Printing Industry Commentary & Analysis

The Target Report: Packaging Industry Consolidation in Every Direction—July 2021 M&A Activity

Fort Dearborn & Multi-Color Join Forces, Mt. Royal Expands, and more…

Around the Web: Dining Documents. Felt Foods. Potato Packaging. Graphene Gold. Poster Portal. Microscopic Matter. Ant Aficionado. Neat Knife. Space Server.

The history of the restaurant menu. A “textile artist” specializes in food. French fry packaging made from discarded potato peels. Does it surprise you that graphene played a role at the Olympics? Changes are coming to Google Drive—consider yourselves warned. Pop Charts sells very cool infographic posters. Cornell researchers capture the highest-resolution image of atoms ever seen. An eight-year-old “entrepreneurial ant dealer.” Ron Popeil passes away. SpaceX is looking for a spaceport bartender. All that and more in WhatTheyThink’s weekly Olympic miscellany.

Internet Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 90,892 employees in NAICS 51913 (Internet Publishing and Broadcasting and Web Search Portals). Over the course of the decade, employment in this category grew steadily to reach 275,875 in 2018. In macro news, real GDP increased at an annual rate of 6.5% in Q2 2021.

CMYUK Launches the “Creatives In Residence” Live and Worldwide Design Competition

One of the critical needs in the textiles and apparel industry is attracting new talent. CMYUK is helping address this need by launching a worldwide competition to recognize emerging talent. Its “Creatives in Residence” program will give two young surface designers and one talented videographer an outstanding opportunity to undertake a six-month placement at CMYUK’s advanced digital training and demonstration facility in Shrewsbury in the UK. While this might seem UK-centric, it is a worldwide opportunity. If you know a talented young person that would like to participate, please let them know about this opportunity! Learn more...

Leveraging Direct Mail to Engage Multiple Senses

Because electronic messages substantially outnumber printed communications, direct mail is now the less cluttered channel. Electronic communications also fall short of well-designed printed communications in terms of tactile impact. This article explores how marketers of printed communications can use the sensory elements of direct mail to their advantage.

The Goal of Automation Drives Process Improvements

Automation is the sexy sales and marketing term. Process improvement is where the magic happens. Keep your reality hat on and think about automation at the discrete task level of your business process.

Gartner: Marketing Budgets at All-Time Low, but CMO Council Finds the Opposite

As the U.S. economy continues to bounce back, “state of marketing” surveys are giving conflicting pictures. One says marketing budgets are falling. Another says they are rising. What to make of this conflicting information?

Missing the Signs—Post-Pandemic Signage Largely MIA as Everyone Returns to Normal

Navigating the post-pandemic world in the early days of the reopening could be confusing, as there was little signage that indicated a particular location’s policies regarding mask-wearing, etc. Still, some demand for post-pandemic signage remains, although the major opportunities for sign and display graphics producers were mostly fleeting.

Association Insights: PRINTING United Alliance

PRINTING United Alliance is a member-based printing and graphic arts association based in the U.S. The Alliance team provides economics and market trend insight, education, certification, events, human resources services, the latest legislation affecting our industry, environmental, and health and safety leadership. The Alliance partners with leading industry organizations that echo its mission in serving professionals and their companies across market segments with current, usable resources, both locally and nationally.

Beyond Braille: The ABCs of ADA Signage

Wayfinding and other kinds of interior graphics are good opportunities for signage and display graphics providers. However, it is essential to have an understanding of the requirements for signage to be compliant with the Americans with Disabilities Act (ADA)—and how some of those requirements have changed post-COVID.

From Fuji Xerox to Fujifilm

2021 marked the year that Fuji Xerox become FUJIFILM Business Innovation and started launching their own product range. While still supplying most print engines to Xerox, FUJIFILM Business Innovation is set to become a major digital printing player on its own. Get ready for an emerging major player in digital print.

Around the Web: Creepy Codes. Fast Fashion. Cookie Cache. Running Robot. Crazy Crutches. Tennis Trivia. Zipping Sipping. Pricey Potatoes. Human Hamster.

