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Ceramics Printing Goes Digital

Printing on ceramic objects is a great business opportunity for printers and sign shops of all sizes. Although there are multi-million-dollar ceramic printing systems on the market, the good news is that it can be easy and affordable to enter the market for short to mid-sized runs of decorated ceramic products. Senior editor Cary Sherburne explains how.

Wednesday, May 06, 2020

For a little more than a decade, I lived in a 200-year-old house in Portsmouth, N.H., a town that reflected a more than a 300-year Sherburne family history. I had a vision of a hand-painted mural on the staircase wall that would follow that history from the family’s arrival in 1632 through to the modern day, with images of relevant people, places, and buildings that reflected the family’s influence on the city over the years. But I didn’t want to stop there. I thought individual images could be captured and printed on ceramic tiles and other materials to be used as decoration throughout the house.

Unfortunately, I was a little ahead of the times; it was possible, but not easy, to do that work back then. The hand-painted mural, sure; but custom ceramic tiles were a challenge. That’s so not true today!

Just over a decade ago, conventional screen printing was the most common printing methodology for ceramic tile. But since then, beset by demand for more customization, smaller lot sizes, and faster cycle times, ceramic tile manufacturers have turned to digital inkjet printing to address these market dynamics. These systems typically use UV-curable or eco-solvent inks, and more eco-friendly water-based inks are now making their way into the market. As a mature technology and an analog printing process, it also limited to some degree the flexibility of designs that could be produced.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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