Even as revenues are down in the printing industry thanks to the COVID pandemic, the graphic arts industry is a large industry, not only in the US, but also in Europe. Unfortunately, European data is a bit more difficult to come by. WhatTheyThink European section editor Ralf Schlözer dives into numbers and definitions to kick off a round of European industry sizing data.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.