Fats Domino toured with Scitex equipment? QR codes could be poised to raise privacy concerns. Graphene goes skiing. Is more expensive clothing necessarily more ethically produced? Keep your Oreo cookies away from your kids by using disguised packaging. How fast can a robot run a 5K? Pogo stick crutches, to make your rehab even more challenging. Philosophical CAPTCHAs to make your logins more challenging. Why are tennis balls yellow? A reusable silicone straw that unzips for easy cleaning. The world’s most expensive French fries. Florida man attempts to run on water from Florida to New York in a giant hamster wheel. Cicada killer wasps! All that and more in WhatTheyThink’s weekly Olympic miscellany.

June Graphic Arts Employment—Continuing to Get a Little Better

In June 2021, all printing employment was up +0.1% from May, production employment up +0.7%, and non-production printing employment down -1.2%.

Implementing a Vertical Market Approach: Benefits and Opportunities

As opposed to a horizontal market approach (which involves developing a specific product offering that touches many industries), a vertical market approach involves serving specific customers with specific needs. This article explores how implementing a vertical market strategy can help you recognize new and existing opportunities.

Exquisite Italian Silks from Mantero Seta Printed to Perfection with Epson Monna Lisa Digital Technology

Throughout history, silk has been recognized as one of the most, if not the most, exquisite and luxurious fabrics available. Now fabric printers are having huge success with digital printing of this glorious textile. In this article, textile expert and WhatTheyThink contributor Debbie McKeegan shares an example from Italian firm Mantero.

Five “Feel Good” Environmental Stories from the Paper and Packaging Industry

Paper and packaging companies are not only consumers of natural resources, but they are striving to be protectors of them, too. Here are five “feel good” stories about how members of the paper industry are doing their part.

Your Business Constraints and Print Business Software

Constraints are real. You can feel limited by them or you can decide to work with them in a way to maximize your results. No business is without constraints. With print software, humans and existing software are critical constraints to embrace.

The Five Steps to Managing Pricing—Part 2

If you are struggling with setting prices or trying to decide when it’s time to change prices, Pat McGrew offers some starting points with this two-part series on five steps for managing pricing. This second part involves looking not just as the products you sell, but the services, too, and then reviewing and executing your pricing plan.

European Print Industry Snapshot: Sweden

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Sweden.

Pivot! How to Strategically Pivot Your Business Amid Uncontrollable Change in Four Steps

Pandemic and other forms of uncontrollable change can be detrimental for businesses. However, to offset initial disruptions and potentially larger, more long-term implications when hit with the unexpected, leadership at organizations must act swiftly and rally their team. Guest contributor Burke Cueny, VP of Marketing for Alliance Franchise Brands, explains how multiple departments and business units can work together to overcome the crisis.

Sustainability in Textile Finishing

We’ve written a great deal about sustainability—or the lack thereof—in textiles and apparel on this site. In this article, we highlight some of the less discussed but equally important textile finishing technology that is driving sustainability in the industry

Assorted Publishing Employment—2010–2018

According to County Business Patterns, in 2010, there were 10,166 employees in NAICS 511199 (All Other Publishers). Over the course of the decade, employment in this category steadily declined to bottom out at 4,999 in 2018. In macro news, last year’s “official” COVID recession lasted only two months, according to the NBER.

Around the Web: Reading Rollercoaster. Popular Pen. Author Avatar. Sentimental Software. Will’s Words. Car Cologne. Nerdy Neckwear. Beefheart Beer. The Martin Luther Insult Generator.

Book sales may keep increasing…or not. A quill-like pen is a Kickstarter hit. A scholarly paper was co-authored by a dead friend in a dream. Do you remember The Print Shop pre-Mac design application? How many words did Shakespeare invent? Batteries need help…graphene to the rescue! A gasoline-scented cologne. A woman uses signage to accuse her cat of robbery. The Bow TIE: the geeky accessory you know you want. Two words: meth trout. All that and more in WhatTheyThink’s weekly space-bound miscellany.

Packed with Print, Color, and Creativity, Richard Quinn Delivers AW21 Fashion Through a Cinematic Lens

Fashion week on film? Richard Quinn unveiled this unique approach to debuting a new collection at the recent AW21 collection at the Electric Theatre, London. Is this a sign of what's to come from other designers? It would seem it is partly the result of the many things we have learned about virtual events and digital technology during the pandemic.

