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Herron Printing & Graphics Keeps in Touch with Clients with Social Media

Published on November 22, 2011

Randy Herron of Herron Printing & Graphics shares a little information about their social media ventures.

I’m Randy Herron from Herron Printing and Graphics.  We’re located in the suburb of Washington DC in Gaithersburg Maryland.  Social media is something that we’ve been doing for ourselves not that long, maybe about nine months or a year.  LinkedIn is the one that I’m most active in.  We do have a Facebook page that we work on.  We do some Tweeting.  And the LinkedIn thing is one thing that I found very interesting.  We have it tracked so when a lead comes from LinkedIn to our website we can track and see what it is and I’m getting about 45 hits to my website every month now from LinkedIn.  I don’t quite know yet how that translates into actual work but that’s a good start I think that we’re getting that.  

As far as talking with the clients, we’ve been talking with clients about – its’ tough because what they want to do is they just want to turn it over to you and let you take over everything.  They don’t want to do anything but then that means we need to be an expert in their industry.  And I don’t really have the staff to do that right now.  We’re talking with a couple clients now where they’ll feed us stuff once a week, things that they’re interested in and what they want to do and then what we’ll do is we’ll kind of do just a little research on it, pick what we think is relevant and send out maybe one or two items a day.  

You know we haven’t done that yet but I see a huge value in that. I mean you can send out something with a link to try to get them to join their social media network just to have them like them or follow them or whatever they’re trying to do.  I think the more touches you have in a campaign the better off you are.  So I mean if you start with a postcard and then go into an email, once they’re on your Facebook page or following you, you put the same message there just to try to get everything out and get it consistent.

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