Printing Industry Commentary & Analysis

Articles by Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected]

Displaying 1-7 of 7 articles

Sign of the Times: Franchises Hold Strong

Published May 10, 2021

Being part of a print or sign franchise family has become quite appealing—especially when you consider the core advantages. Joanne Gore looks at the health and growth potential of franchises, as well as the advantages to being part of a franchise.

Print Is “Virtually” Everywhere: How 2020 Re-Shaped the Way the Print Industry Communicates and Engages

Published December 16, 2020

2020 has forced us to rethink every aspect of business, including where and how it’s conducted. Thankfully, we have the technology, skillset and expertise to create a better customer experience, share and engage with buyers, partners, and customers, and showcase our essential role as print professionals. Contributor Joanne Gore looks at the changes the year has wrought on the way we communicate.

A Printer’s Guide to Augmented Reality, Virtual Reality, and Interactive Print

Published August 18, 2020

When you make print interactive—with QR codes, AI, Augmented Reality (AR) and Virtual Reality (VR)—you bridge analog and digital worlds, capture the attention of prospects and customers for a longer period of time, and foster smoother business operations. Joanne Gore provides an overview of interactive print technologies and the opportunities for printers.

Marketing in a COVID-19 World: Planning Short- and Long-Term Marketing Goals

Published May 18, 2020

Parts of the country are slowly stating to reopen, but rebounding from COVID-19 is not going to be an overnight achievement. WhatTheyThink contributor Joanne Gore walks though some short- and long-term marketing strategies for print businesses to help reach out to customers as they emerge from the crisis—which is still ongoing.

The Secret Weapon to Print and Sign Franchise Success

Published May 12, 2020

There is safety in the stability of a franchise. WhatTheyThink contributor Joanne Gore looks at the advantages of the franchise model for print businesses.

The Print Industry Gets High on ROI: Partnering with Cannabis Providers Through Publications and Packaging

Published March 31, 2020

Our multi-part series on the “Cannabis Gold Rush” continues with Joanne Gore’s look at opportunities in cannabis publishing, as well as packaging, and she offers some advice on partnering with cannabis businesses.

Winning the Marketing Automation War

Published February 27, 2020

Fueled by mindset, society, and technology, a new generation of business buyers is forcing companies to re-think how they approach every aspect of their business. As a result, marketers across all industries are investing in solutions that help capture, distill, and present customer data—and automating how leads are generated, scored, nurtured, and converted from suspect to prospect to customer. Joanne Gore examines the current marketing automation landscape.