WhatTheyThink

Premium Commentary & Analysis

How Casting Votes By Mail Could Work (Well)

Safe, socially distanced general elections in 2020 are proving to be a boon for print and mail service providers that can handle specialized operations, including “ballot mail.” Contributor Mark Vruno takes a close look at vote by mail (VBM).

Monday, August 24, 2020

This report may not wax apolitical but, at the very least, it earnestly attempts to be non-partisan. After all, a presidential election will take place in fewer than 100 days, and statistics show that the number of registered voters is rising in America. (Approximately 139 million of-age U.S. citizens voted in the ’16 election.)

No matter which party we lean toward politically, everyone will need the opportunity to cast votes if they choose to do their civic duties and attempt to affect change. For the purposes of this article, how we will vote is almost as important as for whom. Without a vaccine available for COVID-19, can U.S. citizens safely vote at traditional, walk-up polling stations in the Pandemic Age of physical and social distancing? Many people feel that American citizens over the age of 18 should not have to choose between their health and casting a ballot. Officials in a handful of Western states have declared that in-person voting is unsafe, so those five states are implementing all-mail elections in 2020.

There’s little debate that the trend toward universal VBM has been growing for decades, but most state governments are ill-equipped for a massive surge. During Wisconsin’s presidential primary and judicial general election this past April, a pandemic-concerned public—nearly half of the state’s poll workers are over 60—requested eight times more absentee ballots than in the previous election.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Mark Vruno

A creative business/technical writer and skilled editor with proven success in multiple facets of internal and external corporate and high-technology public relations. Specialties: A seasoned communication professional with extensive experience planning and executing marketing and business-to-business communications.

Recent Articles from Mark Vruno

TECHNOLOGY OUTLOOK: OFFSET PRINTING—manroland Goss Combines High Tech with Passion

TECHNOLOGY OUTLOOK: OFFSET PRINTING—manroland Goss Combines High Tech with Passion

Mark Vruno looks at the web offset solutions manroland Goss was showing at drupa. Read More

Print Takes Shape for Wide-Format Applications

Print Takes Shape for Wide-Format Applications

In today’s printing shops, making the cut begins with sharp blades and ends with precise routing. Mark Vruno looks at today’s cutting tables for wide-format finishing. Read More

RMGT’s “Commit to Print” World Tour Kicks Off in St. Louis

RMGT’s “Commit to Print” World Tour Kicks Off in St. Louis

Mark Vruno leads a tour of Advertisers Printing in St. Louis as RMGT’s “Commit to Print” World Tour celebrating sheetfed-offset printing kicks off. The rock-n-roll themed events are taking place in six cities, featuring seven plants and 10 sheetfed offset presses over the next six months. Read More

Needed: Quick Turn Labels—A Trio of OEMs Share What to Expect in Label Printing Trends

Needed: Quick Turn Labels—A Trio of OEMs Share What to Expect in Label Printing Trends

Demand for fast-turn and short-run labels went up during and after the pandemic, but employment and consumables problems tempered what could have been a boon for label printers and label equipment vendors. Contributor Mark Vruno looks at where we stand today. Read More

Press On & Rock On: RMGT’s “Commit to Print” World Tour Kicks Off

Press On & Rock On: RMGT’s “Commit to Print” World Tour Kicks Off

Celebrating sheetfed-offset printing, RMGT’s “Commit to Print” World Tour kicked off last week in St. Louis, Mo., at Advertisers Printing. Contributor Mark Vruno previews the rest of the tour, and documents Advertisers Printing’s investment in a 10-color RMGT 9 Series perfecting press. Read More

Recent Printing Industry News

Wednesday, June 03, 2026