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Displaying 2151-2200 of thousands of articles

 

Have We Crossed the Chasm for Cross-Media Marketing Services? (Premium Content)

In the 1991 book entitled Crossing the Chasm, Geoffrey Moore creates a revised adoption life cycle for technologies consisting of Technology Enthusiasts, Visionaries, Pragmatists, Conservatives, and Skeptics. Moore identifies some key steps for successfully crossing the chasm in the high-tech market, and successful cross-media service providers are following some of these very steps to increase their profitability. This document outlines Moore’s suggestions for success and explains how they apply to the cross-media market.


Kodak President & COO Phil Faraci Clarifies Kodak Position

Recent news stories about Kodak have implied that the company’s digital transition is not going as planned, even suggesting an investigation into filing bankruptcy. While waiting for Kodak to announce quarterly earnings on November 3rd, WhatTheyThink spoke with President & COO Phil Faraci to gain his perspective these issues.


TRI-C Enterprises CEO and PIAG Chairman Bill Cole Talks About Turning His Business Around (Premium Content)

Bill Cole, CEO of TRI-C Enterprises and PIAG Chairman, talks with Senior Editor Cary Sherburne about the impact last year’s PIAG book study group, featuring Disrupting the Future by Dr. Joe Webb, had on the future of his business…a wake-up call that infused new energy and excitement into his life and his business.


Pouring Another "Cup O Joe": Lenders Talk About Lending (Part 2)

As everyone knows, the recession has made business financing hard to come by. In this two-part “Cup O Joe,” lenders to the printing industry report that loan products are available and discuss how printers can obtain them.


Are You a Problem-Solver or a Supplier (Premium Content)

Service providers need to know how to differentiate themselves in the eyes of marketing executives. This article provides expert feedback on how service providers can become more innovative in their selling practices to create more value and build stronger business relationships.


Delivering Value via the Web (Premium Content)

Although most of us understand that electronic communications are here to stay, it can still be difficult to figure out how best to leverage it in a business sense. WhatTheyThink spoke with Mohawk’s Chris Harrold, VP, Business Development, about the company’s new service platform for digital printers, Mohawk MakeReady, a great example of using the Web to deliver valuable information while building increased credibility for the business.


Owning The Cloud (Premium Content)

Andy takes a look as HP switches to move further into being a software and services company with an emphasis on Cloud based operations.


Digital Technologies Help Packaging Prepare for a Faster Future

Modern marketing means brand extensions, on pack promotions, packaging to tie in with events – all designed to increase sales and enhance relationships with consumers. This provides opportunities to printers that can meet these demands


Low Prices, New Features Mark New Crop of Kindle Devices from Amazon

This week, Amazon unveiled four aggressively priced content delivery devices: one, a multimedia tablet aimed squarely at Apple's market-dominating iPad; the other three, the latest iterations of Amazon's popular Kindle e-reader.


Production Automation: How Do You Get Started Affordably? (Premium Content)

Following up on her recent article, Graph Expo Retrospective, Senior Editor Cary Sherburne takes a look at production automation, a key "Critical Technology" as identified by the Graph Expo Must See 'ems committee. Getting started might be more affordable than you think.


A New Vernacular: From Web-to-Print to Marketing Supply Chain Optimization (Premium Content)

Oversights in the marketing supply chain are resulting in overspending and missed opportunities for making a real impact on the sales and demand process. While the economy is improving and marketing personnel are beginning to reinvest in demand generating programs, marketers are not in a position to ignore the waste that is being created by an unchecked and unmeasured marketing supply chain. This article outlines the components involved in delivering an optimized supply chain.


"Too Good" Was (Almost) the Phrase for Print Production Technologies at Graph Expo (Part 2)

Whatever may be happening to the demand for print, Graph Expo 2011 made one thing abundantly clear: never before have printers had as many options as they now possess for adding beauty, charisma, and value to a piece of paper.


Graph Expo Retrospective; Critical and Opportunistic Technologies for Future Success (Premium Content)

As the industry gets back to work following a busy Graph Expo 2011, it is a good time to take a look at some of the technologies that were on display-both those that are critical to the short- and long-term profitability and survival of a printing company, and opportunistic technologies that can provide differentiation.


Hunker Down Financially, Market Aggressively (Premium Content)

Dr. Joe explains the bearish outlook for the economy but explains how the advertising agency business has been rising and adding employees. It's important to know who your competitors are, especially in terms of an overlooked factor in decision making, the cost of failure, which sometimes trumps common sense.


Dumping Your Printer is Madness

The New York Times published an article titled "Dump Your Printer To Escape the Madness." The author, Sam Grobart, launched an attack on the "printer-industrial complex" but by the third line stated that "we live in a world where going without a printer can be more trouble than it is worth." Charlie Corr examines the facts.


"Too Good" Was (Almost) the Phrase for Print Production Technologies at Graph Expo (Part 1)

Whatever may be happening to the demand for print, Graph Expo 2011 made one thing abundantly clear: never before have printers had as many options as they now possess for adding beauty, charisma, and value to a piece of paper.


