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Mobile’s Not Just About Marketing; It’s About Optimizing Production (Premium Content)

Mobile technology is not only changing the ways companies market. It is fundamentally changing the way people conduct business, and the printing industry is no exception. Bryan Yeager highlights some recent mobile developments related to production workflow.


Business Development: How the Vendors Can Help (Premium Content)

As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.


QR Codes: A Reality for B2B Marketers (Premium Content)

Although they first gained popularity overseas, QR codes are now becoming popular in the United States. This is particularly the case for marketing applications. As is the case in the business-to-consumer (B2C) market, QR codes can be used to bridge the gap between print and mobile in the business world. This article discusses how B2B marketers are leveraging QR codes to expand their reach and improve their return on investment.


BBH Anticipates Sale to Private Investment Firm; Readies for Rebranding (Premium Content)

Historically a major player in the printing world, Böwe Bell and Howell is seeking to move beyond it's recent Chapter 11 filing and redefine itself. WhatTheyThink outlines the company's current situation and what lies ahead.


Web to Print – It is the Future for Print (Premium Content)

I recently attended and spoke at the Xerox Forum, an event run in Berlin by Xerox Europe. I was speaking on a panel and was asked what I would recommend for printers to invest in within the next year. My answer was that I would recommend developing their Internet expertise in the area of web to print to make it easier for customers to work with them.


You Paid to Have it Printed & Mailed When?

Last Friday I received an advertisement in the mail from a dealership that has multiple locations within the Southeast. They were having an open house at all five of their facilities which included a hamburger or hotdog lunch and door prizes. I read the oversized tri-fold mailer as I walked from the mailbox into the house and then onto the back deck and sat down.


Consolidated Graphics emerge a Resounding Success

This is the second year for Consolidated Graphics (CGX) emerge conference. This is a truly unique event, which I had the pleasure of attending this year. The nearly 500 CGX customers who attended came to learn about new technology, new processes and stay current with the trends in a dynamic environment.


Data-Mail, Inc.: Success = Full Service Plus Innovation (Premium Content)

Founded in 1971 by Andy and Joyce Mandell, Data-Mail has evolved into a full service print and mail processing company. One of the key principles in the establishment of the company was full service from a single source. This article provides an overview of Data-Mail’s capabilities, technological investments, and campaigns.


As the Media Mix Evolves, Print Remains Important (Premium Content)

Today, digital technologies and applications largely dominate the buzz generated in the worlds of media and marketing. Does that mean that print will fall by the wayside, or is print evolving with the general media mix? Bryan Yeager explores the relevancy and importance of print in a growing world of digital media.


Urgency Gets No Summer Vacation This Year (Premium Content)

What do Social Security checks, grandchildren, bedtime and doctors have in common? Dr. Joe explains it all, and has some suggestions about what the industry should be thinking about during summer vacations and summer shutdowns. He's on the "it's 1994 again" rant once more, so you've been warned.


Millions of books, one at a time

In 2008, the production of non-traditional print-on-demand books exceeded traditional book publishing for the first time. Since then, its growth has been overwhelming. The market is now closing in on 10 times the output of traditional titles. What is more amazing is that this growth has been one book at a time.


Democratization of Professional Printed SMB Marketing Materials (Premium Content)

Innovation can increase the size of existing markets by expanding the addressable market size. While many printers are looking to expand outside of print, there is still room to expand the print market into previously unaddressable segments by leveraging technology.


Is Memjet a Disruptive Technology? Let's Ask Delphax (Premium Content)

WhatTheyThink has published various pieces about Memjet over the last several months, but most of it has been focused on the label and office markets. At the end of last month, Memjet's latest partner was announced-Delphax Technologies, a provider of high-speed digital monochrome printing. The strategy is that the Memjet collaboration will jumpstart them as a player in the color digital market. Article


Printing Industry Suppliers Work to be Green (Premium Content)

Printing industry suppliers have worked hard to introduce products to be more environmentally friendly. A number of suppliers are also working to lessen their environmental impact in manufacturing and distribution. Here are a few of the many examples of how industry suppliers are practicing good environmental stewardship.