Using Print to Reach Younger Consumers

The oldest members of Generation Z will turn 24 this year, and Millennials are now fully entrenched in their adult lives. These groups wield a tremendous amount of influence and purchasing power, so it’s more important than ever to reach them. This article explores how younger consumers perceive print and considers how printed communications can be used to get their attention.

QR Codes Are Fueling the Growth of Augmented Reality

Until recently, growth and excitement around augmented reality (AR) has been limited among printers since the barriers to entry were high, and other than for SnapChat filters and niche applications (such as gaming), few consumers were using it. Even as AR experiences became more robust and effective, they required an app, and marketers found that people don’t want to download apps. Now AR has developed a symbiotic relationship with QR Codes, and that changes everything.

The Cult of “Busy-ness” in Your Print Business

Being busy doesn’t equate to business success. Is your busy-ness leading you in the right direction? Or are you being led by your inputs? Prioritization takes uninterrupted time and discipline, it results in your activities having strategic direction.

Product Spotlight on FUJIFILM Samba JPC®

Most people familiar with production inkjet printing are aware of the FUJIFILM Jet Press® 750s (marketed as JPRESS in the U.S.) and the FUJIFILM DIMATIX Samba printhead used in that press. This article by Inkjet Insight’s Elizabeth Gooding discusses the capability of Fujifilm’s Samba JPC technology to meet the evolving needs of system integrators and OEM customers.

Textile Tech: Are You Prepared for Change in Textiles and Apparel?

New players are introducing new technologies for textile and apparel production and are poised to up-end the industry. Upheavals in the supply chain and rapidly changing consumer demands are starting to increase a sense of urgency, and more brands are looking seriously at how to effectively work on-demand or made-to-order manufacturing into their go-to-market processes.

Six Habits of Productive Printers: Are You Ready to Re-Emerge from the Pandemic?

During the pandemic, profitable printers had a shared characteristic: they were proactive in selling and didn’t wait for customers to come to them. Contributor John Giles looks at six habits that allowed printers to be profitable during the pandemic.

Preserving the Memory of John Wayne: SpeedPro Dallas Was Declared Winner of the 2020 Project of the Year Award

SpeedPro Dallas was recently announced as the 2020 winner of the prestigious SpeedPro Project of the Year award for its masterful work on behalf of “John Wayne: An American Experience.”

Around the Web: Paper Pigments. Athletic Air. Graphene Growth. Modern Medicines. Stamp Cipher. Tape Technology. Music Mural. Cover Catastrophes. Reflective Reindeer. Distasteful Dessert. Taco Trade.

Electronic paper can now have as many colors as an LCD display. The US Olympic Team will sport wearable air conditioners. What will be in the medicine cabinet of 2030? Decode the latest Forever Stamp. A roll of tape featuring programmable QR-like codes. A repository of horrible sci-fi book covers. Painting reindeer antlers with reflective paint to prevent traffic collisions. A treadmill for hamsters. Mac and cheese ice cream, for some reason. McCormick is hiring a “Director of Taco Relations.” All that and more in WhatTheyThink’s weekly miscellany.

Shipments: An Evening Out

May 2021 printing shipments came in at $6.59 billion, a slight downturn from April’s $6.87 billion, and the second consecutive month of decline, but is consistent with the pattern we have been tracking over the past five years.

The Motivation to Get Things Done

Decisions are not made in a void. They serve multiple purposes but the focus of this article is on stimulating action that moves us toward the accomplishment of goals. Last month we looked at the subject of approaching decisions in a structured way and in a way that used both sides of the human brain. The point was to make the best possible decision using what we know about how the brain works and how each side works to balance and inform the other. This month we look at finding and ensuring that the necessary motivation is in place for successful implementation of decisions and achievement of our goals

New Beginnings and Future Opportunities in Digital Print

In his inaugural submission to WhatTheyThink, Keypoint Intelligence’s Carl Doty contemplates new beginnings and future opportunities for growth in the printing industry.

Graduate Fashion Week: An Incredible Display of Resilience and Creativity

It has never been more important to shine a light on the achievements of students graduating with expertise in the textiles and fashion industry. Like many other industries, finding new talent is difficult. Textiles expert and WhatTheyThink contributor Debbie McKeegan shares the story of one award-winning graduate we hope will be an inspiration to future generations of students who might consider careers in textiles and apparel.

Turning QR Codes into Print Work

Why has one QR code usage gain traction when others haven’t? What lessons can we learn from it? Can QR code use be turned into further print work, even if the code itself “steals” certain types of business?

Print MIS Product Spotlight: EFI’s Midmarket Print Suite

This Print Software Product Spotlight looks at EFI’s Midmarket Suite. EFI’s “suite” approach to software solutions essentially pre-packages a group of products that already work together to solve end-to-end workflows.

European Print Industry Snapshot: Czech Republic

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in the Czech Republic.

The Five Steps to Managing Pricing—Part 1

If you are struggling with setting prices or trying to decide when it’s time to change prices, Pat McGrew offers some starting points with this two-part series on five steps for managing pricing. This first part involves understanding your costs and your current pricing.

Stick it There: A Consumables Applications Photo Gallery

Variable-temperature graphics installation. Vaccine site graphics. Outside art exhibits. Home décor. Superbowl graphics from the Before Times. In this photo gallery, we highlight some recent projects that users have produced using a variety of consumables types, from labels, to vinyls, to fabrics.

Increasing the Value of Your Business: Ask Yourself These Key Questions Before You Sell

Print businesses often don’t sell because we don’t prepare them for sale. Contributor Tom Crouser offers tips for maximizing the value of a business above and beyond the company’s asset value.

The Target Report: Apollo Trades Textbooks for Wallpaper & Pillows—June 2021 M&A Activity

Shutterfly acquires Spoonflower, Cathedral expands, and more…

How Direct to Consumer is Changing Retail

Direct-to-consumer retail for apparel, once the domain of upstarts, is now being more seriously pursued by larger brands, a move that has been accelerated by the pandemic. What does this mean for brands and retail? Is another upheaval coming?

Greeting Card Publishers—2010–2018

According to County Business Patterns, in 2010, there were 10,258 employees in NAICS 511191 (Greeting Card Publishers). Over the course of the decade, employment has been up and down, reaching 13,690 in 2018. In sort of macro news, Las Vegas tourism traffic rose substantially in May 2021, as conventions were poised to reopen.

Around the Web: Paper Press. Tricky Typography. Excellent Electrode. Problematic Poultry. Silk Sensors. Augmented Art. Bottle Boards. Fireworks Fail.

A meticulously detailed paper model of a Heidelberg letterpress. “Algorithmic typography.” Graphene’s latest triumph. Birds aren’t real!! A new approach to wearable tech. An outdoor art installation is all AR-based. Cutting boards made from upcycled bottlecaps. A candy-pushing robot will stalk you in supermarkets. A model of Jabba the Hutt’s internal anatomy, for some reason. All that and more in WhatTheyThink’s weekly miscellany.

Adobe Expands Presence in Textile Design with New Creative Alliance

Adobe announced a creative alliance with Aquario Design and NedGraphics, two elements of the textiles portfolio of FOG Software Group, a division of Constellation Software. The alliance was announced by Adobe’s Mike Scrutton at the Smithers Digital Textile Printing conference underway in Arizona.

Five Reasons to Adopt Dye Sublimation: Discover New Opportunities for Growth

The textile manufacturing industry is on the cusp of dramatic change, driven by increased focus on restructuring fragile supply chains and growing consumer demand for more sustainable practices. Learn why heat transfer dye sublimation fabric printing can help meet these challenges by enabling responsive on-demand production of textile-based products.

Hybrid Workplaces: Having Your Cake and Eating It Too?

As is the case with many other things, the COVID-19 pandemic brought about many changes to the modern workplace. During the lockdown phase, many discovered that remote work was sometimes just as productive as work performed in an office. When we come out on the other side of the pandemic, what will the workplace of the future look like? This article explores the benefits—and possible pitfalls—of a hybrid workforce.

