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How CCM Technology Vendors Can Help Clients Achieve CXM in the New Digital Reality

The Customer Communications Management (CCM) market continues to undergo radical changes, especially in the wake of COVID. Aspire CCS recently published “Understanding the New Digital Reality,” an extensive study of the effects of the pandemic and its resulting economic and cultural fallout on the customer communications market. This third of a four-part series focuses on how social distancing measures have forced many businesses to enable their employees to manage customer communications remotely, further accelerating the transformation from CCM to CXM by pushing more organizations toward cloud computing.

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About Will Morgan

Will Morgan is an experienced industry analyst with expertise in the Customer Communications Services market. In his role as Senior Research Analyst at Aspire, Will works alongside the wider analyst team to provide advice, insight, and vital intelligence to the company's expanding customer base on both sides of the Atlantic.

About Aspire

Founded in 2015 by industry expert Kaspar Roos, Aspire is a leading consulting firm specializing in the Customer Communications Management (CCM) and  Customer Experience Management (CXM) industries. Through deep market expertise and global insights, Aspire works with software vendors, service providers, enterprises, and investors to successfully transform their CCM into CXM.

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