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Displaying 2001-2050 of thousands of articles

 

Digital Media: Ready for Primetime (Premium Content)

While the digital media publishing market is still relatively tiny compared to the traditional print media market, a mix of hardware, software, and services are positioning digital media for significant growth in the next few years. Bryan Yeager highlights some recent research on digital media trends and points out what we can expect to see on the horizon.


Printing Industries of America Decries Obama Administration Characterization of Print

On June 24th, Printing Industries of America President & CEO Michael Makin sent an email touting his letter to President Obama that objected to the President's characterization of the printed version of the Federal Register (and by association, the entire printing industry), saying people might think "printed material is a dying and irrelevant relic." WhatTheyThink research reveals a different picture.


Zebra Print Solutions: Solving Customer Problems (Premium Content)

James DeSena's book The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits through the Roof Today provides strategies for producing high-volume solutions and creating lasting customer relationships. Zebra Print Solutions provides a real-world example of how to enact these policies. Citing an interview with Patrick DiLeonardo, President of Zebra Print Solutions, this article explores the procedures in DeSena's book and how Zebra Print has been able to apply them to its business practices.


Where do we go from here? (Premium Content)

Rapid changes in communication technology have forced printers and print suppliers to examine their overall strategy and positioning in the marketplace. By focusing on shared value, companies and communities can prosper together.


Print Service Providers: Redefining Business Blueprints (Premium Content)

David Thomson’s book entitled Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth researched all the American companies that went public after 1980 and grew to produce revenues of over $1 billion. Success in today’s market involves targeting customers with the right benefits bundle, delivering these benefits effectively, and delivering services that offer emotional as well as functional benefits. Citing recent research from InfoTrends, this article explores how print service providers are redefining their own business blueprints.


Postal Vision 2020; USPS at a Crossroads

A confluence of 150 innovative business thinkers and postal influencers gathered in Arlington, Virginia June 15 to consider and craft a bold vision for the American postal ecosystem looking ahead to 2020.


PSDA Revitalized Through New Management Arrangement (Premium Content)

Last year, PSDA (Print Services & Distribution Association) announced it had entered into a management agreement with association management firm SmithBucklin, the same organization that manages Dscoop and the XMPie Users Group. WhatTheyThink checked in with PSDA Board President Bill Prettyman and Executive Vice President Matt Sanderson to see how things were proceeding.


Changing Our Mindset, Part 1 of 2 (Premium Content)

Dr. Joe takes a hard look at the nature of media, the costs and definition of journalism, and what cloud computing means. It's one of those eclectic mixes of data and information that the good Doctor has been known to conjure up. The brew is so big that it has to be spread over two columns! Watch for the next edition on July 11th.


Q and A: Sustainability in Print (Premium Content)

Sustainability is very much in vogue for print corporations. But what sustainability actually means and its role in the industry is evolving and changing, so the directors of the Rochester Institute of Technology’s Sustainable Print Systems Laboratory answered questions for WhatTheyThink’s Stacey Skotzko.


Market Transformation: Print Service Providers and In-Plants Step Up to the Challenge (Premium Content)

Making the transformation from a print service provider into a cross-media and marketing service provider requires business repositioning, innovation, and redefinition of the overall value proposition. Service providers are working to gain a solid understanding of the next phase in the cross-media value chain as well as the implications for their businesses. Citing recent research, this article discusses how savvy service providers are reinventing themselves as they strive to meet marketers’ needs.


Deconstructing Deals That Didn’t Happen (Part 1)

M&A transactions sometimes fall through. Poor judgment, misinformation, adverse business developments, and personal antagonisms can drive principals apart despite the mutual advantages of deals that should bring them together. This two-part article examines how and why they fail.


Integration: What's It Really All About? (Premium Content)

"Integration" is as common of a word in technology as "synergy" is in business. Integration may not mean much to you, but it should because it unlocks opportunities for workflow automation and optimization. Bryan Yeager tells us all about it.


