Labels are big business. From simple stick-on tracking labels with barcodes to complex, textured labels that make products dazzling and touchable, the label printing industry is growing across all technologies in the ecosystem. Flexo, hybrid, and pure digital printing have expanded their scopes and evolved their value propositions as the global demand for short-run, variable labels has exploded.

If you are experienced with offset and flexo, the opportunities to expand with hybrid or pure digital options continue to grow. Pure digital printers have opportunities to expand with digital label printing solutions that become more interesting in each innovation cycle. To understand the opportunity for your company, start by understanding your options.

Vendors across the halls at last fall's trade events showed off a range of label options. Tau by Durst made it easy for attendees to see a variety of options and take samples home.