks and drying systems. This article, the first in a two-part series, will discuss the pros and cons of inkjet-treated papers. Next week’s piece will address advanced inks and drying systems.
Sustainability and the promotion of eco-friendly practices have been a priority within the printing industry for years. This article explores the environment’s ever-increasing influence on the printing market and discusses how COVID-19 will likely heighten buyers’ demands for more sustainable business practices.
In the midst of the COVID-19 pandemic, the past two months have been crazy for us all. Vendors in the office technology space as well as firms with office equipment have adjusted their businesses to handle the rapid changes that our industry has experienced on a global scale. In addition, Keypoint Intelligence has seen many office technology players embracing innovations and philanthropy to help slow the spread of the coronavirus. This article discusses just some of those efforts.
Most businesses believe they are calculating the returns on their investments pretty well. They have ideas about the products they offer and how to charge based on their own calculations that can help them stay competitive and profitable. In many cases, however, they aren’t thinking of everything when determining these values. This article looks at some of the smaller aspects of the equation that can have a big impact on ROI for transactional, marketing, and commercial PSPs.
The sales process has changed dramatically over the years. This article is the second in a two-part series. The first article explored the complexity of today’s selling environment and drivers of purchasing decisions. This piece outlines the strategies for a new sales paradigm as we navigate these uncertain times.
The sales process has changed dramatically over the years. This article is the first in a two-part series, exploring the complexity of today’s selling environment and drivers of purchasing decisions. Next week’s piece will outline the strategies for a new sales paradigm as we navigate these uncertain times.
Online conferencing and webinars are new to many printing companies and vendors. Although some businesses might view this as an opportunity to extend into new areas and try something new, it is often painfully obvious that printing companies are not experienced with delivering quality online conferences and webinars. This article offers 10 tips for delivering better online content.
Few would dispute that we’ve entered a period of profound change. COVID-19 is causing radical shifts in workflow across the globe as millions practice social distancing and/or comply with self-quarantine recommendations. The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. Although there is no doubt that COVID-19 is a transformative force, it is not bringing us into Industry 5.0.
There’s no denying that times are tough. Even before the COVID-19 pandemic, most print service providers were seeking ways to increase their business revenue while also working smarter and faster. This article explores how PSPs can uncover new opportunities as they work through this crisis, and perhaps even grow from it.
To keep their offerings fresh and current, today’s PSPs must change the conversation and shift the focus away from price and toward value-added services. This document discusses how PSPs can highlight the benefits that customers and prospects can enjoy from value-added services.
Employee retention is a top-of-mind issue for nearly every organization. Proper training can improve employee retention and increase company growth. This document explores how today’s print service providers (PSPs) are allocating their training dollars.
Virtually every printed document requires some type of finishing. The expanding array of digital printing methods has changed the nature of finishing from large-scale devices focused on offset printing to automated methods that often occur alongside a production digital printer. To reach its true potential, the role of finishing must evolve as well. Recent research from Keypoint Intelligence – InfoTrends offers important insights on how print service providers (PSPs) can leverage finishing to win business and drive profitability.
Thanks to an abundance of online information, many buyers conduct a good amount of research on their own before they even engage with a sales rep. This places additional pressure on sales organizations and their reps. This article provides tips on creating a sales process that will engage more customers and close more business.
Providers of transactional communications must continually reinvent themselves to keep up with consumers’ changing preferences and work to effectively deliver their messages. Above all, today’s consumers are demanding a say in the way that their providers communicate with them. This document provides data points from Keypoint Intelligence – InfoTrends’ most recent transactional communications survey to underscore the importance of choice in delivering a positive customer experience.
Late last year, Frank Romano completed History of Desktop Publishing, the third book in a trilogy that includes History of the Linotype Companyand History of the Phototypesetting Era. This book, described by Jonathan Seybold as a “Tour de Force,” is enriched with Frank’s deep knowledge of the history of the printing industry. This article offers an overview of some of the book’s highlights.
Regardless of our job responsibilities, we, as employees and businesses, should be putting ourselves in our customers’ shoes and asking ourselves why should they buy from us? This article explores some of the questions that marketers can ask themselves to help improve sales success.
This article considers how the shift from mobile-based to headset-based augmented reality (AR) will impact augmented print offerings. It also explores when print service providers can expect to see the first mainstream AR headset and which company will likely introduce it.
Although UV technology currently dominates the inkjet printing market, aqueous printing is gradually rising. This article provides a brief overview of the inkjet printing market and considers what the future may hold for UV and aqueous technologies.
As we enter another new decade, several points of disruption are expected to emerge. This article provides a brief overview of the developments that print service providers should be mindful of, as well as the financial and operational information that should be used for strategic business growth.
