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WhatTheyThink

Articles by Mark Vruno

Displaying 1-7 of 7 articles

Digital Schmigital: Who Hearts Offset Printing?

Published June 29, 2021

Literally trillions of printed pages still are reproduced worldwide each year using traditional offset press technology—not to mention “newer” offset product applications such as door hangers, pocket folders, and packaging. Contributor Mark Vruno looks at the latest developments in offset equipment.

The Paper Chase Challenge: Amid Shrinking Inventories and the COVID-19 Outbreak, Procuring Paper Is More Time-Consuming than Ever for Those Who Buy It

Published June 3, 2021

The COVID-19 pandemic worsened paper supply chain challenges that had been developing for the past several years. Contributor Mark Vruno looks at the problems print businesses have been having sourcing paper, the reasons behind those problems, and some of the workarounds that have been devised.

Finding Our Way: Printed Signage Helps us to Navigate Safely Through the COVID-19 World.

Published March 22, 2021

Wayfinding signage abruptly evolved during the COVID-19 pandemic. Contributor Mark Vruno looks at how sign companies coped with the change—and surge—in demand.

Paper or Plastic: Depending on the Application, Printing Digitally on Synthetic Substrates May Be Worth Premium Pricing

Published November 5, 2020

Digitally printing on synthetic paper and plastics is more expensive than running traditional, wood-fiber papers on press, but certain products may be worth the expense, especially in the COVID era. Contributor Mark Vruno looks at the latest in synthetic papers.

How Casting Votes By Mail Could Work (Well)

Published August 24, 2020

Safe, socially distanced general elections in 2020 are proving to be a boon for print and mail service providers that can handle specialized operations, including “ballot mail.” Contributor Mark Vruno takes a close look at vote by mail (VBM).

Finding Hard Profit in Soft Signage

Published May 12, 2020

What was once a specialty niche for wide-format print service providers now is a “must-have technology” for producing more mainstream applications. WhatTheyThink contributor Mark Vruno looks at the current state of, and best practices for, soft signage.

Finding the Way(s): Signage Still Has a Place—Even Amid GPS Technologies

Published April 9, 2020

As output and substrate technologies continue to improve, wayfinding signage opportunities remain rife for commercial and wide-format printers in 2020 and beyond. However, to land these types of jobs, you first need to know with whom to engage.