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Web-to-Print’s Primary Value is Customer Convenience

Online ordering is about customer convenience. How do you leverage technology and self service to make it easier for your customers to do business with you?

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

Discussion

By Dave Carey on Aug 05, 2020

Hi Jennifer.

Do you know how much of today's N. America offset plate market is web to print and what's the annual growth rate in dollars and square feet?

 

By Robert Godwin on Aug 05, 2020

W2P as a way to deliver files to print is one thing, frankly an old thing. Convenience is a customer retention-based concept, more prone to cannibalizing the existing base than to acquire new customers. Unmentioned is eCommerce as a revenue channel. Both are facets of W2P, one is significantly more growth oriented than the other, and grossly underutilized.

 

By Robert Lindgren on Aug 05, 2020

A properly designed web-to-print solution is customer specific, i.e. it requires the customer to identify themselves as they enter the printer's system. Why? Because the system can then display he buying history and inventory levels for that customer with suggestions for possible re-orders. More importantly, it can produce prices that are customer specific Not only are the prices a function of what is ordered but driven by the customer relationship--price buyer or value buyer.

 

By Mark Myers on Aug 08, 2020

Jennifer Matt & Robert Lindgren hit the nail on the tail when they expressed their wish list for W2P solutions that are customer specific, with special pricing, ability to look up all their jobs when logging on to the printers website/database, check the status, and specifically... NOT mentioned but have the availability to reorder any previously printed item or better yet Jennifer’s concept of the do it yourself ability to order any new item on any stock, with any quantity such as 10,987... or any size publication with any # of pages...AND have all the paperwork completed on the printer’s side from Job Ticket through PO’s and Invoicing...
Well I have to tell you that IntelliQuote from www.EstimatorCloud.com has all of those capabilities and for now includes no cost setup and up to 6 months testing with the companies presses and pricing... WE completed the development of this technology a few months ago and challenge anyone to a short demo...
I know this sounds like a commercial and in some ways it may be,and we apologize... but we offer installation and use for an extended period to help the printing industry get back on its feet and by delivering a solution Jennifer has been talking about for years...

If you want to learn more or see a demo...My personal phone # is 203-682-6436

 

Discussion

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