Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Hank Brandtjen Answers What is so Important About drupa

Published on April 27, 2012

Cary Sherbrurne and Hank Brandtjen of Brandtjen & Kluge discuss the olympics of the printing industry, drupa.

Cary Sherburne:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Hank Brandtjen of Brandtjen & Kluge.  Welcome.

Hank Brandtjen:  Thank you.

Cary Sherburne:  I’m sure everyone in the industry knows about your company, but for my benefit just give me a little background.

Hank Brandtjen:  In business since 1990, we are a print finishing company.  We’re post-press, we’re foil stamping and embossing, die cutting, and folding and gluing.

Cary Sherburne:  And are you going to Drupa 2012?

Hank Brandtjen:  Always go to Drupa.

Cary Sherburne:  So tell me why.  What’s so important about Drupa?

Hank Brandtjen:  If you’re a supplier in the industry you have to go to Drupa.  We consider it the Olympics.  If you’re an athlete you have to go.  If I were in the industry as a user of equipment, to skip Drupa would be a fatal mistake.  I would go even if I wasn’t going to be buying equipment, to be honest, because it’s worth going just to find out what’s new now and what people are planning on doing in the future.

Cary Sherburne:  And as an exhibitor there you probably have a good opportunity to network with companies, potential partners or other companies that you wouldn’t otherwise run into.

Hank Brandtjen:  Beyond a doubt.  I mean it serves many purposes.  You’re meeting with your dealers.  Our company deals with dealers around the world.  Every dealer will come to that show.  So in essence, rather than me traveling the world to meet dealers, you know, one up, they’re all coming to me.  

Cary Sherburne:  That’s great.

Hank Brandtjen:  And so that—yes, you can’t, you know, undersell that value.  And then you’re meeting with customers from around the world.  I mean it’s truly—fortunately, we speak English, because there’s people that are German, Russian, Chinese, Japanese, every language you can imagine is being spoken.

Cary Sherburne:  And most of them do speak some English, right?

Hank Brandtjen:  Yeah.  I survive on English, yeah, although I can order beers with ein bier bitte.

Cary Sherburne:  Oh yes, of course, in the Altstadt. 

Hank Brandtjen:  Yeah, the world’s largest bar.

Cary Sherburne:  Right.  And so, you know, how many, I mean when you do the cost justification, I mean there’s other things besides cost, but you do the cost benefit analysis it works out for you?

Hank Brandtjen:  If you do it on a one-year payback you probably wouldn’t go to the show and that’s a fatal mistake to do.  The Drupa catalog is like a phone book for future business and so we’ll get leads that we can trace back to Drupa three years after the show.

Cary Sherburne:  Wow.

Hank Brandtjen:  Yeah.  They’ll go I got you from the Drupa catalog and we’re going—in fact, we’ll take that catalog, if somebody calls us for equipment that we don’t manufacture, we’ll copy off that page and say here’s the, you know, umpteen number of people that make that type of equipment and they can do the research then on their own.  So that is truly, that book, you know, I have them all dating back from our first Drupa on a bookshelf, and they’re like a phone book for the industry.

Cary Sherburne:  As attendees go, what are some of the trends and issues that they should be looking for when they go?  Obviously, they should be looking at your finishing, but besides that?

Hank Brandtjen:  Well no, I mean just where is the graphics communication headed?  It’s so much more than ink on paper and to think that I’m going there to find ink on paper would be a mistake.  It’s beyond ink on paper.  It’s, you know, you have the digital printing which I consider ink on paper, but you have pre-press, post-press.

Cary Sherburne:  Workflow.

Hank Brandtjen:  But yeah, I mean graphic designers come to that show.  So the magazines—from the beginning to the end-put, which is changing, but all of those players have to go to Drupa.  It is truly a, we call it the granddaddy of the shows.  It’s every four years, you know, like the Olympics, and 14 days long, monstrously long if you’re an exhibitor.  And you compare it to other shows and this show will end and we’ll have, you know, we’re not even a third of the way through.  It’s almost mind-boggling how long you’re there.  But it’s a wonderful city.  Düsseldorf is beyond beautiful, friendly people, the Altstadt you mentioned, I mean it’s just a wonderful show to go to.

Cary Sherburne:  And then the message right on the water on the river.

Hank Brandtjen:  Yeah, right along the Rhine which is like a freeway for boats, I mean it’s just amazing.  And you can get to the show from all directions, I mean trains, there’s trolleys, buses.

Cary Sherburne:  Yeah, transportation and it’s on time, German precision.

Hank Brandtjen:  Yeah.  If you show up—if you’re an 8:00 train and you show up at 8:01, you’re going to be seeing the back of the train.

Cary Sherburne:  That’s right.

Hank Brandtjen:  Yeah.  But there’ll be a train at 8:05.  So no, it’s great food.  It’s spargel season, you know, which is asparagus.

Cary Sherburne:  Oh yes, Spargel, yeah; white asparagus, yes.

Hank Brandtjen:  And we stay in private homes there, near the fair grounds that we’ve known.  Their families have been to our house and we’ve grown up with them.

Cary Sherburne:  Oh, that’s wonderful.

Hank Brandtjen:  We’ve stayed in the same home since, it’s embarrassing to say, 1970-something.  I’ve been to many Drupas.  Yeah, great show.

Cary Sherburne:  That’s great.  Well, we will look forward to seeing you there and thank you very much.

Hank Brandtjen:  Auf wiedersehen.

Cary Sherburne:  Auf wiedersehen.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Talks to Shaw Carpeting about Label Printing on the Konica KM-1

Frank Talks to Shaw Carpeting about Label Printing on the Konica KM-1

Published: October 20, 2017

Dwight Blackwell of Shaw Carpeting in Georgia just installed a Konica KM-1 to print labels that are glued to the back of carpeting. The Konica KM-1 prints 6 pages on one sheet and Shaw will replace a number of smaller printers with this new unit.

 

Video preview: PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry

PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry

Published: October 19, 2017

Colby Kibbe a PGSF scholarship recipient and now a Project Manager at EFI talks about what drew him to the industry. Scholarship and internship programs influenced his interest and growth in the industry.

 

Video preview: Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops

Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops

Published: October 18, 2017

Ken Fultz General Manager at Bookmasters talks about how production inkjet printing is changing book production. Bookmasters has gone through three transitions offset to digital toner to production inkjet. Hear their story.

 

Video preview: Professor Erica Walker on Guiding Students into Careers in Print

Professor Erica Walker on Guiding Students into Careers in Print

Published: October 17, 2017

Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.

 

Video preview:

"Have You Heard the Cover"

Published: October 16, 2017

Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.

 

Video preview: Frank Visits Strategic Factory

Frank Visits Strategic Factory

Published: October 13, 2017

Keith Miller took a small print shop and grew it into an $18 Million super shop called Strategic Factory. He changed the concept of what a printer is. Call the company what you wish but they still put imagery on all kinds of substrates for marketing applications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved