When a young intern at a fashion magazine giddily shared her excitement about scoring an interview with Marco Bizzarri, the CEO of Gucci, she posted a picture of herself with him.

I’m not much of a fashionista, but I couldn’t help but be struck by how well Bizzarri was dressed, looking classic yet hip, sharp and perfectly tailored in the European style. Wow, I wish I could look that good. Oh, wait, I can. All I need to do is spend $5,000 or so for a Gucci suit, and few hundred more to have it perfectly tailored, and voilà, I’m stylin’.

I don’t think I’d ever spend that much money for a suit, but I’m sure Bizzarri does. Some would say Gucci sells clothes and accessories, but in reality they sell style. Bizzarri doesn’t dare go anywhere without looking perfectly put together, well accessorized, and immaculately groomed. It’s his business and his brand.