EFI Reggiani Announces New Products at ITMA Asia, Broadening Extensive Digital Textile Printing Line

(Read the original release here. Watch Cary Sherburne’s video interview with Adele Genoni here.)

As we begin to see the back side of the pandemic (we hope), we are also starting to see in-person trade shows start up again after a long hiatus. ITMA Asia in Shanghai is a good example. The show had 160,000 square meters of exhibit space populated by 1,650 manufacturers of textile solutions. With an expected attendance of 100,000 visitors from around the globe. It was also the first in-person trade show attended by EFI Reggiani since the start of the pandemic. The company hosted a press conference last Friday, which was conducted from Milan by EFI Reggiani Sr. Vice President and General Manager Adele Genoni and Micol Gamba, Product and Marketing Manager, in a combined in-person and virtual event. Reggiani is also celebrating its 75th anniversary this year.

Adele Genoni, Sr. VP and GM, EFI Reggiani

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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