Being part of a print or sign franchise family has become quite appealing—especially when you consider the core advantages. Joanne Gore looks at the health and growth potential of franchises, as well as the advantages to being part of a franchise.
2020 has forced us to rethink every aspect of business, including where and how it’s conducted. Thankfully, we have the technology, skillset and expertise to create a better customer experience, share and engage with buyers, partners, and customers, and showcase our essential role as print professionals. Contributor Joanne Gore looks at the changes the year has wrought on the way we communicate.
When you make print interactive—with QR codes, AI, Augmented Reality (AR) and Virtual Reality (VR)—you bridge analog and digital worlds, capture the attention of prospects and customers for a longer period of time, and foster smoother business operations. Joanne Gore provides an overview of interactive print technologies and the opportunities for printers.
Parts of the country are slowly stating to reopen, but rebounding from COVID-19 is not going to be an overnight achievement. WhatTheyThink contributor Joanne Gore walks though some short- and long-term marketing strategies for print businesses to help reach out to customers as they emerge from the crisis—which is still ongoing.
Our multi-part series on the “Cannabis Gold Rush” continues with Joanne Gore’s look at opportunities in cannabis publishing, as well as packaging, and she offers some advice on partnering with cannabis businesses.
Fueled by mindset, society, and technology, a new generation of business buyers is forcing companies to re-think how they approach every aspect of their business. As a result, marketers across all industries are investing in solutions that help capture, distill, and present customer data—and automating how leads are generated, scored, nurtured, and converted from suspect to prospect to customer. Joanne Gore examines the current marketing automation landscape.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.