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Lower barriers to entry and entry-level inkjet presses have created opportunities for new competitors for transaction printers. Inkjet Insight’s Elizabeth Gooding offers strategies for how transactional printers can competition-proof themselves.
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About Elizabeth Gooding
Elizabeth is an industry consultant and professional problem solver. Elizabeth serves on the advisory board for the Inkjet Summit. Is the co-author of The Designer's Guide to Inkjet (now in its 2nd edition) and co-founded Inkjet Insight, the leading, unbiased source for production inkjet education, specifications and tools.
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