WhatTheyThink

Elizabeth Gooding

Elizabeth is the former Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

Displaying 1-99 of 291 articles

The Not-So Crowded World of B3 Format Inkjet

Published June 11, 2026

A B3 sheetfed inkjet press can fill a variety of needs, from making inkjet accessible to a small print operation to enabling cost-effective reprinting and job flexibility to larger shops with continuous inkjet presses. This article covers the currently available presses, their reseller channels, and the outlook for the eagerly anticipated graphic arts additions to the fold.

Keeping Aging Printing Equipment Productive with Inkjet

Published March 30, 2026

Is your printing press a Millennial or even a Boomer? Is it older than the people running it? Is the cost of printing plates cutting into your bottom line every time you fire up the press? Let’s look at how you can get a little relief without ditching the technology you know and love.

Questions to ask about inkjet for corrugated packaging

Published September 25, 2024

From flutes to functions there are facts you should know before investing in inkjet for corrugated. 

The #1 Question When Selling Inkjet

Published September 24, 2024

Investing in a production inkjet solution is a major expenditure and the beginning of major changes for the organization. Heres how to ensure that new hardware and software will help make money – either by doing more for the customers you have or by attracting new customers.

B2B Customer Tours

Published September 17, 2024

Get the most out of customer tours and demos with some tips from Dan Adams

Don’t let the samples fool you

Published September 11, 2024

Print shows are a great place to check out inkjet - but not a great place to evaluate print quality.

What You Don’t Know About Print Volumes and Inkjet

Published August 28, 2024

If you want to make good decisions about inkjet, you need to take a long hard look at your entire book of business. This post discusses the common issues that arise when decisions are made without proper analysis of all of a company's print volume - whether they think it can transition to inkjet or not.

TECHNOLOGY OUTLOOK: DIGITAL & INKJET—Compact Inkjet Solutions Are Trending

Published August 26, 2024

While productivity, print quality, and cost typically top the list of criteria for evaluating inkjet presses, the size of the press also matters. For space-constrained shops, Elizabeth Gooding looks at options for smaller, “compact” inkjet presses.

TECHNOLOGY OUTLOOK: SUSTAINABILITY—Factors Affecting Sustainability in Production Inkjet

Published August 20, 2024

Elizabeth Gooding takes a close look at the nuances of determining sustainability when it comes to production inkjet.

Inkjet deals at drupa: a Free Roundup

Published August 8, 2024

Graphic Arts: what are you looking at?

Published August 7, 2024

There are a lot of new graphic arts presses on the market. What should you be looking at?

The impact of ink chemistry on performance

Published July 31, 2024

Advancements in aqueous pigment inks drive inkjet performance in graphic arts applications.

New RISO Inkjet Solution Streamlines Packaging System Development

Published July 30, 2024

RISO has announced a new inkjet printing unit supported by their oil based inks. The solution is targeting packaging applications and others that benefit from durable print including fade and water resistance. Satoshi Aoki of RISO shares details of the product strategy and anticipated benefits for inkjet integrators.

Product Spotlight: New RISO Printing Unit Integlide Offers Easy Integration for Package Printing

Published July 30, 2024

The new RISO inkjet printing unit, marketed as Integlide, is intended for OEMs and other inkjet developers and integrators. The target customer for Integlide is expected to integrate RISO’s inkjet technology with their own production lines, or develop a complete corrugated packaging press, depending on their needs. Inkjet Insight’s Elizabeth Gooding takes a close look in this Product Spotlight.  

June 2024 Inkjet Installation Roundup

Published July 25, 2024

So many presses! 53 presses from 17 OEMs at 51 companies spanning the globe.

Inkjet printheads and the evolution of print quality

Published July 16, 2024

Printheads are one of the major drivers of print quality. Both drop-on-demand and continuous inkjet capabilities have evolved and advanced.

VariVerge -Growing efficiently with inkjet

Published June 27, 2024

With up-times 40-50 percent higher than toner, inkjet drives growth and profitability for Texas-based VariVerge.

Spring 2024 Inkjet Installation Roundup

Published June 19, 2024

April and May announcements don’t come close to March – but we captured info on 26 presses at 24 companies for your viewing pleasure.

An inkjet throwback: The original direct-to-corrugated inkjet solution

Published June 13, 2024

The first corrugated post print inkjet arrived on the scene a lot earlier than you might have thought. Meet the team responsible for bringing Jetpac and Package Genie to market more than two decades ago.

