What was once a specialty niche for wide-format print service providers now is a “must-have technology” for producing more mainstream applications. WhatTheyThink contributor Mark Vruno looks at the current state of, and best practices for, soft signage.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
A creative business/technical writer and skilled editor with proven success in multiple facets of internal and external corporate and high-technology public relations. Specialties: A seasoned communication professional with extensive experience planning and executing marketing and business-to-business communications.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.