WhatTheyThink

Premium Commentary & Analysis

Ceramics Printing Goes Digital

Printing on ceramic objects is a great business opportunity for printers and sign shops of all sizes. Although there are multi-million-dollar ceramic printing systems on the market, the good news is that it can be easy and affordable to enter the market for short to mid-sized runs of decorated ceramic products. Senior editor Cary Sherburne explains how.

Wednesday, May 06, 2020

For a little more than a decade, I lived in a 200-year-old house in Portsmouth, N.H., a town that reflected a more than a 300-year Sherburne family history. I had a vision of a hand-painted mural on the staircase wall that would follow that history from the family’s arrival in 1632 through to the modern day, with images of relevant people, places, and buildings that reflected the family’s influence on the city over the years. But I didn’t want to stop there. I thought individual images could be captured and printed on ceramic tiles and other materials to be used as decoration throughout the house.

Unfortunately, I was a little ahead of the times; it was possible, but not easy, to do that work back then. The hand-painted mural, sure; but custom ceramic tiles were a challenge. That’s so not true today!

Just over a decade ago, conventional screen printing was the most common printing methodology for ceramic tile. But since then, beset by demand for more customization, smaller lot sizes, and faster cycle times, ceramic tile manufacturers have turned to digital inkjet printing to address these market dynamics. These systems typically use UV-curable or eco-solvent inks, and more eco-friendly water-based inks are now making their way into the market. As a mature technology and an analog printing process, it also limited to some degree the flexibility of designs that could be produced.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

Toby Weiss Leaving Fiery After 17 years

Toby Weiss Leaving Fiery After 17 years

After 17 years with Fiery, culminating in his role as CEO, Toby Weiss is leaving the company to take on the role of CEO at Securonix, with the task of scaling the next era of AI-Powered security operations. In this interview. Toby shares some of his favorite experiences at Fiery as well as some of the challenges. While this move might seem unusual, Toby explains that he joined Fiery from the cybersecurity industry and is looking forward to get back into it, although he will miss Fiery and its people and customers, and our industry will certainly miss him! Read More

Haley Haar’s Strategic Vision Results in Business Growth

Haley Haar’s Strategic Vision Results in Business Growth

In a recent interview, Haley Haar, Owner/President of AlphaGraphics Kansas City, explained how she brought the Kansas City center from about $450,000 in annual revenues to nearly $2 million through strategic planning and a deep understanding of customer needs and requirements. Read More

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More