Don't let your equipment keep you up at night

Published June 11, 2024

Graphcom finds more business, more profit and more restful sleep with sheet-fed inkjet from MCS and Kyocera.

New RISO inkjet solution streamlines packaging system development

Published May 30, 2024

Satoshi Aoki shares details of RISO's new integration toolset.

New RISO Printing Unit Offers Easy Integration for Package Printing

Published April 25, 2024

RISO introduces oil-based inkjet printing unit designed to support rapid, low cost development of packaging solutions.

March 2024 Inkjet Installation Roundup

Published April 24, 2024

Busy March with 44 presses at 38 companies representing 15 OEMs. Significant majority in the US this time.

Still Winter – January-February 2024 Inkjet Installation Roundup

Published March 21, 2024

Our latest report includes 28 presses installed at 27 companies representing 11 OEMs.

We Love Fast Inkjet—Part 1

Published March 5, 2024

Everyone loves a productive press. With inkjet vying to take more volume away from traditional presses, color and image quality are yesterday’s problem. Today, the challenge is to go faster and faster. In Part 1 of a two-part series, Inkjet Insight’s Elizabeth Gooding explains what it takes to get that next bit of incremental productivity out of an inkjet press.

Making Inkjet Go Fast(er) – Part 2

Published February 29, 2024

This article discusses the remaining levers and the different challenges faced when developing sheet-fed presses. To gain insight on the complex development challenges OEMs face, I spoke to experts from Canon, Kodak, Kyocera Document Solutions, and Ricoh.

We love fast inkjet – part 1

Published February 22, 2024

OEMs have a lot of decisions do make when driving more speed from presses. Let's break it down with a little help from the experts.

2024 Inkjet Shopping Guide - Post-Print Corrugated Packaging

Published February 7, 2024

Premium Content: Learn about 16+ corrugated post-print presses ranging from 27 to 150 meters/minute, 4 to 7 colors and 360 to 1200dpi. Wow!

Kyocera Enters 2024 with Inkjet-Fueled Momentum

Published February 6, 2024

Kyocera has new presses, partnerships, and application segments helping to accelerate market penetration in 2024. However, the real story is the popularity and staying power of the first press they brought to market. In this article, sponsored by Kyocera Document Solutions America, Inc., Inkjet Insight’s Elizabeth Gooding looks at the market reaction to the TASKalfa Pro 15000c and previews the upcoming TASKalfa Pro 55000c.

Inkjet lets us say ‘yes’ to more customers

Published February 1, 2024

An inkjet combo of sheet and rollfed presses drive continuous profit for DivcoData.

What’s driving corrugated packaging towards inkjet?

Published January 24, 2024

A look at the trends driving corrugated packaging towards inkjet and the OEMS answering the call.

Winter Roundup – November-December 2023 Inkjet Installations

Published January 18, 2024

This report includes a few presses installed earlier this year, but not publicly announced until recently and at least one that may have been installed late in 2022

What is "Production Inkjet" Today?

Published December 14, 2023

This features the latest production inkjet models serving the document-oriented, production inkjet segment. We cover 2023 press introductions and products announced previously that became commercially available this year.

The Production Inkjet Puzzle: We Introduce You to the Latest Production Inkjet Models Serving the Document-Oriented, Production Inkjet Segment

Published December 11, 2023

This features the latest production inkjet models serving the document-oriented, production inkjet segment. Elizabeth Gooding covers 2023 press introductions and products announced previously that became commercially available this year. 

3 Inkjet Strategies for Offset Printers

Published December 7, 2023

For offset printing companies thinking about whether an inkjet investment makes sense for them it often comes down to a discussion of whether inkjet technology could supplement, complement, or replace existing offset equipment. In this article sponsored by Kodak, Inkjet Insight’s Elizabeth Gooding looks at those perspectives as distinct inkjet strategies.

Innovations in Inkjet for Textile Production - Replay

Published November 17, 2023

This Inkjet Explainer will talk about the demands of the textile market including direct to fabric, film and garment. Our expert presenters from the US and UK will explain market requirements, technical challenges and showcase the latest releases of inks, printheads and complete textile printing solutions.

Autumn Roundup – September-October 2023 Inkjet Installations

Published November 9, 2023

Our latest report shows 46 presses from 18 different OEMs installed at 39 companies.

3 Inkjet Strategies for Offset Printers

Published November 9, 2023

For offset printing companies thinking about whether an inkjet investment makes sense for them it often comes down to a discussion of whether inkjet technology could supplement, complement, or replace existing offset equipment. In this article sponsored by Kodak, Inkjet Insight’s Elizabeth Gooding looks at those perspectives as distinct inkjet strategies.

Meeting the Graphic Arts Printing Needs of Smaller Enterprises

Published November 7, 2023

Kyocera has announced a B3 sheetfed press to serve printing companies in the graphic arts segment. Kyocera anticipates that the TASKAlfa Pro will  be available at the lowest acquisition price in the market for direct to offset coated paper inkjet capability. In this article sponsored by Kyocera, Elizabeth Gooding explains how the press will complement, rather than replace, the successful TASKAlfa Pro 15000c press.

Italian Printer PrintSprint Rises to Technological and Economic Challenges

Published October 10, 2023

Inkjet Insight’s Elizabeth Gooding profiles Naples, Italy’s PrintSprint, a printing company that has been adapting to changes since its inception 30 years ago, including adopting production inkjet and installing solar panels across the surface of their building.

Italian printer PrintSprint rises to technological and economic challenges

Published October 5, 2023

A small, yet diversified printing company makes strategic investments that drive growth and insulation from risk.



Kevin Roman on the evolution of professional services needs

Published September 26, 2023

What kinds of services do inkjet customers need before and after selecting a press?

Summer Roundup – July/August 2023 Inkjet Installations

Published September 19, 2023

24 more inkjet installations to report for 2023. Lots of packaging and books this time.

Innovations in Industrial Inkjet - Replay

Published September 14, 2023

Webinar replay: Industrial printing requires compatibility with substrates such as glass, ceramics, plastics, and metals, as well as different topologies

Quantitative Interviews are a Must

Published September 5, 2023

Want to know how to eliminate innovation errors? It starts with quantitative questioning!

Inkjet sustainability for packaging converters

Published August 24, 2023

Ciaran Little of Smithers talks about the potential sustainability impact of inkjet adoption on the packaging market.

Summer's last stand

Published August 22, 2023

2023 Mid-Year Inkjet Installation Roundup

Published August 17, 2023

Between January and June 2023, we verified 58 press installations at 55 companies. While the trend we had been seeing for press formats was sheet-fed edging out roll-fed, over the first 6 months of 2023 we found a few more roll-fed than sheet-fed presses to report.

Revolution or just spinning?

Published August 15, 2023

It's an industrial revolution!

Published August 10, 2023

Learn about Innovation in Industrial Inkjet on September 12 at 1 p.m. ET with Mark Bale and Elizabeth Gooding

The "X Factor" and Everything Apps

Published August 8, 2023

Eric Chung on the Canon ProStream 3000

Published August 8, 2023

A look at the productivity and efficiency enhancements in the ProStream 3000.

Digital vs. Offset: Debunking Definitive Crossover Claims

Published August 1, 2023

What is the digital and offset economic crossover point? It’s not a straightforward question. Inkjet Insight’s Elizabeth Gooding provides highlights of a recent expert panel discussion that discussed the various criteria that contribute to determining the “sweet spot” for the crossover of offset to inkjet.

The new trend for transaction printers is sheet-fed inkjet

Published July 27, 2023

Sheetfed inkjet presses like the Kyocera TASKalfa 15000c can help transaction printers do more.

June 2023 Inkjet Installation Roundup

Published July 12, 2023

The report for this month includes 18 presses at 18 companies and the word of the month is LABELS! One third of the reported installations were roll-fed label presses and some companies made notable additions to existing inkjet fleet.

Debunking definitive crossover claims

Published June 22, 2023

There is no magic crossover point between inkjet and offset. Here's why.

An entry-level press offering more than you expect

Published June 15, 2023

The Kyocera TASKalfa Pro 15000c delivers a range of features defying expectations for an entry level inkjet press.

May 2023 Inkjet Installation Roundup

Published June 14, 2023

In May we tracked 14 installations at 12 companies. For many, this was not their first inkjet investment but we did see several “first installations of particular presses.

Nahan’s Decade of Inkjet-Driven Evolution

Published June 8, 2023

Minnesota-based Nahan shares their 10 year journey from traditional catalog and direct mail printer to digital inkjet marketing powerhouse.

April 2023 Inkjet Installation Roundup

Published May 17, 2023

We have 19, quite varied, press installs at 19 companies to talk about for April. Companies investing in inkjet include 9 in the United States, 7 in the European Union and 1 each in Australia, South Africa and the United Kingdom.