Reaching the Next-Generation CMO (Premium Content)

During the second quarter of 2011, executive search firm Russel Reynolds highlighted the emergence of next-generation marketers who are expanding beyond traditional marketing to span areas such as digital, mobile, and social marketing. This article outlines how executives in the printing industry can support tomorrow's marketing executives and help ensure their own success in the future.


Solving Marketers' Problems with Data-Driven Solutions (Premium Content)

To successfully build out marketing services and solutions, companies need to ask what problems they're trying to solve. Data remains a sticking point for marketers; a problem for service providers to solve. Bryan Yeager explores these data-related issues and how they can be addressed.


Standard Register: A Transformation Story (Premium Content)

Standard Register is nearly 100 years old, but with its recent rebranding and the transformation efforts being driven by President & CEO Joseph P. Morgan, Jr., the company is placing itself squarely in the 21st Century. It has reported three quarters in a row of profit and has a positive cash flow, a sign that Morgan’s transformation strategy is working.


The L-Shaped Recovery Rolls On (Premium Content)

Unemployment went up, but the headlines were happy. Commodities prices drop sharply, but how far they have risen seems to be forgotten. The Fed feels rewarded for its inaction, and Dr. Joe finds a silver lining.


EFI Connect Continues to Grow (Premium Content)

EFI held its 12th annual Connect users' conference April 26th through 29th at the Wynn in Las Vegas. Attended by approximately 1,000 customers and a record number of partner sponsors, along with an international group of journalists, Connect was a success by anyone's measure.


March 2011 U.S. Commercial Printing Shipments Up; Twelve Months of Increases (Premium Content)

March printing shipments were up, resulting in 12 consecutive months of increase. Dr. Webb explains how the easy comparisons to the prior year are about to end, and that the balance of 2011 will be about the same as 2010. He reviews the upcoming data revisions from the Commerce Department on May 13, the importance of inflation adjusting company financial data, and the shipment rates of Canada's commercial printing industry.


QR Codes Are Everywhere! (Premium Content)

Statistics from Mobio Identity Systems, Inc. show that QR code scanning is becoming increasingly popular among U.S. consumers. Magazines, retail establishments, and industry vendors are also beginning to adopt QR codes to entice people into using their mobile phones to interact more deeply with advertising. This article provides compelling statistics and discusses how companies of all sizes are leveraging QR codes to expand their reach.


Is Consolidation the Future? (Part Two) (Premium Content)

In a recent article I covered the acquisition of part of St Ives Group, one of the largest web offset printing operations in Europe by a competitor, Walstead Investments, to create the largest magazine web offset printer in the UK. Since then there have been significant developments among Walstead’s competitors that are likely to change the structure of magazine printing in Europe. This article covers the latest developments in this market area


Five Big Picture Trends to Consider as you Position Your Business for the Future

As you consider how to position your business for the future, one important step is to look “outside in”. This means looking beyond your core strengths, even looking beyond the needs of your customers. This involves an understanding of big, broad, macro trends that will influence how people will live and work, as well as where opportunities will exist for businesses like yours in the years to come.


Wrapping Your Head Around Analytics (Premium Content)

The term “analytics” is now a common part of the business and technology lexicons due to the increasing importance and ubiquity of data. You may have heard of analytics, but what’s it all about and why does it matter to your print business? Bryan Yeager helps you wrap your head around analytics.


Mercury Print Productions – Learning Lessons about Educational Publishing (Premium Content)

Digital technology has disrupted and transformed the established teaching and learning paradigm. Today’s students are captivated by the personalization and socialization of online tools - the ability to build large networks of friends; share their thoughts, feelings, and goals; and communicate as they wish. Digital tools are having a tremendous impact on the educational publishing market. This article discusses how Mercury Print Productions is addressing today’s changing market dynamics.


InnerWorkings Continues its Quest to be a Big Player (Premium Content)

Since 2001, InnerWorkings has been swiftly growing and trying to position itself to overhaul the print procurement world. The future does appear bright for the Chicago-based company; however, it still has to work against established trends in printing and angle itself to be different - even revolutionary - from its competition.


