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“Circular Is the New Black”: Redefining the Fashion Industry

There has been a great deal of discussion here and elsewhere about how the pandemic has accelerated efforts to restructure the textiles and apparel supply chain, resulting in both companies exiting China for destinations such as Vietnam and India, as well as reshoring of textiles and apparel in the US and Europe facilitated by the growing availability of digital technologies that enable new ways to design, manufacture and distribute textiles and apparel. This article contains a review of a report from the Ellen MacArthur Foundation: “A New Textiles Economy: Redesigning Fashion’s Future.” Well worth reading in full!

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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