Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Herron Printing & Graphics Keeps in Touch with Clients with Social Media

Published on November 22, 2011

Randy Herron of Herron Printing & Graphics shares a little information about their social media ventures.

I’m Randy Herron from Herron Printing and Graphics.  We’re located in the suburb of Washington DC in Gaithersburg Maryland.  Social media is something that we’ve been doing for ourselves not that long, maybe about nine months or a year.  LinkedIn is the one that I’m most active in.  We do have a Facebook page that we work on.  We do some Tweeting.  And the LinkedIn thing is one thing that I found very interesting.  We have it tracked so when a lead comes from LinkedIn to our website we can track and see what it is and I’m getting about 45 hits to my website every month now from LinkedIn.  I don’t quite know yet how that translates into actual work but that’s a good start I think that we’re getting that.  

As far as talking with the clients, we’ve been talking with clients about – its’ tough because what they want to do is they just want to turn it over to you and let you take over everything.  They don’t want to do anything but then that means we need to be an expert in their industry.  And I don’t really have the staff to do that right now.  We’re talking with a couple clients now where they’ll feed us stuff once a week, things that they’re interested in and what they want to do and then what we’ll do is we’ll kind of do just a little research on it, pick what we think is relevant and send out maybe one or two items a day.  

You know we haven’t done that yet but I see a huge value in that. I mean you can send out something with a link to try to get them to join their social media network just to have them like them or follow them or whatever they’re trying to do.  I think the more touches you have in a campaign the better off you are.  So I mean if you start with a postcard and then go into an email, once they’re on your Facebook page or following you, you put the same message there just to try to get everything out and get it consistent.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Digital Textile Printing

Frank on Digital Textile Printing

Published: April 28, 2017

Frank bumps into David Manning, his oldest friend, at the Print Canada show. After high school, David went into the textile industry and Frank went into printing. Now their worlds have come together as printers use inkjet devices to print on fabric.

 

Video preview: Describe the Challenges You Want to Solve with Software

Describe the Challenges You Want to Solve with Software

Published: April 27, 2017

Our default reaction to talking about software is to try to describe the solution or a feature of the potential solution (e.g. drag and drop). Focus on telling the story of the CHALLENGE you are trying to solve - this is so much more helpful. What do you want to solve and who do you want to solve it for?

 

Video preview: Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Published: April 25, 2017

Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.

 

Video preview: What's Happening at ISA Expo 2017?

What's Happening at ISA Expo 2017?

Published: April 24, 2017

Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved