WhatTheyThink

Premium Commentary & Analysis

Reuse, Recycling, Upcycling: The Next Big Thing for Textiles

The pandemic has placed increased focus on supply chain issues in textiles and apparel, but a lot of this has been figuring out how to manufacture the same items more efficiently, especially Fast Fashion. But underneath it all, there is a burgeoning interest in better ways to extend the life of existing textile and apparel items—from reuse and recycling to upcycling. Will this be the next big thing for the industry, and how will it adapt?

Monday, June 28, 2021

A recent report[1] from Lux Research stated, “The fast fashion and apparel industry has been under fire for its linear take-make-waste model, where overproduction of garments has resulted in landfilling of millions of tons of both worn and unworn clothes. This has pushed the apparel industry to move toward sustainable materials and the idea of the circular economy. Consequently, fashion brands are incentivizing the development of new textile recycling methods that enable circular materials.”

This is an important point, but it is broader than just recycling, especially with consumers and environmental activists looking to extend the life cycle of fabric-based products. As the Lux report points out, there are still many barriers to overcome in order to recycle textiles efficiently, including textiles with mixed fiber content, and it may take some time to get where we need to be, both from a recycling technology perspective and the ready access to recycling services.

That’s why brands must be pursuing multiple avenues to reduce the amount of textile waste that is either incinerated or ends up in landfills around the globe. The Lux researchers suggest this should encompass multiple initiatives beyond recycling, “including reuse/resale channels, takeback programs, EPR[2] [extended producer responsibility] schemes, and municipal support. There is an opportunity to develop a textile recovery infrastructure through resale channels with sorting capabilities that feed into textile recycling. Consortiums will be critical to building the textile recovery value chain and promoting the circular economy in apparel [and other textile products].”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More