Inkjet Disrupters: Five Ways Transaction Printers Can Survive New Competitors
Lower barriers to entry and entry-level inkjet presses have created opportunities for new competitors for transaction printers. Inkjet Insight’s Elizabeth Gooding offers strategies for how transactional printers can competition-proof themselves.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
Elizabeth is an industry consultant and professional problem solver. Elizabeth serves on the advisory board for the Inkjet Summit. Is the co-author of The Designer's Guide to Inkjet (now in its 2nd edition) and co-founded Inkjet Insight, the leading, unbiased source for production inkjet education, specifications and tools.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.