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What Is the Impact of Data on Creative Fashion?

Based on a conversation with experienced buyer Steve Brown and Kornit’s Omer Kulka, textiles expert Debbie McKeegan digs into the impact of data on creative fashion. As the industry’s most valuable currency, data, when used correctly, has the power to transform the industry and paves the way to greater transparency within the supply chain.

Thursday, July 16, 2020

“Used correctly, data has the power to transform the industry and pave the way to greater transparency within the supply chain. The workflow within the current fashion cycle is fractured, outdated and in need of digital reform. The industry also has a poor reputation for its environmental impact and increasingly the consumer demands that fashion cleans up its footprint.” —Kornit Digital

The Kornit Digital “Business Unusual” series brings together thought leaders and fashion industry experts from across the globe. The future of the fashion industry relies heavily on collaboration; if the fashion industry is to reform, then the supply chain must innovate. All industry practitioners, suppliers, and technology providers are stakeholders in the journey to a sustainable, viable fashion industry and, as such, these important conversations play an essential role by sharing knowledge and in giving all partners access to the valuable insights that will help fashion make the seismic shift to a sustainable future.

The industry is in the midst of a digital revolution. It needs a reset and must adapt to move forward. The COVID crisis will without a doubt be a catalyst for change for this complex $2.4 trillion dollar industry.


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About Debbie McKeegan

Debbie McKeegan is the CEO of TexIntel. As a multi-disciplinary creative and renowned digital print pioneer, she holds over 25 years’ experience within the Textile manufacturing industry. An award winning Textile designer, and lifetime manufacturer of printed products for Fashion and Interiors, she has a unique insight that combines creativity with a deep knowledge of traditional manufacturing process and the essential application of disruptive digital technologies.

TexIntel is an Expert Resource that provides independent, authoritative, realtime advice to some of the most innovative creatives and emerging companies in the Home Decor, Fashion, Manufacturing, Digital Print, and Textile Technology Industries. https://www.texintel.com

Recent Articles from Debbie McKeegan

CASE STUDY: How Marimekko Turned Bold Prints Into a Global Blueprint—From the Banks of the Seine to the Markets of Asia-Pacific

CASE STUDY: How Marimekko Turned Bold Prints Into a Global Blueprint—From the Banks of the Seine to the Markets of Asia-Pacific

How does a fashion brand founded in 1951 leverage its legacy  as a springboard for growth, innovation, and responsible production, without ever diluting what makes it? This great story, compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan, is worth a read! Read More

INDUSTRY INSIGHT: Synthetic or Human? Why Rethinking Your Marketing Strategy is Essential in the Age of AI

INDUSTRY INSIGHT: Synthetic or Human? Why Rethinking Your Marketing Strategy is Essential in the Age of AI

According to textiles expert and WhatTheyThink contributor Debbie McKeegan, we are currently witnessing the single greatest shift in information retrieval since the invention of the search engine. The internet, once a library of blue links, is rapidly transforming into an oracle of direct answers. The challenge now is not how to use AI to do more—but to use AI to matter more. Read More

Interior Insights: Is your Interior Toxic? Game-Changing Materials Reshaping Interior Design’s Future

Interior Insights: Is your Interior Toxic? Game-Changing Materials Reshaping Interior Design’s Future

Have you ever wondered if your interior is toxic? The industry is known for its use of toxic chemicals, unfortunately. Perhaps there's a way to create healthier homes while eliminating toxic chemicals from interior design. This article, provided compliments of Texintel CEO Debbie McKeegan tackles that possibility. Read More

Resilience Redefined: Preparing Supply Chains for an Uncertain Future with The Fashion Network

Resilience Redefined: Preparing Supply Chains for an Uncertain Future with The Fashion Network

In a recent masterclass hosted by The Fashion Network, leading experts discussed the critical changes required in fashion-related supply chains, noting that in a post-pandemic world, it’s no longer a question of if your supply chain will face disruption, but when, Provided compliments of Debbie McKeegan, CEO of Texintel, the discussion provides actionable strategies to future proof operations. Read More

INDUSTRY INSIGHT: Innovating Sustainability and the Future of Bio Materials with David Williamson of Modern Meadow

INDUSTRY INSIGHT: Innovating Sustainability and the Future of Bio Materials with David Williamson of Modern Meadow

David Williamson of Modern Meadow provides insight on an important topic in this article, provided compliments of Debbie McKeegan, CEO of Texintel. While the textile and apparel industry has traditionally had a heavy reliance on traditional materials like polyester and cotton, these fibers come with a significant environmental cost. He discusses how bio-based fibers could mitigate these problems. Read More