Looking Ahead with HP: HP’s GM Shares Insight and His Outlook for Production Inkjet Printing

Carles Farre, vice president and general manager, HP PageWide Press, talks about his background, current role, and views of the future of HP’s production inkjet business and the industry at large, including both commercial and corrugated applications.

Buying Strategic Software Features

A strategic feature of software is a value driver that generally has prerequisites in order to reap the benefits of the feature. The sales process generally skips the prerequisites (for obvious reasons). It is your responsibility as the buyer to understand precisely what it will take to reach the potential.

The Unboxing Experience: What’s Old Is New Again

Recently, Keypoint Intelligence released data from a new vertical market survey that reflects how a classic concept—unboxing—has become today’s news. No company illustrates the power of unboxing more than Apple.

Shaped by the Pandemic: Online Print in Germany

Online print made rapid progress in the last few years, and the country with the most advanced market for online printers is probably Germany. Needless the to say, that the pandemic did affect online print greatly as well. This article by European section editor Ralf Schlözer offers some insight on the effects and outlook.

Sharp/NEC and Avery Dennison Team Up for New Digital Window Graphics

ActiveScene is a projection system from Sharp/NEC combined with an “active” window film from Avery Dennison that can turn any window into dynamic digital signage.

Digital Schmigital: Who Hearts Offset Printing?

Literally trillions of printed pages still are reproduced worldwide each year using traditional offset press technology—not to mention “newer” offset product applications such as door hangers, pocket folders, and packaging. Contributor Mark Vruno looks at the latest developments in offset equipment.

Smooth Sailing in the Production Process: How to Ensure Your Artwork Files Won’t Slow You Down

Using error-free artwork files ensures that print production will go smoothly and that the result will be a timely delivery of your product. In this article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, learn how to ensure the quality of your incoming artwork.

Reuse, Recycling, Upcycling: The Next Big Thing for Textiles

The pandemic has placed increased focus on supply chain issues in textiles and apparel, but a lot of this has been figuring out how to manufacture the same items more efficiently, especially Fast Fashion. But underneath it all, there is a burgeoning interest in better ways to extend the life of existing textile and apparel items—from reuse and recycling to upcycling. Will this be the next big thing for the industry, and how will it adapt?

Heidelberg CX 104 Aiming for Outstanding Price/Performance Ratio

It’s not a new top-of-the-line model, but the Heidelberg CX 104—launched last week at China Print— is a well-rounded, multi-purpose press with a good price/performance ratio. European section editor Ralf Schlözer identifies what sets the new B2 press apart from the other presses.

May Graphic Arts Employment—Getting a Little Better

In May 2021, all printing employment was up +0.7% from February, production employment up +1.4%, and non-production printing employment down -0.8%.

Around the Web: Cardiac Capture. Color-Coded COVID. Marvelous Mapping. Talented Titler. Cinematic Spectacles. Games Galore. Munching Mona. Thwarting Thieves. Crater Cuisine.

Graphene gets to the heart of the matter. Colored bracelets for wary shoppers. Data visualization studio turns street maps into watercolors. A look at Saul Bass and how he changed movie titles. New smart glasses designed as portable movie screens. A new archive of game show memorabilia to open in Rochester. A petition for Jeff Bezos to buy and eat the Mona Lisa. An app to help catch art thieves. A round up the latest fad: volcano-based cooking. All that and more in WhatTheyThink’s weekly miscellany.

Print MIS Product Spotlight: Lift Software

Lift Software Print MIS/ERP was invented inside a large wide format printer. That alone will tell you a lot about how Lift perceived the challenges of running a print business. For most Print MIS solutions, supporting wide format has been an add-on to a more traditionally focused offset or digital print manufacturing focus. For Lift it is clearly a deep specialty.

Pigment Solutions Take Center Stage in Direct-to-Fabric Printing

Digital pigment technologies have helped shape the customization culture that is prevalent among many of today’s online shoppers, and this technology is now making its way into textile DTF (direct-to-fabric). This article explores how pigment solutions are helping to fuel a revolution among textile printers.