Old Rules Still Apply: Getting Great Response from Your Communications

With all that has changed in commercial communications in the last 25 years…with email and the web…mobile technology…and social media…could direct response rules developed over 25 years ago still be relevant and useful today? In actuality, all the new media and messaging developments have INCREASED our opportunities to create, deliver and analyze measureable communications. Here is a fresh take on old rules of thumb that can dramatically improve response and engagement in prospect and customer communications.


Industry Veteran Joe Demharter Speaks About Current Role at Presstek (Premium Content)

Joe Demharter retired from The Pitman Company about three years ago, where he was President for eight years. After two years of taking it easy, he decided to get back in the game. During this interview, he explains why, and offers advice to printers for a successful future.


Six Consecutive Profitable Quarters for U.S. Commercial Printing Businesses (Premium Content)

The first quarter of 2011 continued a welcome continuation of profitability for the industry. The industry shakeout of unprofitable businesses, and the better management of healthier businesses continues to create an improved bottom line, but there are still great challenges ahead. The restructuring of the industry will be a continuing process in 2011 and beyond.


Océ and manroland, an update (Premium Content)

Andy Tribute attended the recent Océ Production Printing Summit and he comments on new Océ inkjet presses, the offering of pigment inks for certain markets, and the strategic alliance between Océ and manroland.


Will We Be Pining for 2008 the Way We Miss 1998? (Premium Content)

We wish April showers were dollars flowing into print businesses, but that did not seem to happen. Who would have thought that we would miss 2004-2008, looking at that period as a time of stability? One of our recovery indicators, the NASDAQ, seems to have relapsed and may be heading for rehab. Perhaps the wild and fun ride it had on Ben Bernanke's QE2 has now come to an end. It may not get another cruise until he pilots a brand new ship, QE3, but rumors of that cruise liner's voyage are just that-rumors. QE2's huge midnight buffet was nice, but the economic heartburn may take a while to pass.


Frank Thoughts (Premium Content)

All communication will some day be reduced to tweets -- small bursts of information 140 characters in length. They are the bumper stickers of the 21st century. Here are some of mine.


The New Value-Add Equation (Premium Content)

With today's generation of high-tech consumers, the use of a multi-media strategy is essential to better communication. In an environment where consumers are "always on," marketing executives must fashion advertising and marketing that is anchored firmly in relevance, interactivity, and measurability. This article provides a look into some of the firms that are stepping up to the challenge of becoming true cross-media partners.


April 2011 U.S. Commercial Printing Shipments Down (Premium Content)

April 2011 commercial printing shipments were $7.08 billion, down -$109 million (-1.5%) compared to 2010. Adjusting for inflation, shipments were down -$366 million (-4.5%).


What does the Groupon IPO have to do with print? (Premium Content)

What does the Groupon IPO have to do with print? Or maybe we should say, what does print have to do with the Groupon IPO? In a word: Eric Lefkofsky. That would be the Eric Lefkofsky who founded Innerworkings.


Legacy Decisions and Facing Uncertainty

Every established business works with previous decisions, no matter their subject (technology, business strategies, or personnel), they all share a common challenge to change. You are faced with moving from a certain state (your legacy decision) to an uncertain state (the better results you seek).


Mobile’s Not Just About Marketing; It’s About Optimizing Production (Premium Content)

Mobile technology is not only changing the ways companies market. It is fundamentally changing the way people conduct business, and the printing industry is no exception. Bryan Yeager highlights some recent mobile developments related to production workflow.


Business Development: How the Vendors Can Help (Premium Content)

As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.


QR Codes: A Reality for B2B Marketers (Premium Content)

Although they first gained popularity overseas, QR codes are now becoming popular in the United States. This is particularly the case for marketing applications. As is the case in the business-to-consumer (B2C) market, QR codes can be used to bridge the gap between print and mobile in the business world. This article discusses how B2B marketers are leveraging QR codes to expand their reach and improve their return on investment.


BBH Anticipates Sale to Private Investment Firm; Readies for Rebranding (Premium Content)

Historically a major player in the printing world, Böwe Bell and Howell is seeking to move beyond it's recent Chapter 11 filing and redefine itself. WhatTheyThink outlines the company's current situation and what lies ahead.


