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Mass digitalization and adoption of an online shopping mindset have resulted in fewer communications channels between brand and buyer. It’s no wonder that today’s buyers prefer print over digital. Contributor Joanne Gore looks at three trends that illustrate a shift from the traditional “print is a commodity” mindset to print as a high-value communications channel.
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About Joanne Gore
Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].
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