Doing More With Décor—Opportunities, Innovations, and Applications for Interior Surfaces

Much of the discussion around the benefits of digital textile printing have focused on apparel, and its associated development and manufacturing processes as well as its supply chain issues. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan points out that home décor is also a high growth opportunity for digital textile printing and other forms of inkjet printing, including wall coverings.

QR Code Steals Client’s Business

For many printers and their clients, QR codes offer many opportunities for improved customer engagement and better customer service. But for some industries, they could actually represent the potential for lost business for printers, too.

The Print Geeks: Color Control 101

Highlights of a recent Print Geeks webinar in which resident geeks Jim Raffel and Shelby Sapusek of ColorCasters were joined by contributor Dan Gillespie of Alder Color Solutions to discuss five common areas where color management fails in the world of inkjet printing.

European Print Industry Snapshot: Poland

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Poland.

Top 100 Small Commercial Printshops for 2021

Each year, WhatTheyThink | Printing News invites small commercial print business owners to participate in our Top 100 Shops Survey. In this article, we look at the results of this year’s survey, and profile this year’s winners—including #1 Top Shop, Strategic Factory.

Canon Expands their Production Inkjet Portfolio with ColorStream 8000

Canon has the leading market share in production inkjet and has the widest range of production inkjet presses available. With the introduction of the ColorStream 8000, they are expanding their commercial production inkjet product line to further capture both toner and existing offset produced pages.

Smithers Digital Textile Printing U.S. Adopts Hybrid Conference Model

As things start to return to normal, conference organizers are looking for creative ways to reengage with their audiences. In the case of Smithers Digital Textile Printing U.S. (and its sister conference, Digital Print for Packaging U.S.), they have chosen to adopt a hybrid virtual/in-person model for both presenters and attendees.

What’s Your Digital Transformation Quotient?

One of the more important movements in the print industry is the inevitable trend of digital transformation—the transition from offset to digital. In this article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, learn how print service providers can tackle this transition. What does the roadmap look like, and where does one begin?

Inviting Innovation: International Inkjet Experts Came Together June 14–18th, 2021, to Discuss Innovation

Last week, Inkjet Insight hosted Inkjet Innovation Week, a five-webinar series that looked at new developments and trends in five areas of digital inkjet printing. In developing these sessions, which are available for download, Inkjet Insight focused on true innovators and their innovations, and drew on an international group of experts to determine makes something innovative rather than just new.

Directory and Mailing List Publishers—2010–2018

According to County Business Patterns, in 2010, there were 41,489 employees in NAICS 51114 (Directory and Mailing List Publishing). Over the course of the decade, employment had plummeted to a low of 14,379. In macro news, new business creation has been at record highs.

Around the Web: Plexiglas Problems. Hat History. Dream Disturbance. Magnificent Material. Peace Portal. Hungry Humpback. Cocoon Calculator. Food Follies. Silly Slippers.

What is to be done with all those Plexiglas barriers when they come down? The history of the dunce cap. In-dream advertising? Graphene sensors can quickly detect COVID-19. A lobsterman is nearly eaten by a whale. Facemasks made of bread. When will you reach the Brimley/Cocoon Line (if you haven’t already)? An umbrella that converts into a poncho. Dyson’s new laser vacuum cleaner. The history of processed foods. Monty Python Dead Parrot slippers. All that and more in WhatTheyThink’s weekly miscellany.

Terry Raghunath of HP Shares His Insight and Experience for Printed Interior Decoration

There is a lot of focus on digital textile printing for apparel, but another great market opportunity for digital textile printing is interior décor. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan talks with Terry Raghunath, Business Development Manager for Printed Decorative Applications based at HP Barcelona, about market trends and how HP focuses its development efforts to meet them.

COVID’s Long-Term Effects on Office Equipment Vendors and IT Resellers

According to a Keypoint Intelligence study of 300+ office equipment dealers and IT resellers that sell A3 print technology and provide servicing, 50% of respondents said their customers are actively planning to change their print environments after the pandemic. This article explores the changes that office equipment vendors and IT resellers are planning as they emerge from the pandemic.