Web to Print – It is the Future for Print (Premium Content)

I recently attended and spoke at the Xerox Forum, an event run in Berlin by Xerox Europe. I was speaking on a panel and was asked what I would recommend for printers to invest in within the next year. My answer was that I would recommend developing their Internet expertise in the area of web to print to make it easier for customers to work with them.


You Paid to Have it Printed & Mailed When?

Last Friday I received an advertisement in the mail from a dealership that has multiple locations within the Southeast. They were having an open house at all five of their facilities which included a hamburger or hotdog lunch and door prizes. I read the oversized tri-fold mailer as I walked from the mailbox into the house and then onto the back deck and sat down.


Consolidated Graphics emerge a Resounding Success

This is the second year for Consolidated Graphics (CGX) emerge conference. This is a truly unique event, which I had the pleasure of attending this year. The nearly 500 CGX customers who attended came to learn about new technology, new processes and stay current with the trends in a dynamic environment.


Data-Mail, Inc.: Success = Full Service Plus Innovation (Premium Content)

Founded in 1971 by Andy and Joyce Mandell, Data-Mail has evolved into a full service print and mail processing company. One of the key principles in the establishment of the company was full service from a single source. This article provides an overview of Data-Mail’s capabilities, technological investments, and campaigns.


As the Media Mix Evolves, Print Remains Important (Premium Content)

Today, digital technologies and applications largely dominate the buzz generated in the worlds of media and marketing. Does that mean that print will fall by the wayside, or is print evolving with the general media mix? Bryan Yeager explores the relevancy and importance of print in a growing world of digital media.


Urgency Gets No Summer Vacation This Year (Premium Content)

What do Social Security checks, grandchildren, bedtime and doctors have in common? Dr. Joe explains it all, and has some suggestions about what the industry should be thinking about during summer vacations and summer shutdowns. He's on the "it's 1994 again" rant once more, so you've been warned.


Millions of books, one at a time

In 2008, the production of non-traditional print-on-demand books exceeded traditional book publishing for the first time. Since then, its growth has been overwhelming. The market is now closing in on 10 times the output of traditional titles. What is more amazing is that this growth has been one book at a time.


Democratization of Professional Printed SMB Marketing Materials (Premium Content)

Innovation can increase the size of existing markets by expanding the addressable market size. While many printers are looking to expand outside of print, there is still room to expand the print market into previously unaddressable segments by leveraging technology.


Is Memjet a Disruptive Technology? Let's Ask Delphax (Premium Content)

WhatTheyThink has published various pieces about Memjet over the last several months, but most of it has been focused on the label and office markets. At the end of last month, Memjet's latest partner was announced-Delphax Technologies, a provider of high-speed digital monochrome printing. The strategy is that the Memjet collaboration will jumpstart them as a player in the color digital market. Article


Printing Industry Suppliers Work to be Green (Premium Content)

Printing industry suppliers have worked hard to introduce products to be more environmentally friendly. A number of suppliers are also working to lessen their environmental impact in manufacturing and distribution. Here are a few of the many examples of how industry suppliers are practicing good environmental stewardship.


Reaching the Next-Generation CMO (Premium Content)

During the second quarter of 2011, executive search firm Russel Reynolds highlighted the emergence of next-generation marketers who are expanding beyond traditional marketing to span areas such as digital, mobile, and social marketing. This article outlines how executives in the printing industry can support tomorrow's marketing executives and help ensure their own success in the future.


Solving Marketers' Problems with Data-Driven Solutions (Premium Content)

To successfully build out marketing services and solutions, companies need to ask what problems they're trying to solve. Data remains a sticking point for marketers; a problem for service providers to solve. Bryan Yeager explores these data-related issues and how they can be addressed.


Standard Register: A Transformation Story (Premium Content)

Standard Register is nearly 100 years old, but with its recent rebranding and the transformation efforts being driven by President & CEO Joseph P. Morgan, Jr., the company is placing itself squarely in the 21st Century. It has reported three quarters in a row of profit and has a positive cash flow, a sign that Morgan’s transformation strategy is working.


