Inkjet Outlook: Interesting Times Ahead

There is no question that we are living in interesting times and nothing is quite as we might have expected at the end of 2019. The production inkjet market is no different. In looking at the “Inkjet Technology Outlook for 2020” and beyond, it’s helpful to look back at 2019 and how we might expect to recover.

At the end of April, I.T. Strategies published “Digital Production Print Markets: Financial Models for The Coronavirus Recession,” which looks at many economic factors to propose a potential timeline for the pace of digital print equipment investment to return to 2019 levels. While the report was developed for a world-wide OEM audience, the reporting of “recurring revenue” for the OEM can be seen as a proxy for the return of overall print volumes.

The report provided projections on both a “V-shaped” and a “U-shaped” market recovery with the former being both more positive and more likely.

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About Elizabeth Gooding

Elizabeth is the former Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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A B3 sheetfed inkjet press can fill a variety of needs, from making inkjet accessible to a small print operation to enabling cost-effective reprinting and job flexibility to larger shops with continuous inkjet presses. This article covers the currently available presses, their reseller channels, and the outlook for the eagerly anticipated graphic arts additions to the fold. Read More