Cyril Scott, a CGX Company, Invests More than $10 Million Despite Economic Downturn (Premium Content)

Lancaster, Ohio, based Cyril Scott, a CGX company, has invested some $10 million in equipment, technology and people over the past two years, despite a difficult economic climate. Senior Editor Cary Sherburne spoke with Cyril Scott President Matt Coltharp to find out more.


No Time for Social Media? There are options... (Part Four of Four) (Premium Content)

In this final part of a four-part series, Senior Editor Cary Sherburne interviews two more printing firms about their social media experiences. Part One examined the reasons why printing firms need to be engaged in social media and reviewed offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse. Part Two reviewed the Grow Socially offering for Social Media services. And Part Three looks at the experiences of a supplier, Komori and a printer, Quad/Graphics.


Shocking News! Gas is One-Fifth the Price it Was in 1980: Here's Why (Premium Content)

Things are never what they seem in economics, like how we paid $10.78 per gallon for gas in 1980. Dr. Joe explains the strange math that reminds us about the distortions of inflation and the wonder of ingenuity, and how news reporters unaware of them. Pepsi made a huge blunder with social media, but we should be encouraged by their mistake because it should inspire print business executives that they are just as smart as those Ivy League execs with all their market research reports. We may have the ultimate weapon: common sense.


Frank looks at recent industry events (Premium Content)

We’ve asked if the print industry can still support multiple trade shows. Now Frank is wondering about trade associations. He went to a couple recent events and he’s reported back to us on what kind of year we’re having on the event circuit.


Devil in the Details: Issues and Answers in M&As

A successful M&A transaction is the sum of many carefully fashioned parts. This month, New Direction Partners and Margolis Becker delve into the details with comments on how deals can be influenced by client concentration; plant ownership; non-compete agreements with salespeople; acquired management teams; post-acquisition price increases; and personally guaranteed debt.


Q and A with former Xerox and Vertis Exec, Michael Kucharski (Premium Content)

Michael Kucharski is a longtime printing executive boasting a career at Xerox where he became senior Vice-President of Graphic Communications Business. He was also General Manager of Integrated Media Solutions with Vertis Communications. WhatTheyThink caught up with him picked his brain about where he sees the print industry going.


No Time for Social Media? There are options... (Part Three of Four) (Premium Content)

In this third part of a four-part series, Senior Editor Cary Sherburne interviews one printing firm and one supplier to the industry about their social media experiences. Part Four will contain the final two printer interviews. Part One examined the reasons why printing firms need to be engaged in social media. Part Two reviewed Grow Socially’s offering for Social Media services.


Have You Had “The Talk” Yet?

If you don’t have an up-to-date view of the needs of your key customers – at a deep level – it can be hard to expand your key customer relationships today. If you are looking to move “upstream” and get more involved with customers in terms of marketing services, creative work, mission critical applications and business processes, the question is: Have you had “The Talk” with your customers?


No Time for Social Media? There are options... (Part Two of Four) (Premium Content)

In this second part of a Four-part series, Senior Editor Cary Sherburne reviews another option for printing firms to get into the social media game, from Grow Socially. She spoke with CEO John Foley to learn more about the kind of value they’re offering their clients.


Paper is Getting a Bad Rap Part 2; What can you do? (Premium Content)

This is a follow up to last month’s article, “Paper is Getting a Bad Rap”. It focuses on what individuals and organizations are doing to help clear up some of the misinformation surrounding paper and print.


Workflow Automation Priorities and Efficiency Initiatives Revealed (Premium Content)

While printers have been pursuing workflow automation to increase efficiency for a number of years, there is always room for improvement. Bryan Yeager provides the latest data to highlight trends on printers’ workflow priorities & initiatives.


Heidelberg - Looking Good for the Future!

Things are looking great for Heidelberg. Andy Tribute looks at the recent moves the company has made to position itself financially and strategically and discusses how its relationship with Ricoh could influence its future.


Still Trudging Through and Trudging Some More (Premium Content)

Today's economic conditions make economists wish they had more hands and while making the common people more frustrated in their attempts to figure it out. Oil and food are rising in price, but the economy seems better in some ways with some reports of improving employment. GDP is still rising, but some industries are still suffering. Dr. Joe explains why just staying busy is not enough and that it's what you're doing that really matters.


