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All Projects Great and Small: Phil Fox Takes Signs By Tomorrow Fort Worth to New Heights of Signage

Offering a diverse array of applications, from banners and feather flags, to vehicle wraps, to ADA signage, to channel letters 30 stories above the ground, Signs By Tomorrow Fort Worth has grown dramatically since Phil Fox bought the franchise in early 2018. An emphasis on marketing and versatility have been the keys to growth—even in the midst of a global pandemic.

Tuesday, September 01, 2020

“When somebody like a bank calls and wants seven-foot letters 30 stories high, we can do it,” said Phil Fox, owner of Signs By Tomorrow Fort Worth. And he means that quite literally—a recent award-winning project for First Bank Southwest involved just that.

Like a lot of sign franchise owners, Fox had a background completely outside the sign business, and even outside the printing industry. Having spent the bulk of his career in the healthcare industry, he came out of retirement to purchase the local Signs By Tomorrow franchise from a friend. Part of his reason was an opportunity to work with his grandson.

When he heard the Signs By Tomorrow was up for sale, Fox said, “I thought the business had a lot of opportunity. I was retired at that point, and had a grandson that recently graduated from college who was enthusiastic about the possibility of getting into business with me. So that’s how we all got started.”


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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