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A Printer’s Guide to Augmented Reality, Virtual Reality, and Interactive Print

When you make print interactive—with QR codes, AI, Augmented Reality (AR) and Virtual Reality (VR)—you bridge analog and digital worlds, capture the attention of prospects and customers for a longer period of time, and foster smoother business operations. Joanne Gore provides an overview of interactive print technologies and the opportunities for printers.

Tuesday, August 18, 2020

(Be sure to register for our LunchNLearn Webinar “Beyond Print: Technologies for Augmenting Print Reality,” Wednesday, August 26 at 1 pm ET.)

Who we are “at work” and how we make business buying decisions is very often quite different from how we shop online from home. At least that used to be the case. When working from home became the new normal, these worlds collided. Even if you were used to working from home, complete with a dedicated home office, you were impacted. Suddenly it was OK (almost expected) to be on Zoom calls in a T-shirt, hair a mess with kids and pets running around.

Suddenly, companies were forced to re-think their approach to every aspect of their business. As the consumer hat continued to encroach upon its business counterpart, buyer expectation morphed as well. There is no disputing, denying or ignoring the fact that understanding who wants to buy from you and providing them with solutions that matter to them is critical to business growth. When that buyer expects a seamless, fluid, hyper-personal and engaging customer experience—they spend their money with the companies that indulge them.


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About Joanne Gore

Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.

With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.

When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.

Follow Joanne on LinkedIn | Visit Joanne Gore Communications

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