Stories from the Farthest Shores of Sheetfed: Five Printers Share Their Experiences with KBA’s Mighty Rapida 205 (Part II)

Five printers representing nearly half the installed base of KBA Rapida 205s in the U.S. say that the performance of this 59.5" x 81" press is as impressive as sheet size. They speak assuredly of the big improvements that the industry’s biggest press has made, or is fully expected to make, to the foundations of their businesses.


Sales: Resisting the “Yes” Temptation (Premium Content)

Sales isn’t just about being able to meet the stated needs of the prospect. Sales is a dance that starts with a gut feeling. First gain trust and show respect. Only then will your prospect be tuned into your intellectual pitch.


Books are Not Dead… The Digital Print Opportunity Abounds! (Premium Content)

There is a new value chain for book publishing. Instead of trying to guess about print runs (especially in the face of e-books), major publishers are simply printing books on demand. Authors are using this model and selling their creations directly to the public. This has caused the market to become considerably more unpredictable.


Stories from the Farthest Shores of Sheetfed: Five Printers Share Their Experiences with KBA’s Mighty Rapida 205 (Part I)

The smallest format it can print is a bigger piece of paper than most sheetfed plants have ever handled. It’s hard to avoid superlatives when describing KBA’s 59.5" x 81" Rapida 205, the world’s largest sheetfed offset press—especially when five printers representing nearly half of its installed base in the U.S. say that its performance is every bit as impressive as its sheet size.


U.S. Commercial Printing Businesses Produce Estimated $1.11 Billion in Profits in Fourth Quarter 2010 (Premium Content)

Dr. Joe Webb has compiled reports on US commercial printing profits going back to 1995, and brings it all current to Q4 2010. This report examines the latest trends in shipments, profits and capacity for the industry, of which the Federal Reserve just made revisions going back almost 25 years. How does Joe recommend printers steer the course? What will it take to get the print industry out of the hole? Dr. Webb has insights that can help.


No Time for Social Media? There are options... (Premium Content)

In this first part of a three-part series, Senior Editor Cary Sherburne looks at options for printing firms to get into the social media game. This article examines offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse.


February 2011 U.S. Commercial Printing Shipments Up +4.4%, Eleven Months of Y-O-Y Increases (Premium Content)

Dr. Webb looks at February's shipments, Canada's January shipments, and updated forecasts for the North American printing industry to 2017. There's an updated GDP Forecast model and commentary on why that model is not totally reliable for forecasting the print industry. Will the rest of 2011 be as positive as January and February? Dr. Joe discusses.


Marketing Automation: Adding Science to the Art of Marketing (Premium Content)

Marketers of all sizes are seeking providers that can create automated programs to welcome new customers, cross-sell and up-sell to existing customers, nurture new leads, increase customer satisfaction, and win back customers. Fundamentally, these marketers want to add science to the art of marketing. This article provides examples of companies that are currently focused on driving marketing automation.


Is Consolidation the Future? (Premium Content)

The planned sale of St Ives Web to Walstead creates the largest magazine printer in the UK. Is this trend for consolidation a key for bringing the magazine market under control with capacity geared more at publishers needs, and also bringing production prices back to realistic levels? Will this consolidation trend continue in other print markets?


PublishingXchange Conference New at On Demand 2011; Mobile and Cloud Hot Topics (Premium Content)

Yesterday saw the conclusion of On Demand 2011, which also ran in conjunction with info360 (formerly AIIM) and a new conference, PublishingXchange, at the Washington D.C. convention center. Two key digital printing players, Xerox and Kodak, were absent. What's in store for next year when the show(s) move to New York's Javits Center in June of 2012?


Print plus mobile brings awareness and engagement (Premium Content)

Brands, agencies, and traditional media marketers are finding innovative ways to utilize mobile barcodes as an effective means of passing product information in-store, bringing static ads to life, and engaging customers through contests or loyalty reward systems. This article considers some of the things that successful marketers are doing to optimize the print/mobile customer experience.


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