Jim Continenza’s Recipe for Success

Published April 24, 2023

In this article, sponsored by Kodak, Inkjet Insight’s Elizabeth Gooding talks with Jim Continenza, the Executive Chairman and CEO of Kodak, about his decade with Kodak, his love of cooking, and how his approach to cooking and corporate management intersect.

March 2023 Inkjet Installation Roundup

Published April 11, 2023

We are reporting on 15 installations across 14 companies. A number of these companies have been very active in their inkjet acquisitions in the past year.

Let Your Customers Surprise You

Published March 30, 2023

Hate surprises? Same. There's a time and a place for surprises and you can usually find them by interviewing your customers. Dan Adams discusses probing answers from customers. 

Don't let good business go bad

Published March 14, 2023

This episode of the "things to do better" series looks at the joys of customer onboarding and maintenance and why it's so hard to get development estimates.

February 2023 Inkjet Installation Roundup

Published March 2, 2023

Our February report covering the tail end of 2022 into 2023, includes 12 presses in the US and 10 in Europe (plus 3 oldies from 2020 and 2021). We are finally seeing web-fed installations on par with sheet-fed after 7 months of reporting a tilt toward sheet-fed.

B2B Interviewing Fundamentals

Published March 1, 2023

What are we trying to learn when we conduct B2B interviews? But beware omission and commission, which may derail what you are working to discover.

Jim Continenza on Kodak's Inkjet Investments

Published February 22, 2023

Jim Continenza, Executive Chairman & CEO of Kodak speaks to Elizabeth Gooding about the company's approach to investing in their future, and the future of their printing customers, distributors, and integration partners.

January 2023 Inkjet Installation Roundup

Published February 3, 2023

In January(ish) we are reporting on 15 press installations at 14 companies, down slightly from December. The pendulum has swung back to the US with 9 in the US, 4 in EU and 2 in UK as compared to December where we reported on 17 press installations with 12 of them in Europe and only 3 in US.

Eliminate most commercial risk

Published January 25, 2023

Are you gambling with R&D dollars? You can eliminate technical risk in the development stage. But how can you reduce commercial risk in the front-end? Stop guessing and start researching with ecosystem interviews. Dan Adams explains how you should conduct these interviews to receive unfiltered, unbiased customer insight.

Helping you evaluate inkjet in 2023

Published January 17, 2023

A lot has changed since Inkjet Insight was launched back in 2017, but our mission hasn’t. Our goal is still to help companies evaluate, optimize and grow their businesses using inkjet. Let’s take a look at the evaluate part of that mission and highlight some of the supporting content that you may have missed.

December 2022 Inkjet Installation Roundup

Published January 12, 2023

The attention for December shifted back to Europe. We are reporting on 17 press installations with 12 of them in Europe as compared to November where 12 of 19 presses were installed in the US.

First, know what is profitable

Published January 10, 2023

To sell profitably and reduce risk you need to know what is actually profitable. It’s not always easy. Here are some ideas for doing better.

Immerse your team in customer outcomes

Published January 4, 2023

Becoming an industry leader is OSUM, but is your focus clear? Dan Adams discusses two key principles to sustainable growth and understanding customer outcomes to increase your customer value.

The advent of a new year

Published December 29, 2022

The team at Druckerei Kyburz AG has shared a video of their Advent calendar running through autowinder, press and finishing to deliver 100% Digital, 100% Inline support for customer innovation.

Sales people are a valuable resource

Published December 14, 2022

Remove barriers, build trust and optimize your sales force to sell profitable products and services.

Give your hypotheses the silent treatment

Published December 13, 2022

What should you do if you have a product idea? Lead with your idea? Ignore it? What about silently testing it? Dan Adams tells us how we should interview customers by keeping their outcomes in mind - which will help you find the perfect home for your cool new product. 

Getting Better all the Time

Published December 6, 2022

Some changes in approach and attitude can yield business benefits without investment in software or hardware. Keep getting better!



November 2022 Inkjet Installation Roundup

Published December 1, 2022

The fourth quarter momentum is growing. In October we covered 17 press installations at 16 companies and in November 19 presses at 17 companies. The bulk of the activity reported is in the US (12 presses) but also saw four in the EU, two in the UK, and one in Thailand.

Begin With Customers' Job to be Done

Published November 29, 2022

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.

Stop Leading With Your Solutions

Published November 15, 2022

Are you investing enough research in what the market needs? Or are you developing products and hoping something sticks?

October 2022 Inkjet Installation Roundup

Published November 3, 2022

In October, we are covering 17 inkjet press installations at 16 companies with six in the US, nine in Western Europe, one each in Turkey and China.

