Heidelberg’s Digital Strategy After Discontinuing Primefire
WhatTheyThink European Section Editor Ralf Schlözer talks to Heidelberg CEO Rainer Hundsdörfer about the company’s decision to discontinue the Primefire inkjet folding carton press, as well as the company’s overall strategy.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.