Do You Have a Mobile-to-Print Strategy Yet? It's Time! (Premium Content)

Much like creating a Web-to-print site became integral for profitable service providers in the past, offering a mobile-to-print site will quickly become a necessity in the market of the future. Service providers will need to recognize the importance of design and usability between traditional and mobile sites. This article provides examples of Graph Expo vendors that are working to implement mobile-to-print solutions.


Is Waterless the Future of Printing (by Inkjet)? (Premium Content)

Andy examines waterless inkjet printing by visiting the first US installation of the Xerox CiPress 500 at dmh Marketing Partners in Mt. Pleasant, Iowa.


A Few Trends that Got Us to Where We Are (Premium Content)

Printers are providing more value-added services that go beyond paper. They are evolving into new kinds of companies. Here are some of the steps that got us to this point.


The Cross-Media Buzz at Graph Expo 2011

At Graph Expo 2011, software solutions were at top-of-mind for many of the printers participating in the show. Early adopters of variable data and cross-media solutions typically developed "home-grown" systems internally because the available solutions were limited, but this has changed. This article provides examples of two service providers who initially built their own solutions, but ultimately decided that a partner could enable them to focus on their core competencies.


Océ Brings Back Technology for Its New Press Range (Premium Content)

Every so often a new technology arrives that may have an impact on changing a market or replacing an earlier technology. Andy Tribute attends a new product launch from Océ and Canon at which they announced a new "breakthrough" technology for digital printing.


Whole is Greater than Sum of Parts in KBA-Donnelley, Xanté-Memjet Joint Ventures Announced At Graph Expo

"Convergence" in the graphic communications industry can mean many things, but at Graph Expo, it describes what happens when vendors pool their R&D resources to create production solutions more formidable than anything they could have devised by themselves.


Remarks by Heidelberg Chairman Provide Appropriate Context for Opening of Graph Expo

Opening-day remarks at Graph Expo by Bernhard Schreier captured the tone of the event and offered a restrained but still optimistic outlook for global print markets.


Ideas that Work for the Education Market (Premium Content)

Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this market.


Agfa and Pitman: One Year Later

In July of 2010, Agfa acquired the assets of the Harold M. Pitman Company. It's been just over a year, and WhatTheyThink takes an exclusive look at the status of the integration.


Three-dimensional Mailers…Gifts that Deliver Response Rates for Marketers (Premium Content)

Three-dimensional mail cuts through the clutter to get important messages out to clients and prospects. Although the cost to produce a dimensional mailer is more expensive than standard direct mail, the uniqueness of the mail item gets results that outweigh the costs of production and die-cutting. We explore this concept by looking at the dimensional mail marketing campaigns of Structural Graphics.


Ricoh and Zumbox Join Forces to Simplify Digital Mailbox Solutions for Billers (Premium Content)

Yesterday, Ricoh and Zumbox announced an alliance under which mailers can opt to provide their customers mail via Zumbox, the world's first digital postal mail system. WhatTheyThink spoke with Ricoh's Don Dew to get the inside scoop.


Pro-Sourcing, Part 2: Get Marketing, IT, Design, Social Media and Writing Projects Done for Amazingly Affordable Prices.

In part one of this article, we provided the background and the detail of what makes Pro-Sourcing an extraordinary strategy to get project work done and to extend your company's capabilities. Read on for a quick review and some useful techniques for getting Pro-Sourcing projects completed efficiently, reliably and successfully.


Redesign Your Website, Create a New Sales Tool, Update Your Company Graphics…all for under $1,000. Really!

The statement in the headline is true. All the work described above was done, the money paid. Welcome to the world of “Pro-Sourcing”. Now you can complete projects of all kinds, including marketing projects, design, IT or writing projects. Professionally. Inexpensively. Reliably. Quickly.


More on the Digital Mail Revolution, Pitney Bowes' John Schloff Provides Volly Update (Premium Content)

Following our recent article on the latest news from Zumbox, a player in the digital mail space, we contacted Pitney Bowes' John Schloff to find out the latest about its digital mailbox offering, Volly. Schloff shares an update, including insight into strategy and plans.


The Digital Postal Mail Revolution, Will it Speed the Demise of the U. S. Postal Service? (Premium Content)

For almost a decade, pundits have been projecting that paper mail, especially transactional mail, will be displaced by electronic alternatives. Just like the paperless office, it hasn't happened yet. But there's a lot happening in the digital postal mail realm that could change the picture entirely. John Payne of Zumbox talks about what's ahead.


RPI's Bellamy Comments on Acquisition of Netherlands-based Paro Group BV (Premium Content)

On August 25th, Seattle-based RPI announced the acquisition of Paro Group BV, based in Eindhoven, Netherlands. The entity in the Netherlands will be known as RPI-Paro to capitalize on Paro branding there. WhatTheyThink spoke with Rick Bellamy, CEO of RPI, and Jan-Paul van den Hurk, owner and CEO of Paro Printing, for more details.


Models for Change Part 2 (Premium Content)

In part two I look at how manroland and xpedx are working to increase revenues and better position themselves for the future. The ideas of expanding product lines and forming strategic alliance are both reviewed, along with ways to bring new products and services to market.