Although there is no denying that digital communications are becoming increasingly popular, consumers’ rising affinity for digital access does not necessarily mean that printed mail will fall to the wayside. Instead, InfoTrends’ research suggests that print will remain an important component of the overall communications mix. This article cites InfoTrends’ most recent transactional communications survey data to explore print’s changing role as market dynamics continue to shift.
Up until now, technologies like cloud computing, data analytics, and artificial intelligence have largely been used independently. Moving forward, these solutions will begin to converge, building more sophisticated data-driven workflows. This article explores how 2020 will likely shape up to be a year of data.
Print service providers with the highest growth rates employ great salespeople, so investing in your salespeople makes sense—especially with the rapid rate of change in our industry. New technologies and evolving buyer behaviors leave us with no choice; we either continue to learn or we become obsolete. Print service providers often believe that sales training is the key to closing more deals. Although this is a sound belief, it’s only part of the story. This article explores ways to ensure that your sales training investment pays off.
2019 ushered in new levels of interest in improving and automating workflows, but the level of actual implementation was not as high as we would have hoped to see by now. This article explores some of the barriers to workflow automation and offers insight on overcoming them.
Many print service providers are considering if and how AR solutions might improve their product offerings. This article explores some of the perceived barriers to AR adoption. Although some of these barriers are very real, some PSPs may be surprised to learn that the impact of others has been exaggerated.
The 2019 Digital Packaging Summit (November 11–13) makes keeping a finger on the pulse of the industry a little easier. The equipment and technology providers, packaging and label manufacturers, and analysts in attendance gathered together for a master's level educational experience. This article provides a brief overview of the event and its benefits to the industry.
This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.
The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.
Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.
Years ago, most businesses only had one shop and/or one channel in a single town. Now, they will typically have a web presence and hundreds or even thousands of shops in different locations as they work to increase sales productivity. This article discusses how to successfully sell W2P solutions to marketers in today’s changing environment.
The hiring process is more important today than it has ever been in the past. Establishing a successful organization involves developing a great sales team and retaining those employees. Print Service Providers can set their businesses up for success by hiring the right sales personnel and fostering employee loyalty with a more sophisticated compensation model.
Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.
There are many ways to segment digital print technologies at Labelexpo 2019, with electrophotography and inkjet being the most obvious. This article explores a different split—digital printers designed for print-for-pay service providers vs. those dedicated to print-for-use end-users. It also considers how technological changes will affect the flexible packaging market.
Game mechanics may seem alien to some print service providers, but other industries have been using these principles to promote user engagement and drive revenues for decades. With augmented reality emerging as a natural upgrade for static print, now is the time to critically evaluate the potential of a well-designed application—one that incorporates gaming elements—to drive brand interaction and generate new revenue potential.
From the 13th to the 16th of August, over 8,000 print professionals converged on the Sydney Olympic Park to experience the latest in hardware and software in document production, commercial print, labels, and packaging at PrintEx 19. This article explores the factors that made this year’s event a standout.
With so much knowledge at their fingertips, decision-makers no longer need to travel—or even pick up the phone—to stay informed. Although the role of trade shows has changed as a result, these events remain an important component of modern business planning. This article explores how the role of trade shows has shifted in today’s digital age.
Given all the changes that have occurred within the mailing industry, what’s next? This article provides a overview of some current trends within the mailing industry and considers what the future might hold.
Not all print service providers fully understand the costs of the print jobs they create on a daily basis, and this is troubling. Without accurate, detailed reports of cost breakdowns, print companies will continue to struggle to turn a profit, instead investing in a random number of jobs—only some of which will turn a profit. With technology growing more robust, managed information systems can help organizations keep accurate, up-to-date tracks of exactly how well each print job is performing for the company. In this paper, InfoTrends outlines exactly how this information can be gathered, as well as a more detailed explanation of why it is so crucial to do so.
The ongoing digital transformation has created problems for commercial printers, namely electronic displacement. As a result, many have turned to digital wide-format equipment to add new revenue streams. Nevertheless, with more PSPs adapting wide format, this service is no longer the differentiator it once was. Commercial printers looking for the next value-add product stream should examine packaging, particularly the folding carton and label segments, to find new revenue opportunities.
Approaching print-related conferences with a plan can deliver a wealth of new ideas while also carving a path for business growth. This article offers some tips for making the most of your time during the upcoming trade show season.
Offering insights into the latest trends as well as stories on successful digital transformations, OpenText Enterprise World is designed to help attendees unlock their information advantage. This article provides a brief overview of the 2019 event in Toronto.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.