(See the original press release here.)

On August 20, Epson launched its new SureColor F10070 dye-sublimation printer in North America (the printer had been launched earlier in Europe). This printer is the first industrial-class dye-sublimation printer in the SureColor F-Series portfolio.

SureColor F-Series Product Manager Timothy Check stated, “We started this project almost five years ago. The printer, at 76 inches wide, is geared for production of apparel, promotional goods, blankets and home décor. We have seen dramatic change in the apparel space where brands and retailers traditionally produced a lot of clothing in the Middle East or Asia using rotary screen technology which produces high volumes at low cost. But there have been lots of mergers and bankruptcies, and they are increasingly looking to get out of these large, long-term contracts. This change is driving a more rapid migration from traditional rotary screen printing over to digital. That allows them to produce more regionally, turn product quicker, produce shorter runs that are just enough plus safety inventory, and easily reprint to restock inventory.”