A creative business/technical writer and skilled editor with proven success in multiple facets of internal and external corporate and high-technology public relations. Specialties: A seasoned communication professional with extensive experience planning and executing marketing and business-to-business communications.
Mark Vruno leads a tour of Advertisers Printing in St. Louis as RMGT’s “Commit to Print” World Tour celebrating sheetfed-offset printing kicks off. The rock-n-roll themed events are taking place in six cities, featuring seven plants and 10 sheetfed offset presses over the next six months.
Demand for fast-turn and short-run labels went up during and after the pandemic, but employment and consumables problems tempered what could have been a boon for label printers and label equipment vendors. Contributor Mark Vruno looks at where we stand today.
Celebrating sheetfed-offset printing, RMGT’s “Commit to Print” World Tour kicked off last week in St. Louis, Mo., at Advertisers Printing. Contributor Mark Vruno previews the rest of the tour, and documents Advertisers Printing’s investment in a 10-color RMGT 9 Series perfecting press.
Literally trillions of printed pages still are reproduced worldwide each year using traditional offset press technology—not to mention “newer” offset product applications such as door hangers, pocket folders, and packaging. Contributor Mark Vruno looks at the latest developments in offset equipment.
The COVID-19 pandemic worsened paper supply chain challenges that had been developing for the past several years. Contributor Mark Vruno looks at the problems print businesses have been having sourcing paper, the reasons behind those problems, and some of the workarounds that have been devised.
Digitally printing on synthetic paper and plastics is more expensive than running traditional, wood-fiber papers on press, but certain products may be worth the expense, especially in the COVID era. Contributor Mark Vruno looks at the latest in synthetic papers.
Safe, socially distanced general elections in 2020 are proving to be a boon for print and mail service providers that can handle specialized operations, including “ballot mail.” Contributor Mark Vruno takes a close look at vote by mail (VBM).
What was once a specialty niche for wide-format print service providers now is a “must-have technology” for producing more mainstream applications. WhatTheyThink contributor Mark Vruno looks at the current state of, and best practices for, soft signage.
As output and substrate technologies continue to improve, wayfinding signage opportunities remain rife for commercial and wide-format printers in 2020 and beyond. However, to land these types of jobs, you first need to know with whom to engage.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.