Fueled by mindset, society, and technology, a new generation of business buyers is forcing companies to re-think how they approach every aspect of their business. As a result, marketers across all industries are investing in solutions that help capture, distill, and present customer data—and automating how leads are generated, scored, nurtured, and converted from suspect to prospect to customer. Joanne Gore examines the current marketing automation landscape.
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Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at email@example.com.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.