The Four "P"s of Cross-Media Selling (Premium Content)

Selling a cross-media solution in today's market requires four critical attributes, namely Proactivity, Proficiency, Patience, and Performance. This article cites recent research from InfoTrends to outline the four "P"s of a successful cross-media sales approach.


Exploring Mobile Marketing Opportunities Beyond the Barcode (Premium Content)

Mobile barcodes are a hot topic in the world of marketing and advertising, and printers have latched onto this technology to add interactivity and value to print media. While barcodes are certainly relevant, there are other mobile marketing services that need to be explored, as they represent a huge untapped opportunity by many service providers.


Recession? Sure Feels Like One (Premium Content)

Dr. Joe explains that another recession may have already started, and the thought of that may be all that's needed to create demands for more Fed easing and more fiscal stimulus. The NASDAQ is down -18% from the start of the December 2007 recession on an inflation-adjusted basis. The commodities and consumer inflation trends may actually be slowing right now. Yet again, Dr. Joe explains some of the economic workings that are contrary to the morning news.


Quark Moves On (Premium Content)

It was announced last week that Platinum Equity had acquired Quark Software Inc. Without an understanding of the digital media market over the past thirty years this may seem just like another investment by a financial investment company. For those of us who have been involved in the major changes that have happened, to us Quark is one of the key companies that had driven the changes in the industry.


Pouring Another "Cup O Joe": Lenders Talk About Lending (Part 1)

As everyone knows, the recession has made business financing hard to come by. In this two-part "Cup O Joe," lenders to the printing industry report that loan products are available and discuss how printers can obtain them.


The bookstore at the end of the universe (Premium Content)

Frank takes a trip down memory lane reminiscing the days of the bookstore and what the future may hold.


Cross-Media Takes Hold: Learning from the Leaders (Premium Content)

In July 2011, InfoTrends published a study of more than 280 print/cross-media service providers to understand the current state of cross-media in the graphic communications market. The statistical data highlighted eight key critical success factors for those making the move into cross-media marketing. This article shares key findings from businesses that have already started the cross-media journey.


EFI's Marc Olin Comments on Prism Group Holdings Acquisition (Premium Content)

EFI continues its efforts to consolidate the print MIS market with yet another acquisition. On August 3rd, the company announced the acquisition of Prism Group Holdings. Marc Olin, GM of EFI's Software Applications business unit, comments on the reasons for the acquisition and its value to EFI.


Rochester NY Printing Firms Bright Spots in a Difficult Economy (Part 2) (Premium Content)

I recently had the opportunity to visit four printing firms in the Rochester/Buffalo NY area and was impressed with their vitality an innovative approach to the business. Their stories are sure to brighten up your summer, as they did mine. Part 2 of a 2-part article.


Rochester NY Printing Firms Bright Spots in a Difficult Economy (Part 1) (Premium Content)

I recently had the opportunity to visit four printing firms in the Rochester/Buffalo NY area and was impressed with their vitality an innovative approach to the business. Their stories are sure to brighten up your summer, as they did mine. Part 1 of a 2-part article.


Bell and Howell Aims Campaign at Graph Expo (Premium Content)

The next few months will be big for Bell and Howell, as the company plans on releasing a number of new plans and initiatives leading up to the Graph Expo in September. With its new financial structure and new brand, the historic printer hopes to maintain its place in the printing world.


Don't Commoditize… Learn from the Leaders! (Premium Content)

Printers have historically undervalued their services due to a manufacturing mentality. They operate under the labor theory of value, which states that the value of a service is determined by the amount of labor used in its production. Because marketing and cross-media service providers are offering a different portfolio of services, there is an opportunity to change both the structure and approach to pricing and be rewarded for value-add.


Top Five Software Trends to Watch at Graph Expo 2011 (Premium Content)

The theme for Graph Expo 2011 is "Embrace Technology", and software will be a key component of the technology being exhibited at this year's event. Bryan Yeager shares his predictions for the top five software trends to watch for in Chicago next month.


New Font Shop iPad book is a stunning visual experience – and a useful tool for typographers

In mid-July FontShop sent an announcement of the latest edition of their Font Book, announcing that it would be selling later the same day, that it was much larger, and 80 percent lighter! How? They put it on the iPad.


Espresso Machine in NYC's SoHo Brews not Coffee but Print-on-Demand Books

The new Espresso Book Machine (EBM) at McNally Jackson Books is an experiment in non-traditional publishing that just might represent the start of a new paradigm for bringing books to market, one independent bookseller and one print-on-demand title at a time.


Are You Using the Right Economic Benchmarks for Your Business? (Premium Content)

Is it real? Is it current? No, we're not talking about philosophy or the timeliness of something, we're talking about financial data. Dr. Joe explains how to use national economic data when comparing your business performance to the economy. Use the right tool at the right time.


Production Inkjet Continues to Affect Book Printing Market (Premium Content)

Toronto-based book printer Webcom has built a reputation for providing customers with innovative solutions to the challenges of printing books, catalogs and directories. The company has recently launched BookFWD, a paradigm shift for publishers, powered by a new HP T300 Inkjet Web Press.


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