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Xanté’s InfoMark Finds Religion...Or Vice Versa

Last year, Xanté had launched InfoMark, a way of linking supplementary and complementary digital and multimedia assets to print media by means of a four- or five- digit code. Since it was launched, InfoMark has evolved, and extenuating circumstances have led to its growing adoption in some markets that Xanté had not originally considered. We caught up with Xanté president Robert Ross.

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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Discussion

By Tim Murphy on Aug 25, 2020

Congrats Robert - loved seeing the early version and idea last year and sounds like you've found some really creative uses and users! I think the Church and School markets are ripe for this cool technology.

 

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