WhatTheyThink

Premium Commentary & Analysis

Augmented Reality: Revolutionizing the Value of Print

Augmented reality (AR) has played a somewhat limited role to date in the world of print and packaging, with its largest footprint in the digital world—but that may be about to change. Cary Sherburne looks at some recent AR-enabled catalogs developed by Paris and Montreal’s ARGO.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Discussion

By Masahiko kamei on Aug 29, 2020

Dear Carry
I have translated this document and tried "Tiger" and "Tora=Tiger in Japanese" on my Android and iPhone, but that voila did not happen to me. Any setting issues? You have no such a questions from US audiences? Just for clarification. Thanks for your help in advance,
Kamei from PODi Japan.

 

By Cary Sherburne on Aug 29, 2020

Hi, Kamei, this is the first I have heard of it. Perhaps it doesn't work in the Japanese version of Google? I wonder if you can get to Google.com, as opposed to Google.co.jp?

 

By Masahiko kamei on Aug 30, 2020

Hi Carry, I tried Google.com and search "Tiger", I could not reach to the place. Next, I search "meet a life-sized Tiger up close". I reached to the Augement-3D AR at the Google Play store and it said "Your device is not applicable for this version". I did same search at Google.co.jp and reach to same place.
I will check with my Mobile phone expert and report you later. I should clear those before I release my translation to the public. Otherwise I will get those same questions too! I will let you know the result.
Thank you for your help.

 

By Masahiko kamei on Aug 30, 2020

May I ask them to send me some printed sample? I am very interested in their web site. Again it was hard to find from Japanese browser, but LinkedIn. Is this right place? https://ar-go.co/en/#anchor-platform
If it is OK for you, I will ask them direct and tell them that Ms. Cary Sherburne lets me know your application.

 

By Cary Sherburne on Aug 30, 2020

please send me your email address at [email protected] and I will introduce you to them personally

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free