The L-Shaped Recovery Rolls On (Premium Content)

Unemployment went up, but the headlines were happy. Commodities prices drop sharply, but how far they have risen seems to be forgotten. The Fed feels rewarded for its inaction, and Dr. Joe finds a silver lining.


EFI Connect Continues to Grow (Premium Content)

EFI held its 12th annual Connect users' conference April 26th through 29th at the Wynn in Las Vegas. Attended by approximately 1,000 customers and a record number of partner sponsors, along with an international group of journalists, Connect was a success by anyone's measure.


March 2011 U.S. Commercial Printing Shipments Up; Twelve Months of Increases (Premium Content)

March printing shipments were up, resulting in 12 consecutive months of increase. Dr. Webb explains how the easy comparisons to the prior year are about to end, and that the balance of 2011 will be about the same as 2010. He reviews the upcoming data revisions from the Commerce Department on May 13, the importance of inflation adjusting company financial data, and the shipment rates of Canada's commercial printing industry.


QR Codes Are Everywhere! (Premium Content)

Statistics from Mobio Identity Systems, Inc. show that QR code scanning is becoming increasingly popular among U.S. consumers. Magazines, retail establishments, and industry vendors are also beginning to adopt QR codes to entice people into using their mobile phones to interact more deeply with advertising. This article provides compelling statistics and discusses how companies of all sizes are leveraging QR codes to expand their reach.


Is Consolidation the Future? (Part Two) (Premium Content)

In a recent article I covered the acquisition of part of St Ives Group, one of the largest web offset printing operations in Europe by a competitor, Walstead Investments, to create the largest magazine web offset printer in the UK. Since then there have been significant developments among Walstead’s competitors that are likely to change the structure of magazine printing in Europe. This article covers the latest developments in this market area


Five Big Picture Trends to Consider as you Position Your Business for the Future

As you consider how to position your business for the future, one important step is to look “outside in”. This means looking beyond your core strengths, even looking beyond the needs of your customers. This involves an understanding of big, broad, macro trends that will influence how people will live and work, as well as where opportunities will exist for businesses like yours in the years to come.


Wrapping Your Head Around Analytics (Premium Content)

The term “analytics” is now a common part of the business and technology lexicons due to the increasing importance and ubiquity of data. You may have heard of analytics, but what’s it all about and why does it matter to your print business? Bryan Yeager helps you wrap your head around analytics.


Mercury Print Productions – Learning Lessons about Educational Publishing (Premium Content)

Digital technology has disrupted and transformed the established teaching and learning paradigm. Today’s students are captivated by the personalization and socialization of online tools - the ability to build large networks of friends; share their thoughts, feelings, and goals; and communicate as they wish. Digital tools are having a tremendous impact on the educational publishing market. This article discusses how Mercury Print Productions is addressing today’s changing market dynamics.


InnerWorkings Continues its Quest to be a Big Player (Premium Content)

Since 2001, InnerWorkings has been swiftly growing and trying to position itself to overhaul the print procurement world. The future does appear bright for the Chicago-based company; however, it still has to work against established trends in printing and angle itself to be different - even revolutionary - from its competition.


Cyril Scott, a CGX Company, Invests More than $10 Million Despite Economic Downturn (Premium Content)

Lancaster, Ohio, based Cyril Scott, a CGX company, has invested some $10 million in equipment, technology and people over the past two years, despite a difficult economic climate. Senior Editor Cary Sherburne spoke with Cyril Scott President Matt Coltharp to find out more.


No Time for Social Media? There are options... (Part Four of Four) (Premium Content)

In this final part of a four-part series, Senior Editor Cary Sherburne interviews two more printing firms about their social media experiences. Part One examined the reasons why printing firms need to be engaged in social media and reviewed offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse. Part Two reviewed the Grow Socially offering for Social Media services. And Part Three looks at the experiences of a supplier, Komori and a printer, Quad/Graphics.


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