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Looking Ahead with HP: HP’s GM Shares Insight and His Outlook for Production Inkjet Printing

Carles Farre, vice president and general manager, HP PageWide Press, talks about his background, current role, and views of the future of HP’s production inkjet business and the industry at large, including both commercial and corrugated applications.

Wednesday, June 30, 2021

In a continuation of his nearly 20-year tenure with HP, Carles Farre took on the role of vice president and general manager, HP PageWide Press, about a year ago, after relocating to the U.S. in 2018 to work with then-VP/GM Eric Wiesner, responsible for its PageWide Press Commercial business. In this Q&A session, he talks about his background, current role and views of the future of HP’s production inkjet business and the industry at large, including both commercial and corrugated applications.

Printing News: Thanks for speaking with us, Carles. Let’s start with a brief overview of your background.

Carles Farre: I am an inkjet guy…I started with small consumer printers. Then over time, I moved to wide format in Barcelona with different roles in technical support and operations. Eventually, I moved to the “big” PageWide presses with an initial focus on the commercial market with applications like transactional, book and direct mail printing. When Eric retired, I took over responsibility for the entire PageWide Press operation, which also includes our corrugated solutions.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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