Making Better Decisions

In his last article, Wayne Lynn described the process of execution or “how we get things done.” It included making the decision to do something, finding the right motivation to get it implemented, and managing the stress that it naturally creates, being inventive as needed to overcome obstacles encountered along the way, and, finally, putting in place the policies and controls necessary to make sure the decision stays made but allows for changes in circumstances. In this article, Wayne examines the process of approaching a decision that increases your chances of success.

Who’s Tracking Direct Mail?

The Who’s Mailing What! Database contains an astounding wealth of information about direct mail. The database is growing by leaps and bounds, currently containing more than 130,000 mail pieces and with 13,000 mail pieces added every 30 days. Because these mail pieces are searchable, you can slice and dice the database any way you want—by industry, by sub-category, by search term, by color, by mailing format, and the list goes on.

Beware Of Shiny Things: How to Keep Your Focus on Your Priorities

WhatTheyThink contributor David Fellman writes about urgency and importance—specifically, how any task on your plate can be both of those things, just one of them, or neither of them. If you have more tasks on your plate than you have time in your day, it’s really important to know exactly where each one fits in terms of importance and urgency—and not to be distracted by “shiny things.”

Software Enabled Automation: What? Why? and How?

Software has evolved to allow automation with developers. Print businesses can take advantage of this if they invest in technical leadership and give them a seat at the decision-making table.

Vycom Expands its PVC and Acrylic Recycling Program

Vycom (and its parent, The AZEK Company) launched its Recycling Take Back Program in 2019, accepting hard-to-recycle materials like PVC and other materials used for signage and display graphics and reusing them in decking products, diverting millions of pounds of plastic from landfills. The company has expanded the number of recycling plants, has been adding customers, and is renewing its outreach efforts.

Johnson’s World—If It Is Ink On Paper, It Is Printing: Musings, Droppings, Streams, and Flashes

Digital print or conventional print? Do you have a preference? More importantly, do your clients? If it is ink on paper, it is printing. The rest is just labelling.

Where Brands are Headed with Mass Customization

Mass customization avoids many pitfalls of typical VDP projects because it doesn’t require the development of elaborate cross-sections of personal user data. In this article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, learn how creating such campaigns is relatively worry-free and less complex, yet can be a very effective way of giving each individual the feeling of being unique.

Get Ahead of Your Competitors through Strategic Landmines

WhatTheyThink contributor Lisa Magnuson explains how to be pro-active and re-active toward your competition.

EFI Reggiani Announces New Products at ITMA Asia, Broadening Extensive Digital Textile Printing Line

In its first in-person trade show appearance since the pandemic began, EFI Reggiani displayed its dedication to ongoing innovation for textiles, even during this difficult time. Three new products were announced at ITMA Asia in Shanghai last Friday, as well as ink manufacturing capabilities in Asia and updates to the EFI Reggiani BOLT. Read the full story.

Around the Web: Outage Outrage. Toy Typing. Entomological Eating. Martian Melons. Sonar Strolling. Safe Strolling. HOV Hack. Sponge Songs. Regular Rejoycing.

Who was responsible for Tuesday’s Internet outage? LEGO launches a working model typewriter. Restaurant prevented from locally sourcing cicadas. The NYT reports that watermelons were found on Mars. Anyone can learn echolocation. An inventor creates a third eye for mobile phone addicts. The finalists in this year’s UK Shed of the Year Competition. The laziest carpool lane violator. Sponges that look like old cassettes. Three short videos by The Residents. Next Wednesday is Bloomsday. All that and more in WhatTheyThink’s weekly cicada-eatin' miscellany.

Shipments: A New Season?

April 2021 printing shipments came in at $6.80 billion, a slight downturn from March’s $6.98 billion, but is consistent with the pattern we have been tracking over the past five years.

Affiliates Are Positioned to Support Local Printing Communities

Following PRINTING United Alliance’s acquisition of the Printing Industries of America (PIA), the 21 local Printing Industries of Americas Affiliates joined together to see how they could work together to continue to support their local print communities. Cary Sherburne spoke with members of Affiliate Operating and Education Committees about their plans for the future.

