(Be sure to register for our LunchNLearn Webinar “Beyond Print: Technologies for Augmenting Print Reality,” Wednesday, August 26 at 1 pm ET.)

Late last year, in the Before Times, Xanté had introduced a unique take on the idea of adding an interactive element to print. Called InfoMark, it sought to replace the familiar yet oft-reviled QR code with a four- or five-digit numerical code. Basically, you download the InfoMark app or go to Infomark.com, create a Mark (the app will assign a random code that will serve as your Mark or you can create a custom one), upload a wide variety of file types (PDFs, Word docs, PowerPoint files, pictures, etc.), and then share your Mark. When I first wrote about InfoMark back in January, I created an InfoMark associated with the story: *WTT01. To access the associated files (and they’re still there), just go to infomark.com or open the app and enter the code. I found it pretty easy to use.

Since one of the editorial foci this month is on interactive print, we thought we would check back in with Xanté and see how InfoMark has been faring in the wild, and the extent to which it has been adopted by the markets that Xanté was targeting.