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How Much Do Your Jeans Mean to You?

Do you know how much water it takes to make a single pair of jeans? The answer will likely shock you. In this article, Senior Editor Cary Sherburne explores how a commitment to zero-waste fashion—and some emerging technologies—can save precious water and protect our planet yet still let us enjoy those comfortable jeans and other fashion items.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].


By Cary Sherburne on Aug 03, 2020

This just in: Just received this in my Axios newsletter this morning: Jeans are out, stretchy is in ... due to all of the stay-at-home and work-from-home orders. As a result, Denim sales have fallen by double digits in the past three months," and things are even worse for "super premium" jeans — which can cost more than $200 — and saw sales drop more than 40%. With the pandemic and reduction of traffic, we've seen cleaner air in many areas. Now, it seems, there's a similar impact on the eco-footprint of textiles, especially denim. But, but, but ... these are temporary fixes driven by the pandemic crisis and we require permanent changes to carry forward sustainability efforts. Here's hoping we can do that.


By Cary Sherburne on Aug 03, 2020




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