Smart Print Manufacturing: The Future of Production Printing

Keypoint Intelligence has identified five core technologies (cloud computing, big data and analytics, artificial intelligence, robotics, and augmented reality) that will ultimately lead to mostly—if not fully—autonomous print production. This article explores the current state and future implications of our five core technologies for SPM.

Meet the Design Duo Breathing Life into Vintage Furniture Using Creativity and Print

Upcycling has become an important element of the circular economy, and furniture is no exception. Learn how this creative team is using digitally printed fabric to increase their ability to upcycle furniture and more!

And the Awards Go To…For this Year’s FASTSIGNS Project of the Year Award Winners, It’s All about Relationships

FASTSIGNS of Louisville (Ky.) took top honors at this year’s FASTSIGNS/Wide Format & Signage Project of the Year Awards. Second place was claimed by FASTSIGNS of Martinsburg (W.V.), and third by FASTSIGNS of Puerto Rico. Let’s take a close look at this year’s winners.

Recruiting Firm’s Perspective on Addressing the Aging Workforce

Arnie Kahn, president of PrintLink, a recruitment firm specializing in the printing industry, shares his insights on the challenges of maintaining the pipeline of skilled workers into the printing industry, along with some of the solutions and opportunities that a good staffing agency offers.

Document Your Processes—or Continue to Wing It?

The documentation of your repeating processes will change your business in so many ways. No matter how inefficient you might be today, the simple act of documenting processes and committing to iterative improvements will turn your business into a continuous improvement engine.

Power Your Print Business with Analytics

From the moment new work enters the business to delivery and invoicing, printing businesses are a mix of orchestrated and structured activities and ad hoc business decisions. Savvy print operations leverage smart automation because every touchpoint brings potential delays and costs. In this article, sponsored by Kodak, learn about implementing comprehensive automation that uses the power of artificial intelligence (AI), including Machine Learning (ML), to collect more data and provide deeper insight.

Let’s Do a Sales Team Tune-Up! Here’s Your Checklist!

Companies that have been in business for more than a few years usually have well-oiled sales machines, but mergers, acquisitions, changes in production capabilities, and market fluctuations could push the plan out of sync. That puts the business at risk. Sales needs to sell to the current capabilities and help set the strategy for future investments to support what customers are moving toward in their purchases. Contributor Pat McGrew identifies what items should be on your sales assessment checklist.

European Print Industry Snapshot: Belgium

In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Belgium

What Will the Post-Pandemic Textiles & Apparel Industry Look Like?

As we begin to see the end of the pandemic (we hope), we wonder what things will look like on the other end. WTIN recently conducted a very informative webinar that touches on this topic and more. Worth a view! This article contains a summary of key information provided.

Time is Money—The Spot Color Matching Challenge

With more products and SKUs out there than ever before, converters must manage a larger number of short runs. As a result, they are spending a lot more time on spot color matching. In this article, sponsored by HP and written by HP Indigo's “Workflow Chef” Gershon Alon, find out how they are dealing with this challenge.

The Target Report: On Demand Everything—May 2021 M&A Activity

Printful Snags Unicorn Investment, Commercial Printing M&A Picks Up, and more…

Around the Web: Service Signage. Infrastructure Imperative. Guardian Goofs. Transparent Tree. Faux Forest. Kafka Collection. Auto Aggravation. Cow Concerto. Cereal Cyborg.

The park ranger who designed the iconic National Park signage. A report on the need for apparel recycling infrastructure. The Guardian looks back at its best typos. Making transparent wood. 3D printed wood. Franz Kafka’s letters, sketches, and other materials are now online. Coming soon: in-car advertising. Danish cellists play for cattle. Kellogg’s develops a cereal-making robot, for some reason. FDA warns about eating cicadas. Jell-O mold lamps. All that and more in WhatTheyThink’s Brood X weekly miscellany.

Book Publishing Employees—2010–2018

According to County Business Patterns, in 2010, there were 81,511 employees in NAICS 51113 (Book Publishing). Over the course of the decade, employment had dropped to a low of 64,085, but climbed back up to 73,108 in 2018. In macro news, the Great Rebound is underway.

Commentary & Analysis

Insight You Need. Analysis You Trust.