Production Inkjet Shopping Guide 3: Crossover Presses

Published October 25, 2022

Need a press to run the gamut of applications while delivering a great gamut of color? Check out our inkjet shopping guide. 



HP PageWide Web Press T Series upgrades you may have missed

Published October 19, 2022

HP announced two upgrades to their PageWide T-series web presses. One targets mono speed while the other expands application opportunities for 42 inch press users.

Printware Personalizes Envelopes at PRINTING United

Published October 18, 2022

Elizabeth Gooding talks to Tim Murphy, President of Printware, about the envelope market and the iJet Color series of inkjet envelope personalization printers. Tim also discusses Printware's successful development relationship with HP SPTS and how that helps them buffer potential supply chain issues for themselves and their customers.

September Inkjet Installation Roundup

Published October 14, 2022

For September, we became aware of six new inkjet installations, four in the U.S. and one each in Germany and France.

Avoid the Faster Horse Fallacy

Published October 11, 2022

Selling B2B versus B2C is different, obviously. Customers may not be able to articulate their needs, businesses however, can. When working in B2C, Dan Adams advises think of outcomes instead of solutions in Chapter 17 of his Growth and Innovation series. 

Strategic Concentration and Improving Your Competitive Position

Published October 4, 2022

In the last chapter, Dan Adams talked about market segments. Today, Dan discusses concentrating your strategic planning on areas of interest that also better your competitive position using the AMWS method.

How to Segment Customers to Drive Innovation

Published September 27, 2022

Market segmentation varies by purpose. Is your purpose #innovation?

Sheri Jammallo on Designer's Guide to a New Generation of Inkjet - Video

Published September 16, 2022

Attendees at thINK Ahead 2022 back in July got a sneak peak of the latest in the Designer's Guide series. I met with Sheri Jammallo at the event to review the early copies of the book.

Sheri Jammallo on “The Designer's Guide to a New Generation of Inkjet”

Published September 16, 2022

Inkjet Insight’s Elizabeth Gooding talks with Canon Solutions America’s Sheri Jammallo about the release of “The Designer's Guide to a New Generation of Inkjet.” This update of Canon’s classic design guide provides guidance on the creative potential for design projects produced on inkjet, or inkjet in combination with other print processes.

Reducing Risk for Inkjet Developers and Implementers - Webinar replay

Published September 14, 2022

Sometimes the key to taking risk out of inkjet projects is to learn how to fail faster. As long as you don't keep making the same mistakes.

August Inkjet Installation Roundup

Published September 14, 2022

I think it was too hot in Europe in August for inkjet users or their OEMs to tell us what was happening. It’s also prime vacation time in a log of locations. All of our new inkjet news last month came out of North America with six installations in the US and one in Canada.

What’s the Advantage? A new inkjet press from HP PageWide Industrial

Published September 8, 2022

Learn about HP's latest inkjet press platform for commercial printers, the HP PageWide Advantage 2200.

Want better print quality? Just add water

Published August 25, 2022

Don’t leave inkjet print quality to the mercy of moisture and heat. Learn how digital remoistening protects print quality.


How RICOH enhanced the Pro VC 70000 - video

Published August 23, 2022

Elizabeth Gooding interviews Mike Herold about the introduction of the enhanced version of the RICOH Pro VC 70000. Why was pretreatment added? How does it work? Can customers upgrade? What does it cost? What's the lead time? Will the current model continue to be supported?

Putting B2B Advantages to Work - Video

Published August 16, 2022

Dan Adams tells us how to put those advantages to work and introduces the B2B index. How does your business measure up?

July Installation Roundup (and bonus video)

Published August 10, 2022

In July there was a mix of formats, but sheet-fed presses were in the majority with eight overall comprised of four B3, three B2 and one great big B1.

Kodak and Graphco Team Up to Drive Print Sales

Published August 9, 2022

A deeper dive into the inkjet implications of the  partnership between Graphco and Kodak. Interview with Chris Manley and Jeff Zellmer.

Inkjet Arrives in Photo Specialty - Video

Published August 4, 2022

Taking on the photo specialty market is a testament to how far production inkjet technology has come in the past decade. I spoke to Chris Petro of Canon Solutions America at thINK Ahead 2022 about the challenges inkjet had to overcome to deliver the quality needed for photo-rich applications and how Canon is approaching the market.

June 2022 Inkjet Installation Roundup

Published July 14, 2022

Overall, there are 12 companies in the June report with 13 inkjet presses. Of those presses, five are in the EU, three are in the US, and two each are in Australia and England.