WhatTheyThink

Articles by Elizabeth Gooding

Elizabeth is an industry consultant and professional problem solver. Elizabeth serves on the advisory board for the Inkjet Summit. Is the co-author of The Designer's Guide to Inkjet (now in its 2nd edition) and co-founded Inkjet Insight, the leading, unbiased source for production inkjet education, specifications and tools.

Displaying 1-15 of 15 articles

Inkjet Outlook: Interesting Times Ahead

Published July 6, 2020

Inkjet Insight’s Elizabeth Gooding looks at the top trends in production inkjet technology, and highlights recent product introductions from HP and Canon.

Miyakoshi Flexes its Packaging Muscles with New Inkjet Press

Published June 25, 2020

Last week, Miyakoshi Printing Machinery launched the MJP30AXF web-fed digital inkjet press, focused on the short-run, flexible packaging market. The company is positioning the MJP30AXF for success in the fast-growing flexible food and beverage segment by using water-based, pigment inks that the company says are safe for food packaging. Inkjet Insight’s Elizabeth Gooding takes a look at the MJP30AXF.

WhatTheyThink Technology Outlook Week Q&A—Production Inkjet

Published May 20, 2020

We had a lively Q&A session during the Production Inkjet webinar, and ran out of time to address everyone’s questions. Below are answers to the questions we could not get to during the session itself.

Inkjet Disrupters: Five Ways Transaction Printers Can Survive New Competitors

Published May 5, 2020

Lower barriers to entry and entry-level inkjet presses have created opportunities for new competitors for transaction printers. Inkjet Insight’s Elizabeth Gooding offers strategies for how transactional printers can competition-proof themselves.

Community Building in the COVID Economy

Published March 27, 2020

MindFire established the COVID-19 Print Group on LinkedIn to provide a forum for printers to help each other share volumes, information, and advice as more states issue Stay at Home policies and organizations are forced to close, leaving clients without service. In three days, membership has grown from zero to nearly 800 members.

Industrial Inkjet Gets RIPPED

Published February 18, 2020

In an industrial inkjet environment, a lot of pieces go into creating a specialized solution, but it’s the raster image processor (RIP) that does the heavy lifting. Elizabeth Gooding takes a detailed look at all the criteria to keep in mind when selecting RIP software for an industrial printing workflow.

Drive Your Business at the Mailbox: Learn How to Design Better Direct Mail

Published December 17, 2019

Everyone loses when poorly designed pieces make it into the mail, so making direct mail better should be a priority for every print organization that even remotely touches the direct marketing segment. In this article, Elizabeth Gooding offers some best design practices for effective direct mail.

Xerox Baltoro Inkjet Platform Overview

Published June 28, 2019

Xerox has announced the availability of the Baltoro High Fusion Inkjet Press. Xerox has positioned the Baltoro as a “platform” in the model of the Trivor, iGen and DocuTech series of devices.

Five Things to Do (Better) When Buying Inkjet

Published October 1, 2018

It’s not that an inkjet buyer shouldn’t do these things; it’s that they should do them better. Here are five things to do better so that you know that you made a truly strategic, long-term decision.

King Printing's Approach to Book Manufacturing with Production Inkjet

Published April 18, 2018

Elizabeth Gooding talks with Martin Aalsma, VP at King Printing. King Printing was an early adopter of production inkjet for book manufacturing. Aalsma talks about building efficiency in book manufacturing with smart workflow driving production inkjet.

Materials Matter at Graph Expo and Beyond

Published October 3, 2016

At Graph Expo 2016 paper suppliers were clustered in the Materials Matter section of the show floor, described as the “hub that celebrates the essential role materials play in the print ecosystem.”

The Inkjet Paper Chase

Published January 28, 2014

Paper has always been critical to the printing process. After all, paper is both the raw material and the end product. Nowhere is that more apparent than when transitioning to production inkjet printing. Paper selection will have a tremendous impact on the production quality and profitability of your inkjet solution.

Speaking of the Moral Compass

Published May 17, 2011

Sappi Eats their Own Cooking

Published May 5, 2011